U.S. Chamber Issue Advocacy Update: Georgia

Monday, November 30, 2020 - 6:30am

TO: INTERESTED PARTIES 

FROM: ASHLEE RICH STEPHENSON, VICE PRESIDENT AND NATIONAL POLITICAL DIRECTOR, U.S. CHAMBER OF COMMERCE; CHRIS CLARK, PRESIDENT AND CEO, GEORGIA CHAMBER OF COMMERCE

RE: U.S. CHAMBER ISSUE ADVOCACY UPDATE: GEORGIA

Today, the U.S. Chamber and Georgia Chamber of Commerce released a new issue advocacy campaign in the state of Georgia. The spot, titled “This Holiday Season,” thanks and encourages Senator David Perdue and Senator Kelly Loeffler to continue fighting for pandemic relief that has saved thousands of Georgia’s small businesses and jobs.

The U.S. Chamber and Georgia Chamber will continue to build on the positive message of thanking both Senators for their leadership in delivering for the Georgia economy during the coronavirus pandemic.

The issue advocacy campaign:

  • highlights that hundreds of thousands of Georgians are going to work this holiday season because of Senator David Perdue and Senator Kelly Loeffler;
  • notes that 156,814 small businesses in Georgia were saved as a result of the bipartisan Paycheck Protection Program that provided billions in relief to businesses in the state[1]; and
  • positively reinforces that both Senators have delivered for their constituents during the pandemic.

The structure of the advertising buy was developed using the Chamber’s predictive modeling program that, among other criteria, identified constituents who are highly receptive to positive, bi-partisan messaging related to additional pandemic relief - an estimate of 724,666 Georgians.  Separately, our target audience is composed of 158,878 who own or are employed by a small business.

The ad will air on broadcast in the Atlanta, Macon and Savannah media markets for nine days. In addition, the spot will run for fourteen days on cable and via Over The Top (OTT), Connected Television (CTV) and on digital properties to the modeled universes described above.

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[1] https://www.ajc.com/business/georgia-businesses-from-every-corner-econom...