Group Three Elective Courses
New curriculum for the summer of 2007:
E350 The Art of Persuasion
Persuasion is an art that requires patience and determination. Learn to shift opinions through key people, case studies, power words, and presentation techniques. Convince others to step up and take on new initiatives.
Course topics:
• When persuasion may be the best course to achieve action.
• Types of decision makers and how they can be most effectively persuaded.
• Words and techniques to persuade others to action.
E380 Delivering Value
Nonprofit organizations face an increasingly competitive market for members and customers. Learn how to develop your organization's value proposition and convey the significance of your services to current and prospective members and customers.
Course topics:
• Identifying your value proposition.
• Communicating your value proposition.
• Measuring your value proposition.
E310 Dues and Don'ts
Are you considering a reevaluation or restructure of your chamber's membership investment schedule? This session looks at the major issues in developing a dues schedule and the approaches that different organizations have used.
Course topics:
• Advantages and risks of various dues schedules.
• Steps for conducting a review of your chamber's dues structure.
• Techniques to ensure smooth implementation of a dues schedule change.
E320 Executive Law
There are many situations in which your organization might be found legally responsible. Examine common areas of risk for nonprofit membership organizations and discuss strategies to manage liability risk.
Course topics:
• What lands a nonprofit professional in legal trouble.
• What safeguards to follow to protect your organization.
• What to look for in a contract and how to exit a bad one.
E330 Learning to Let Go
The stress that comes from being responsible and accountable for performance can become an obstacle to success and job satisfaction. Delegation gives others a greater stake in organizational outcomes and can increase productivity. Explore strategies for empowering others to assume more responsibility.
Course topics:
• What to delegate and what not to delegate.
• How to delegate to the right person at the right time.
• How to improve staff accountability.
E311 One-Ask Revenue Packages
Learn how to finance new and existing programs, projects, and publications to lead your organization into the 21st century. Discover how nonprofits of all sizes across the country have used total resource campaigns to attract new members and secure business sponsors for programs, events, and publications.
Course topics:
• Examining dues versus nondues revenue.
• Securing the total sponsorship package in one ask.
• Budgeting around the total resource campaign.
E332 Projecting Professionalism
The image you project goes a long way toward determining your professional and personal success. Learn to convey a winning image through actions, appearance, protocol, and nonverbal messages.
Course topics:
• Typical protocol for organization and community leadership.
• Nonverbal factors that impact your image.
• Mentors and role models that keep you sharp.
E360 Rethinking Communications
Your communication plan needs to effectively convey organization products, programs, and services. Learn to evaluate your communication and marketing plans to ensure that your organization is properly branded to reach its critical audience.
Course topics:
• Evaluating the effectiveness of the organization's communications and marketing plans.
• Determining the appropriate brand within the market.
• Targeting the right audiences for various communication efforts.
E331 Secrets of Nonprofit Executives
Learn how to thrive as a nonprofit executive. Avoid the most common pitfalls and become a recognized industry leader.
Course topics:
• How to get noticed.
• How to become successful as a nonprofit executive.
• How to clarify the role of a nonprofit executive in the community.
E340 Staff Optimization
The growing number of management support services has radically changed the human resource needs of nonprofits. Learn strategies to revitalize your organization, including reengineering staff responsibilities, outsourcing, and partnering to achieve goals.
Course topics:
• Staff realignment to motivate emerging leaders.
• What and when to outsource.
• Program-based budgeting.
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