Expand Your Business

• Leap of Faith - outlines the opportunities and ground rules.
• Go For it! - gives you ten steps to submitting a successful bid.
• After the Bid - tells how your bid is evaluated and what happens next.
• Who Can Help - lists detailed sources of assistance in winning contracts.

• Overview: the marketing challenge - basic marketing theory and key terminology.
• Market environment - examining the competitive environment and cultural trends.
• Market research - research techniques to fit your needs and budget.
• Developing and refining your product - meet customers' needs before the first sale.
• Packaging and pricing your product - the impact of presentation and price on success.
• Choosing distribution methods - options to get products/services to customers.
• Promotion, advertising and PR - primary method for communicating with customers.
• Building a successful marketing plan - good planning, a blueprint to marketing success.
• Customer Satisfaction and TQM - improving quality and customer satisfaction.

• Should you hire someone? - be certain that you'll need the extra help for the foreseeable future.
• Legal responsibilities - in hiring your first, fourth, or fifteenth employee.
• What do you need the help for? - reflecting your needs, writing job descriptions.
• Attracting applicants - how to advertise and write job description ads, etc.
• Gathering information - applications and resumes; handling the responses and testing.
• Interviewing candidates - What to ask, what not to ask, and how to plan for your interview.
• Background checks - references, credentials and credit check.
• Making a job offer - once you've decided, the best way to make a job offer.
• After you've hired someone - the necessary paperwork and employee orientation.