Money continues to move in the Georgia Senate runoffs, with the U.S. Chamber of Commerce and Georgia Chamber of Commerce releasing a new ad on behalf of Republican incumbents David Perdue and Kelly Loeffler.
The thirty-second spot, entitled “This Holiday Season,” makes the case that Georgians are working in part because of the efforts of the state’s two Senators.
“In the midst of the pandemic, Perdue and Loeffler fought for billions in relief for small businesses,” asserts a female voiceover.
The spot issues a call to action to “thank” Perdue and Loeffler by calling their Senate offices and urge them to “keep fighting for pandemic relief.”
The national Chamber of Commerce is explicit about its strategy.
“The ad will air on broadcast in the Atlanta, Macon and Savannah media markets for nine days. In addition, the spot will run for fourteen days on cable and via Over The Top (OTT), Connected Television (CTV) and on digital properties to the modeled universes described above,” the Chamber said.
The Washington Post reports the ad represents a $2 million buy.
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