Emerging Topic

A QUARTER OF SMALL BUSINESSES HAVE
LITTLE TO NO ONLINE PRESENCE

A quarter of small businesses are not active on the Internet, with one-fifth (19%) reporting they do not have an online presence of any kind, and an additional 7% saying they do not actively maintain their online presence. Time and staffing constraints are the biggest challenges in maintaining an active online presence for small businesses. However, nearly three-quarters of small businesses do engage online. Maintaining a website and engaging on Facebook are the two most popular forms of online activity. More than half of small businesses (53%) have a website but not an online retail presence, and 41% are active on Facebook.

Of those who do not have an online presence, 75% said that it didn’t apply to their business model, or was too difficult to maintain because of staffing and time constraints.

Slowly Logging On:
Usage Across Platforms

You have to go where your customers are, and I target and serve millennials…They are what my whole business model is centered on, so having an active web, social media, and digital presence is essential to my success.

DOUGLAS BONEPARTH
President
Bone Fide Wealth
New York, New York

Having an online presence isn't really relevant...and it's a good thing because I don't want to have to keep it up—I would have to be the person who maintains it.

APRIL O’CALLAGHAN
Operating Officer
Goschie McCarthy and Associates
Eugene, Oregon