Second Year Core Courses

C250 Customer Service Inside and Out
It is essential to have a customer service mentality. Identify ways to outline and refine a quality vision statement for your customers to keep them satisfied.

Course topics:
• Defining a customer service vision for your organization or department.
• Earning a reputation for superior customer service.
• Managing customer expectations.

C220 Is That Legal?
Perhaps the most important part of any job is knowing the law. Don't put your career on the line because you are simply misinformed on legal issues.

Course topics:
• How to select legal counsel.
• Areas in which legal problems are most likely to occur.
• Legal trends that affect nonprofits.

C230 Managers Who Motivate
You play an integral part in empowering your colleagues to achieve greatness. Learn how to assess and improve your own management style tailored to the needs of your workforce and how to handle tough situations.

Course topics:
• Developing your personal management style.
• Understanding a diverse workforce.
• Managing conflict and change.

C260 Marketing Strategies
Learn how to create and implement a marketing plan to promote your organization and community. Find out how to target specific audiences, develop effective one-to-one and one-to-many communications, and assess your marketing programs.

Course topics:
• Key elements of a marketing plan.
• Techniques for researching your audience and measuring success.
• Marketing tools for nonprofits.

C261 Programming With a Purpose
Events and programs typically bring together a wide range of stakeholders for a specific purpose. Learn how to execute events that exceed the expectations of all involved.

Course topics:
• Determining if a program aligns with your mission.
• Understanding the essentials of funding and sponsorship.
• Establishing timelines and project management.

C270 Votes and Voices
Nonprofits serve as advocates for their members and communities. Organizing a grassroots network doesn't have to be overwhelming. Learn the basics of a successful approach to legislative advocacy and policy.

Course topics:
• Why a chamber or association should be legislatively active.
• How to form legislative policy.
• How to run a grassroots network.