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Latest—

How Fashionphile Founder Grew Her Humble eBay Shop Into a Multimillion-Dollar Resale Juggernaut

Having surpassed 1.5 million registered customers, Sarah Davis’s company is one of the world’s top resellers of pre-owned luxury goods, from Chanel to Gucci.

Targeting Him: How Men Became the Next Frontier in Beauty Brand Expansion

After years of predictions about a men’s grooming revolution, brands and experts from Kiehl’s to YouTube say the industry’s long-anticipated moment may finally be here.

How Trove Is Making Resale Work For Brands

CEO Terry Boyle on how the re-commerce platform for brands like Patagonia and Calvin Klein is helping businesses acquire new customers and manage returns with high-tech resale.

Marketers Court Black Friday Shoppers With Emotion-Fueled Gifting Experiences That Glimpse 2026 Trends

Retailers and brands are leaning into culture, nostalgia, and community-driven products and experiences to woo economy-weary holiday shoppers in-store, where most retail sales are still generated.

How Google’s ROI-Driven AI Tools Are Helping Businesses of All Sizes Win Next-Gen Consumers

Artificial intelligence has changed how consumers search for products, and businesses in turn are using it to connect with high-value shoppers. Google exec Courtney Rose talks with CO— about AI-powered tools for businesses large and small.

Yuka Founder on Building a Leading Health App With No Marketing Strategy

Co-founder Julie Chapon shares how the consumer products ratings app amassed 73 million users with an independent, ad-free business model that taps into consumers’ heightened demand for brand transparency.

Retailers and Brands Large and Small Unlock (AI-Aided) Opportunities in a Challenging Pricing Environment

Longer promotions, vendor negotiations, and tech-driven solutions help meet the demands of cautious consumers.

How Businesses Use Ultramodern Tech in Niche Ways

Innovative solutions that leverage automation in marketing, retailing, and transportation yield gains for companies ranging from PODS moving and storage to VenHub’s self-operating convenience stores.

Holiday Marketing Secrets From Boutique Retailers

Here are five holiday marketing secrets from boutique retailers who are capturing the spirit of the season while growing their businesses.

Inside The Elf on the Shelf's Growth Strategy

For the company’s 20th anniversary, Founders and sisters Chanda Bell and Christa Pitts reimagined the brand’s mission and are leaning into partnerships, customization, and new products and experiences.