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Shopify Adds Features to Its Toolkit to Help Small Businesses Grow

The online sales platform is responding to changes in how merchants want to sell, like via NFTs, and how consumers want to shop.

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GOOD COMPANY » THE LEAP

LinkedIn’s Global DEI Lead on Crafting Winning Diversity Strategies

The Global VP of Diversity and Belonging shares how the nation’s biggest professional network is working to create access to opportunities for marginalized groups, including small business owners.

GROW » CUSTOMERS

D2C Customer Loyalty Program Ideas

Direct-to-consumer brands have the unique advantage of a wealth of customer data that they can use to create a truly valuable loyalty program.

GOOD COMPANY » THE LEAP

Shopify Adds Features to Its Toolkit to Help Small Businesses Grow

The online sales platform is responding to changes in how merchants want to sell, like via NFTs, and how consumers want to shop.

GOOD COMPANY » THE LEAP

Fossil's VP of DEI Shares 5 Best Practices for Crafting a Diversity Strategy

Sheri Crosby Wheeler, Global VP of DEI, came on board at the Fossil Group last year as Global Vice President of DEI. She’s now working to take the company’s diversity efforts to the next level.

GROW » MARKETING

TikTok Dos and Don’ts for Small Businesses

Follow best practices on TikTok to build relationships while avoiding tactics that could harm your brand.

CO— BRANDSTUDIO » BETTERMENT

How to Offer a 401(k) as a Small Business

As a small business owner, offering a 401(k) plan to your employees is important to attracting and retaining top talent.
By: CO Staff

GOOD COMPANY » LAUNCH PAD

How 3 Brands Turned Pandemic Pivots Into Long-Term Business Gains

Executives from the supermarket, mail-order brand, and startup on monetizing the online grocery boom and consumers’ COVID-sparked food-spending habits to unlock newfound growth.

RUN » HUMAN RESOURCES

How to Boost Your Employees' Creativity

In a knowledge economy, workers’ creativity can drive your company’s success. Two experts offer their approaches for fostering creativity and innovation.

RUN » HUMAN RESOURCES

Is Your Business Recession Ready?

Track these five key performance indicators to determine if your company is prepared for the next economic downturn.

GROW » MARKETING

How to Market Your Business During a Recession

It’s important to continue marketing your business, even during an economic downturn. Learn six strategies for marketing your business during a recession.