Joan Verdon

CONTRIBUTOR

About Joan

Joan Verdon has been covering business and retail news for the past 25 years. She has covered trends in tech, manufacturing, real estate and retail, first for The Record of North Jersey and USA Today, and now for CO—. She is a senior contributor, retail, for Forbes.com. Her passion is reporting on how Americans buy and sell. She has covered the birth of billion-dollar companies and the evolution of 100-year-old brands. \nPreviously, she has been an education, general assignment and investigative reporter for The Grand Rapids Press and Buffalo Courier-Express. She spent a year working on Capitol Hill as an American Political Science Association Congressional Fellow.

Latest—

GOOD COMPANY » LAUNCH PAD

Direct-to-Marketplace Selling: A Big Opportunity for Small Business

Amazon, Facebook, Google and other retail, social and search platforms are all seeking to grow by adding more small business vendors.

GOOD COMPANY » LAUNCH PAD

Facebook Expands Small Business Solutions

The latest tools unveiled by the social media network focus on connection, communication and converting potential leads into customers.

GOOD COMPANY » LAUNCH PAD

These 3 Innovative Brands Are Disrupting the Floral Industry

The pandemic caused demand for flowers to blossom. Here’s how three startups, and one legacy brand, are finding new ways to deliver.

GOOD COMPANY » LAUNCH PAD

How Brands Are Using Customer Social Content to Drive Sales

Companies are learning their customers can be their best salespeople.

GOOD COMPANY » LAUNCH PAD

Five Tech Trends That Are Reshaping Retail

Retailers are investing in artificial intelligence, augmented reality, robots and other innovations to keep up with a rapidly changing marketplace and consumer demands.

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How Alibaba.com Is Helping Small U.S. Manufacturers Export Products

The e-commerce platform is leveraging growing demand for U.S. products to help small businesses become multinational exporters.

GOOD COMPANY » THE LEAP

LensCrafters' New Stores Highlight Premium Vision Care

As consumer demand for high-quality eye care is poised to rise, the stores showcase the retailer’s design-forward frames, lens technology and service.

GOOD COMPANY » LAUNCH PAD

Why Digital Brands Allbirds and Shopify are Investing in Physical Retail

Stores will serve as hubs for an increasingly omnichannel retail experience, according to e-commerce innovators.

GOOD COMPANY » THE LEAP

Lululemon Bets on a Digital Future With Purchase of Fitness Device Mirror

The fitness device now gives the athleisure retailer the ability to bring its brand into the home workouts of its customers.

GOOD COMPANY » LAUNCH PAD

Valentine's Day Illustrates How Brands Now Market to Singles

E-commerce has made it easier than ever for companies to abandon a one-size-fits-all message and court solo consumers.