2008 Corporate Citizenship Awards
International Community Service Award Finalist: Procter & Gamble

Summary
P&G Pakistan partners with HOPE (Health Oriented Preventive Education), and has built a network of 60 informal schools across rural Karachi and Thatta that have been established in the homes of local trained teachers. Books and stationary are given free of cost to students. For training teachers, P&G prepares a detailed program with the Teachers Resource Center, as well as The Citizens Foundation P&G Pakistan also regularly sponsors fun and educational tours for the children of P&G HOPE schools.
Partnering with a local NGO in Azad Kashmir, named READ Foundation, P&G Pakistan builds fully seismic compliant schools in areas of north Pakistan that were affected by the earthquake, under the project "Safe Schooling For Building Futures". P&G has built two schools with READ - a 53 classroom school for boys, girls and young kids aged 4-16 in main Muzaffarabad city, capital of Azad Jammu & Kashmir (AJK), which is one of the largest schools in Muzaffarabad, with over 1100 students. A second school was recently established in a remote village near Muzaffarabad to reach a further student population of 150 students. Children are educated at a minimal fee, and orphans receive full tuition waivers.
Background
P&G Pakistan constantly endeavors to go beyond its brands in order to help the communities where they operate become stronger, healthier and more informed. P&G Pakistan has initiated and runs several programs that intend to transform the lives of more than 3 million Pakistanis.
The P&G corporate cause is focussed on helping children in need live, learn and thrive. Globally, this is exemplified by our signature corporate cause program, "Children's Safe Drinking Water" program, through which P&G provides safe drinking water to communities in need. The "Live, Learn, Thrive" platform helps ensure a healthy start for children in need; enables children to learn by providing access to places to learn and tools for learning; enables children to thrive by helping them build skills for life. P&G Pakistan is proudly the only manufacturer of PuR in the world - PuR exports by P&G Pakistan not only amount to hundreds of millions of liters of clean water around the globe, but also create goodwill for Pakistan in the international community. In Pakistan, this includes, but is not limited to, providing safe schooling to enable children to reconstruct their lives post-EQ, providing education to children in their own neighborhood with a low-cost, sustainable model, educating children on handwashing, and mothers on developing nutritional habits for their newborns, and on providing immunization information. Furthermore, P&G educates young girls on how to deal with the pressures of growing up.
Evaluation and Impact
Short-term benefits:
- Educating approx. 3000 children a year
- 60 informal HOPE schools and 2 READ Foundation Schools set up
- 44 children sponsored by 17 employees
- 8 Fun Zoo-trips sponsored for HOPE children
- An employee volunteerism trip organised for the READ school children; enabling employees to coach the children in confidence and team building activities
- 250 children educated through an exciting museum volunteerism trip by 14 P&G employees
- Tailor-made teacher trainings organised by TCF; Focussed trainings for individual teachers by TRC for HOPE school teachers
- Awareness raising through strategic media plans for both HOPE and READ
- Achievemet of 50:50 male to female enrollment ratio in Azad Jammu & Kashmir
- Drop-out rate below 5% for both sets of schools
Long-term benefits:
- Sustained equal-opportunity education for both genders
- Lifestyle change for street children/children being unable to be sent to schools through informal education
- Generation of income for women in low-income areas through running HOPE schools in their homes
Metrics:
- Enrollment & attendance rate in all schools
- Total number of volunteerism trips, teacher trainings, student educational trips organised
- Total number of ads placed/interviews conducted for awareness building
- Feedback forms obtained from teachers after trainings
- Quarterly evaluation reports submitted by both READ and HOPE
<< Back to International Community Service Award Finalists
|
|