Direct Marketing Association Supports U.S. Chamber's Free Enterprise Campaign
Groups Announce Collaborative Effort to Boost Innovation, Jobs
WASHINGTON, D.C.—The U.S. Chamber of Commerce and the Direct Marketing Association (DMA) today announced a collaborative effort to highlight the importance of free enterprise in creating 20 million new jobs over the next decade. At its annual convention in San Diego, the DMA offered its support for the Chamber's Campaign for Free Enterprise, titled American Free Enterprise. Dream Big.
"The Direct Marketing Association is proud to support this important endeavor to enlist Americans in an effort to create 20 million new jobs," said DMA president & CEO John A. Greco, Jr. In 2009, direct marketing accounted for 8.3% of total U.S. gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the United States. Their collective sales efforts directly support 8.4 million other jobs, accounting for a total of 9.9 million U.S. jobs.
"Free enterprise is the cornerstone of American prosperity, and we wholeheartedly support the U.S. Chamber's efforts to underscore its vital role in our nation's future growth," Greco said.
"The DMA's convention reflects the values behind our Campaign—opportunity, initiative and hard work," said Thomas J. Donohue, president and CEO of the U.S. Chamber. "Direct marketers know firsthand the vital role that free markets play in ensuring a strong economy. We welcome DMA's support and look forward to working with them in this groundbreaking effort."
Founded in 1917, DMA today represents more than 3,100 companies from dozens of vertical industries in the U.S. and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.
Formally launched just days ago in Washington, D.C., the Campaign for Free Enterprise, American Free Enterprise. Dream Big. is a comprehensive, multiyear campaign to create 20 million new jobs in the next 10 years. The initiative will promote free enterprise through national advertising, grassroots advocacy, citizen, community, and youth engagement, and research and ideas leadership.
The U.S. Chamber is the world's largest business federation representing more than 3 million businesses and organizations of every size, sector, and region.