Barbara Thau

SENIOR FEATURES EDITOR

About Barbara

Barbara is a longtime business reporter and editor specializing in the retail and consumer sectors, whose coverage includes fashion, food, beauty, technology and more. Her coverage at consumer publications like Forbes, CNBC and AOL.com and trade outlets such as Home Furnishings News ranges from market trend analysis features to CEO profiles of the nation’s biggest public companies, as well as buzzy new disruptors. Thau aims for CO—'s features to demystify the business landscape for the business community, with exclusive stories that keep readers ahead of the trends, identify emerging opportunities and offer actionable insights for growth.

Latest—

GOOD COMPANY » LAUNCH PAD

How These 3 Brands Turned Pandemic-Prompted Innovation Into Sales

Executives from Clorox, Thinx and Zenni Optical share how the crisis forced product launches and strategic pivots poised to inform business long-term.

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Tips on Building & Retaining Inclusive Teams from Diversity Execs

Executives from the weight-loss company, professional networking site and the NFL franchise share actionable advice on creating diverse teams.

GOOD COMPANY » THE LEAP

LVMH’s VP of Planning Discusses the Imprint of His Mentor

Jose Chan shares the invaluable business lessons he’s learned from a mentor, from running an international brand to tapping both data and human intuition to drive business.

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Startups Alleyoop, Culprit and Doorkee Talk Business Growth

In expansion mode, Alleyoop, Culprit and Doorkee share insider, actionable tips for growth.

GOOD COMPANY » THE LEAP

Microsoft's VP of Worldwide Retail Discusses Mentorship

Shelley Bransten shares the critical business lessons she’s learned from a “posse” of mentors — from pushing passed inertia to the payoff of following a (seemingly unglamorous) muse.

GOOD COMPANY » THE LEAP

LinkedIn’s VP of Diversity Explains Why Diverse Companies Are More Profitable

Companies where people of color and women have equitable representation are more profitable.

GOOD COMPANY » THE LEAP

How Noom Incorporated Psychology and Technology Into Its Weight-Loss App

After ‘years of struggle,’ the heath-tech disruptor is leveraging behavioral science and full-time coaches to ride a wave of growth, says CEO and co-founder Saeju Jeong.

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Google, Gap and Bevel on the Three Trends Shaping Business

Execs from the tech giant, apparel chain and the Procter & Gamble-owned men’s startup unpack the pandemic-nudged market shifts poised to fuel business this year — and why they matter.

GOOD COMPANY » THE LEAP

Verizon’s President of Business Discusses His Mentors

T.J. Fox shares how an unofficial-yet-influential roster of mentors, including his own employees, shapes his leadership style, informing a new small business initiative he’s spearheading today.

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Startups Explain How They Landed Millions in Funding

The founders of Fernish, Gemist, Seated, BloomNation and Gig Wage demystify the secrets of wooing investor dollars and funding success.