Erica Sweeney

CONTRIBUTOR

About Erica

Erica Sweeney has been a journalist for more than two decades. These days, she covers business, health, and other subjects as a freelance writer. Her work regularly appears in The New York Times, Business Insider, Reworked, Men’s Health, HuffPost, and many other publications.

Latest—

How Customer Gifts Can Increase Sales and Loyalty

A new study suggests that small spontaneous freebies boost gratitude, enhance relationships, and drive sales.

How to Get Better at Small Talk

Being an entrepreneur means having to talk to a lot of people. Here's how to be better at it.

How to Recover From a ‘Creative Hangover’

Creativity is linked to positive well-being, but a new study suggests it can sometimes have negative effects.

How AI Can Help SMB Owners Overcome Hiring Challenges

A LinkedIn report suggests the technology can help companies tap into top talent.

How Small Family Businesses Are Handling Succession Planning

A new study suggests that about half of family businesses are being impacted by decisions about who will take over.

How Family Businesses Are Embracing AI

A new report suggests that most family businesses are using AI as they look to the future.

How to Address Online Meeting-Related ‘Tensions’

A new study suggests that video meeting platforms are essential for leaders, but they also create challenges.

Why the Benefits of Cybersecurity Go Beyond Safety

A new study suggests that addressing security can build customer trust and boost financial performance.

A ‘Growth Mindset’ Helps You Handle Setbacks

A new study suggests that when entrepreneurs believe they can improve how they manage resources, they are more resilient.

Why Featuring Employees on Your Social Media Appeals to Customers

A recent survey found that consumers consider employee-generated posts to be more authentic than promotional content.