Over the last month it’s been nearly impossible to avoid videos of people dumping buckets of ice water over their heads. Good thing it’s August.
The ALC Ice Bucket Challenge has become a phenomenon with donations “pouring” in. The problem the ALS Association now faces is how to wisely spend the
$96 $100 million raised so far.
Along with pro athletes, celebrities, and brands, some of America’s top business leaders have taken the challenge to raise money for ALS research. Here are ten of them.
1. Marriott CEO Arne Sorenson did it with a nice mountain in the background.
2. Microsoft CEO Satya Nadella gave us a slow-motion replay.
3. Coca-Cola's Senior Vice President of Integrated Marketing Wendy Clark was helped by the Coke polar bear.
4. Amazon.com CEO Jeff Bezos did it in an inflatable pool.
5. Facebook CEO Mark Zuckerberg: “That was really cold.”
6. Google founders Larry Page and Sergey Brin got more ice than water. Ouch.
7. AT&T Mobility CEO Ralph de la Vega: “Oh, that’s cold!”
8. U.S. Bancorp CEO Richard Davis sacrificed his suit at Target Field in Minneapolis.
9. GE CEO Jeff Immelt let some of his young staffers soaked him.
10. Disney CEO Roger Iger sported a Mickey Mouse t-shirt.
UPDATE: CBS reports that the ALS Association has raised over $100 million in the last month. It raised $2.8 million in the same time period last year. [h/t Mediaite]
UPDATE II: Plenty Consulting put together an infographic showing how the Ice Bucket Challenge effected donations to the ALS Association.