U.S. Chamber Advertisement Update: Iowa

Tuesday, October 6, 2020 - 9:30am

TO: INTERESTED PARTIES 

FROM: ASHLEE RICH STEPHENSON, VICE PRESIDENT AND NATIONAL POLITICAL DIRECTOR  

RE: U.S. CHAMBER ADVERTISEMENT UPDATE: IOWA 

 

Today, the U.S. Chamber released its next issue advocacy campaign in the state of Iowa. The spot thanks and encourages Senator Joni Ernst to continue standing up against the Green New Deal. Our planned future activity in the Hawkeye State is to incorporate additional tactics that embrace the “Iowa way” of grassroots constituent engagement with direct conversations about the issues of greatest concern to the business community, workers and families. 

The issue advocacy campaign: 

  • thanks Senator Joni Ernst for her work standing up to the Green New Deal;  
  • highlights the Green New Deal real world ramifications that would crush Iowa’s economy and force families to pay an estimated $65,000 a year; and 
  • features Senator Ernst’s comments on the Senate floor about the Green New Deal as a “raw deal for America and especially our rural communities.” 
     

The ad, entitled “BETTER DEAL” will run from October 7th through October 17th and can be viewed here.    

The advocacy effort will target Iowans via cable in the Des Moines media market and to unique audiences statewide on satellite.   

In addition to traditional television and cable placement, “BETTER DEAL” will air on Over The Top (OTT), Connected Television (CTV) and on digital properties to a targeted audience of just under 310,000 women who live in the suburbs and rural areas within the Des Moines market, and will also be served to an estimated 400,000 “Chamber supporters” statewide, meaning individuals who are highly receptive to messaging about free enterprise and economic growth. 

  

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