The coronavirus pandemic prompted an unprecedented response from the nation’s business community. Now that safe and effective vaccines are available, the public- and private-sectors must rally around a common goal: Vaccinate America.
This Digital Resource Center includes information, tools, and templates that businesses of all sizes need during this critical phase of the pandemic response.
Honeywell vaccine clinic registration
The approved vaccines are safe and effective
- The Food and Drug Administration has granted emergency use authorization (EUA) for COVID-19 vaccines developed by Johnson & Johnson, Moderna and Pfizer.
- These COVID-19 vaccines received EUA after extensive scientific reviews concluded each vaccine met the highest standards for safety and effectiveness.
- The EUA was not granted until there was certainty that the vaccines developed by both manufacturers met the same safety and efficacy standards as any other vaccine.
- The FDA determined both vaccines are “highly effective,” and this was confirmed by states that established their own vaccine review panels.
Vaccines need rapid, broad adoption to provide the most protection
- Experts say we need 70% to 80% of the population – more than 200 million Americans – to have immunity to the novel coronavirus for us to benefit from herd immunity.
- “With herd immunity, the vast majority of a population are vaccinated, lowering the overall amount of virus able to spread in the whole population,” according to WHO.
- COVID-19 Vaccine Facts (CDC)
- COVID-19 Vaccine Frequently Asked Questions (CDC)
- Vaccinations for individuals who previously had COVID-19 infection (CDC)
- Benefits of Getting a COVID-19 Vaccine (CDC)
- Emergency Use Authorization for Vaccines Explained (FDA)
- Is the COVID-19 Vaccine Safe? (Johns Hopkins University)
- Information for People Worried about COVID-19 Vaccination (CDC)
- Immunizations and the COVID-19 Vaccines (Center for Black Health and Equity in partnership with the American Lung Association)
- Herd Immunity, Explained (Journal of the American Medical Association)
- Coronavirus Rumor Control (FEMA)
- COVID-19 Vaccines: Myth Versus Fact (Johns Hopkins University)
Starbucks Mock Vaccination Site
Businesses are trusted sources of information. They can help persuade employees and customers to get the COVID-19 vaccine when it becomes available to them. This is especially important right now given the state of the pandemic and the hesitation some people have about receiving one of the approved COVID-19 vaccines.
Best Practices For Covid-19 Communications
We know from research conducted on behalf of the Rockefeller Foundation and others that effective messaging about testing, tracing, and vaccination is built on empathy and emphasizes three important points:
- Do Your Part: Show local leaders and neighbors being vaccinated to build social proof. An example message includes, “Think of your closest friends and family – they'd take action.” 70% of adults in the U.S. find this message to be convincing.
- Do It For Them: Vaccination isn’t just for you—it's to make the community safe for the people you care about. An example message includes, “Protect your friends, family, and loved ones.” 70% of adults in the U.S. find this message to be convincing.
- Before It’s Too Late: We’re in a race against the new variants—and time matters. An example message includes, “There is a short window of time to pinpoint who else might have the virus before they could lose their health and their job.” 77% of adults in the U.S. find this message to be convincing.
Messages That Work From Employers
Civis Analytics, a data science company, worked with the U.S. Chamber of Commerce Foundation to test five potential vaccine message themes from employers. Given that six in ten people believe employers should be encouraging vaccination, the goal was to identify which messages made employees more—or less—likely to want the shot. Among the findings:
The Big Takeaway
Vaccination is a personal decision, so it’s logical that when employers show a personal willingness to be vaccinated, they are more likely to increase the willingness of their employees—across all demographic groups – to follow their lead and get the shot.
- Message Testing: How Employers Should Talk About the COVID-19 Vaccine (Civis Analytics)
- COVID-19 Vaccine Communication Guide (National Institutes of Health)
- A Communicator’s Guide To COVID-19 Vaccination (Institute for Public Relations)
- Language that Works to Improve Vaccine Acceptance (de Beaumont Institute)
- COVID-19 Vaccination Communication Toolkit (CDC)
- Conversation Guide for Managers: Talking with Employees about COVID-19 Vaccines (Health Action Alliance)
- How can we help employees get vaccinated? (U.S. Chamber of Commerce)
- STAT Vaccine Confidence Message Brief 3.29.21 FIN (rockefellerfoundation.org)
- How to Talk About COVID-19 Vaccines With Friends and Family (U.S. Department of Health and Human Services)
- Receive the latest expert guidance and clear, actionable employer resources directly to your inbox.
- Get help protecting your employees, informing your customers, and supporting your local community.
- Show publicly that your company is doing its part to defeat the pandemic and reignite the economy.
Check the latest information on COVID-19 vaccine availability near you:
How are states prioritizing and allocating vaccines?
- State Vaccine Plans (Council of State Governments)
- How are States Prioritizing Who Will Get COVID-19 Vaccines? (Kaiser Family Foundation)
How many people have been vaccinated in each state?
- COVID-19 Vaccine Tracker (Bloomberg)
What planning tools are available for state officials?
- Vaccine Allocation Planner for COVID-19 (Ariadne Labs)
- COVID-19 Vaccine Resources for States (State Health & Value Strategies)
Where can I find more information about how to get vaccinated?
Business Reopening Digital Resources Center (U.S. Chamber)
Path Forward: Navigating the Return to Work (U.S. Chamber Foundation Event Series)
Guide: Small Business Reopening Playbook (U.S. Chamber)
Business Response to COVID-19 Vaccine Rollout (U.S. Chamber of Commerce Foundation)
OUR RECENT EVENTS
Path Forward, a series produced by the U.S. Chamber Foundation, is designed to help business and community leaders find the answers they need to execute a responsible reopening strategy and plan for a post-pandemic world.