Unveiling New Public Service Announcements
Secretary Napolitano today unveiled new Public Service Announcements (PSAs) for the department’s “If You See Something, Say Something™” public awareness campaign, aimed at educating the public on the importance of reporting suspicious activity to state and local law enforcement authorities.
“Our nation’s security is a shared responsibility and every citizen plays a critical role in identifying and reporting suspicious activities and threats,” the secretary said. “The new ‘If You See Something, Say Something™’ public service announcements encourage citizens across the county to work together to build a strong foundation for a more secure and resilient homeland.”
The new PSAs will be distributed to television and radio stations across the country and include scenarios of suspicious activities to help educate viewers on how to notify authorities regarding potential threats. You can view the new radio and television PSAs at this link.
During her remarks to the U.S. Chamber of Commerce at an event entitled, “State of Homeland Security Since 9/11: Looking Back, Looking Forward,” the secretary also announced a new partnership with U.S. Chamber of Commerce involving the “If You See Something, Say Something™” campaign. Under this partnership, the chamber will share the new PSAs with its members and provide supporting campaign materials at its regional offices.
Over the last two years, DHS has partnered with numerous companies and organizations including the NCAA, the NBA, the NFL, the Indy 500, Walmart, the Mall of America, the American Hotel & Lodging Association, and others.
In the secretary’s words, ”Time and again, we’ve seen terrorist attacks thwarted by alert individuals who notify authorities when something just doesn’t seem right…Security is a shared responsibility and we all have a role to play.”