These 10 Business Leaders Took the ALS Ice Bucket Challenge

Aug 28, 2014 - 3:30pm

Senior Editor, Digital Content

Over the last month it’s been nearly impossible to avoid videos of people dumping buckets of ice water over their heads. Good thing it’s August.

The ALC Ice Bucket Challenge has become a phenomenon with donations “pouring” in. The problem the ALS Association now faces is how to wisely spend the $96 $100 million raised so far.

Along with pro athletes, celebrities, and brands, some of America’s top business leaders have taken the challenge to raise money for ALS research. Here are ten of them.

1. Marriott CEO Arne Sorenson did it with a nice mountain in the background.

Ice Bucket Challenge Accepted by Marriott CEO Arne Sorenson


2. Microsoft CEO Satya Nadella gave us a slow-motion replay.

Satya Nadella Ice Bucket Challenge for ALS

3. Coca-Cola's Senior Vice President of Integrated Marketing Wendy Clark was helped by the Coke polar bear.

Coca-Cola's Wendy Clark Accepts The ALS #IceBucketChallenge

4. CEO Jeff Bezos did it in an inflatable pool.

Jeff Bezos accepts the ALS Ice Bucket Challenge #IceBucketChallenge

5. Facebook CEO Mark Zuckerberg: “That was really cold.”

Mark Zuckerberg Accepts Ice Bucket Challenge (Official video HD)

6. Google founders Larry Page and Sergey Brin got more ice than water. Ouch.

Larry and Sergey get dunked with ice

7. AT&T Mobility CEO Ralph de la Vega: “Oh, that’s cold!”

AT&T Takes the #IceBucketChallenge to Strike Out ALS

8. U.S. Bancorp CEO Richard Davis sacrificed his suit at Target Field in Minneapolis.

Challenge Accepted! U.S. Bank CEO Richard Davis accepts the #ALSIceBucketChallenge

9. GE CEO Jeff Immelt let some of his young staffers soaked him.

Jeff Immelt Ice Bucket Challenge - GE

10. Disney CEO Roger Iger sported a Mickey Mouse t-shirt.

Disney CEO Bob Iger Takes The ALS Ice Bucket Challenge

UPDATE: CBS reports that the ALS Association has raised over $100 million in the last month. It raised $2.8 million in the same time period last year. [h/t Mediaite]

UPDATE II: Plenty Consulting put together an infographic showing how the Ice Bucket Challenge effected donations to the ALS Association.

Subscribe for Blog Updates

More Articles On: 

About the Author

About the Author

Sean Hackbarth
Senior Editor, Digital Content

Sean writes about public policies affecting businesses including energy, health care, and regulations. When not battling those making it harder for free enterprise to succeed, he raves about all things Wisconsin (his home state) and religiously follows the Green Bay Packers.