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C-Suite to Main Street

Small Business Masterclasses

Building a Company for a Niche Consumer

Join us on July 16 at noon ET for C‑Suite to Main Street: Building a Company for a Niche Consumer, featuring Feel Good Foods Founder Vanessa Phillips. Learn how she turned a personal need into a national brand—and what small business owners can take from building for a specific audience.

In this conversation, Vanessa will share how identifying and understanding a niche consumer can unlock real opportunity, how she translated early demand into scalable growth, and what it takes to stay focused as your business expands. Whether you’re serving a specialized audience or thinking about how to define your market, this session offers clear, real‑world insight you can apply immediately.

Meet the Speakers

  • Vanessa Phillips

    CEO and Founder
    Feel Good Foods
  • Jeanette Mulvey

    Vice President and Editor-in-Chief
    CO—

What You'll Learn

  • Turn Needs into Opportunities

    Learn how Vanessa identified an unmet need and built a product people genuinely wanted, proving that niche markets can drive meaningful growth.

  • Scale Within a Specialized Market

    Understand how to grow beyond early traction while staying focused on the audience that made your business successful.

  • Building Loyalty Through Relevance

    See how deeply understanding your customer can create stronger connections, repeat demand, and long‑term brand value.

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