The U.S. Chamber of Commerce will launch new advertising campaigns on behalf of Sens. Joni Ernst (R-Iowa) and Thom Tillis (R-N.C.) next week, the group’s first major foray into two battleground states at the heart of the fight for control of the Senate.
The Chamber will spend a six-figure sum in the Cedar Rapids and Des Moines media markets, and an additional $100,000 on advertising directed to streaming services to reach cord-cutters in order to promote an Ernst bill to cut prescription drug costs. Data compiled by a source watching the advertising market pegged the TV spending at about $350,000.
“The U.S. Chamber is supportive of this common-sense solution that will lower prescription drug prices for Iowa seniors and families, particularly crucial in light of the COVID-19. This issue advocacy campaign highlights the business community’s support for Sen. Ernst and her willingness to fight for Iowans on these important issues,” said Ashlee Rich Stephenson, the Chamber’s national political director.
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