TO: INTERESTED PARTIES
FROM: ASHLEE RICH STEPHENSON, VICE PRESIDENT AND NATIONAL POLITICAL DIRECTOR
RE: U.S. CHAMBER ADVERTISEMENT UPDATE: MAINE
DATE: OCTOBER 5, 2020
Today, the U.S. Chamber unveiled its fourth issue advocacy advertisement of 2020 running in the state of Maine. This advertisement builds on the Chamber’s messaging focus related to Mainers top concerns as a result of the coronavirus pandemic. The spot’s call to action is to thank Susan Collins and ask her to fight for the Continuing Small Business Recovery and Paycheck Protection Act (S. 4321). Our voter education program continues to focus on issue advertising and placement structure that allows for the Chamber to communicate directly with those we seek to engage.
The issue advocacy campaign:
- thanks Senator Susan Collins for her work on the Paycheck Protection Program (PPP);
- highlights the 240,000 jobs saved in Maine as a result of the PPP;
- features three Maine small businesses who received PPP loans; and
- focuses on the bipartisan approach taken by Senator Collins (Collins was also a winner of the Chamber’s Jefferson-Hamilton award for bipartisan leadership).
The ad, entitled “SAVED” will run from October 6th through October 19th and can be viewed here.
The advocacy effort will target Mainers via television in Bangor and Presque Isle, while also airing on cable in the Portland media market. The spot will also air during the New England Patriots games in all markets.
In addition to traditional television and cable placement, “SAVED” will air statewide through Over The Top (OTT), Connected Television (CTV) and on digital properties in shortened :15 and :06 versions of the spot. This will ensure the Chamber’s message reaches the estimated 24% of cord cutters in Maine, meaning individuals who do not subscribe to cable television.
Targeted constituents through these modes include suburban women as well as an estimated 350,000 individuals who are modeled through predictive analytics as “Chamber supporters,” meaning individuals who are highly receptive to messaging about free enterprise and economic growth.
The advertisement was developed with input from local partners.