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Latest—

Marketers Court Black Friday Shoppers With Emotion-Fueled Gifting Experiences That Glimpse 2026 Trends

Retailers and brands are leaning into culture, nostalgia, and community-driven products and experiences to woo economy-weary holiday shoppers in-store, where most retail sales are still generated.

How Google’s ROI-Driven AI Tools Are Helping Businesses of All Sizes Win Next-Gen Consumers

Artificial intelligence has changed how consumers search for products, and businesses in turn are using it to connect with high-value shoppers. Google exec Courtney Rose talks with CO— about AI-powered tools for businesses large and small.

Yuka Founder on Building a Leading Health App With No Marketing Strategy

Co-founder Julie Chapon shares how the consumer products ratings app amassed 73 million users with an independent, ad-free business model that taps into consumers’ heightened demand for brand transparency.

Holiday Marketing Secrets From Boutique Retailers

Here are five holiday marketing secrets from boutique retailers who are capturing the spirit of the season while growing their businesses.

Inside The Elf on the Shelf's Growth Strategy

For the company’s 20th anniversary, Founders and sisters Chanda Bell and Christa Pitts reimagined the brand’s mission and are leaning into partnerships, customization, and new products and experiences.

How BelliWelli’s Viral Content Broke Through the Crowded Gut Health Market to Amass a Devoted Following

Quirky and culturally resonant TikTok videos talking with customers and celebrities about its products helped the digestive health brand drive a huge revenue jump just two years after launch.

How Cambio Reinvented Coffee Pods to Secure National Distribution in Under a Year

Co-founder Kevin Hartley and team helped scale Keurig from startup to a market-dominating brand. Now they’ve remade the single-serve coffee experience to resonate with a burgeoning group of consumers.

How Bark Air Is Transforming Travel With Dogs From a Dreaded Hassle to a VIP Experience Amid the Booming Pet Economy

Now in its second year, the dog-friendly airline startup has served over 1,000 dogs and recently launched a companion concierge service for pet owners.

ReturnQueen's Key to Customer Loyalty for Retailers

In this edition of “Ask the Board,” we feature Michael Katz, Founder of ReturnQueen, a platform that simplifies online shopping returns. Michael shares how retailers can reduce friction and embrace technology to win customer trust and loyalty.

Avanza Capital Holdings Shares How Overcoming Setbacks Builds Stronger Entrepreneurs

In this edition of “Ask the Board,” we feature Frank Scarso, the CEO and Founder of Avanza Capital Holdings, a company that offers financing solutions for small businesses. Frank shares how roadblocks can actually nurture entrepreneur strength and skill.