Nov 11, 2016 - 11:00am

A KISS and a Rockin' Salute to America's Veterans


Former Strategic Communications Intern

The U.S. Chamber of Commerce Foundation’s Hiring Our Heroes (HOH) program this past summer partnered with legendary rock band KISS to give veterans a chance to work directly with the band – and during one concert in Pennsylvania, the crew and their honorary roadie invited us to come along. Check out the video below for a behind-the-scenes look at Army Master Sgt. Greg Newton’s once-in-a-lifetime experience.

As part of the partnership with Hiring Our Heroes, KISS hired veterans to work as roadies for a day at each of their more than 30 stops on the “Freedom to Rock Tour.” As you can see above, those selected worked side-by-side with KISS staff to set up and break down the set, received backstage access to shows, and enjoyed intimate pre-show performances with members of the band.

“Our military heroes are called upon sometimes at a moment’s notice to deploy into harm’s way, and they drop everything to respond,” said Eric Eversole, U.S. Chamber vice president and president of the Hiring Our Heroes program. “It’s fitting to honor these men and women in their hometowns as part of the ‘Freedom to Rock’ tour.”

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Hiring Our Heroes and KISS
State College, Pennsylvania, USA - August 30, 2016: Hiring Our Heroes and KISS sponsor a roadie for a day.

Hiring our Heroes is a program presented by the U.S. Chamber of Commerce Foundation which aims to help veterans, transitioning service members, and military spouses find meaningful employment. KISS also partnered with the Veteran Tickets Foundation to provide many free tour tickets to veterans and their families. Notably, all of the stops on the tour are home to military bases or communities.

For KISS, this was an opportunity to voice support for the Hiring Our Heroes mission while honoring the men and women across the country who have fought to give all of us the “Freedom to Rock.”

“We are proud to partner with HOH and Vet Tix to highlight the incredible commitment and sacrifices of hometown heroes serving in the National Guard and Reserve forces,” KISS frontman Gene Simmons said. “Many of these heroes have given a lot — and some have given all — and we will honor them in every town we tour.”

Learn more about the Hiring Our Heroes program here.

Note: This post first appeared on Free Enterprise

About the Author

About the Author

Former Strategic Communications Intern

Elyse Notarianni is a junior at American University studying Spanish and Print Journalism