Jun 04, 2015 - 11:00am

Chamber Quarterly Special Edition: Firm's Message Is Clear - Passion Brings Results


Former Senior Director, Digital Content

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The community “is where our talent comes from, it’s where our clients come from, and it’s where our brand messages get carried. It’s the most important part of our business,” says Jarrod Lopiccolo, the CEO of Noble Studios. Photo by Ian Wagreich / © U.S.

2015 Western Regional Finalist

Noble Studios
Jarrod Lopiccolo, CEO
Reno, Nevada

NOTE: It is time to nominate businesses for the 2016 DREAM BIG Small Business of the Year Award, and community involvement is a key component. Noble Studios – a 2015 DREAM BIG finalist – developed Noble Deeds, a pro bono program where employees donate digital services to a northern Nevada nonprofit chosen through an annual competition. Apply for the 2016 award and challenge businesses in your community to donate time, money, or resources through #bizgiving on Twitter.

A Nevada husband and wife team founded Noble Studios with a single laptop in 2003 and has grown it from a boutique marketing agency to the top digital firm in the state. Today the company has 50 employees, boasts a client roster of global brands, and gives back through community service.

How did the company get started?

Noble Studios began in a Las Vegas classroom where Jarrod met fellow student and his future wife, Season. The new acquaintances, not wowed by the technical writing curriculum, teamed up to learn how to build websites. Before they knew it, they were immersed in the world of digital marketing.

A few years later, the entrepreneurs—now a couple—realized that Las Vegas was not the place they wanted to raise a family. They packed their bags and moved the business to Reno-Lake Tahoe.

The firm has since been fueled by growth, with its focus on Web and mobile platforms for global brands. Michael Thomas joined the company as vice president of business development in 2010 and was named a partner in 2011. There is now a satellite office in San Francisco. And the company has tripled the size of its staff in the past three years.

Being completely self-financed with no venture backing gave the Lopiccolos the freedom to create a company mission that hinges on passion. “You can teach a skill set, but you can’t teach passion—and that’s what we want in our company,” Jarrod says.

And once employees are in the door, don’t be too proud to learn from them. “Every month we have time set aside for knowledge sharing where our employees go to conferences, events, read articles, and then come back and share that information,” Jarrod says. “We invest in our employees and they invest in us. That’s how we’re able to be innovative.”

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Photo by Ian Wagreich / © U.S. Chamber of Commerce
The only currency you should be working for is time, because that’s the only thing we really have. Don’t waste your time following the money. If you’re passionate about it, the money will come.

Jarrod Lopiccolo

How does the company approach community involvement? 

The Reno-Tahoe community is part of Noble Studios’ DNA. Most of Noble’s business comes from local client referrals. The community “is where our talent comes from, it’s where our clients come from, and it’s where our brand messages get carried. It’s the most important part of our business,” Jarrod says.

As part of its corporate citizenship outreach, the company developed Noble Deeds, a pro bono program where employees donate digital services to a northern Nevada nonprofit chosen through an annual competition. In 2014, the company donated around $100,000 to a local arts group.

What's In a Name

When deciding on the Noble name, “we looked at what’s going to guide us every day,” Jarrod says. “What’s our core value, our guiding principle? Being noble. … It’s not a given. And we strive for that in every client interaction.”

 

WHAT’S AHEAD FOR THE BUSINESS? 

The company has plans to slowly add new services and seek business outside of the Reno-Tahoe area, specifically in Silicon Valley.

 

 

 


 

DREAM BIG SMALL BUSINESS OF THE YEAR AWARDS PROGRAM

The DREAM BIG Small Business of the Year Award, sponsored by Sam's Club, celebrates the success of small business and honors its contributions to America's economic growth. The winner, seven regional finalists and 100 Blue Ribbon winners will be acknowledged on June 9 during America's Small Business Summit in Washington, D.C.

About the Author

About the Author

Former Senior Director, Digital Content