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Joan Verdon

CONTRIBUTOR

About Joan

Joan Verdon has been covering business and retail news for the past 25 years. She has covered trends in tech, manufacturing, real estate and retail, first for The Record of North Jersey and USA Today, and now for CO—. She is a senior contributor, retail, for Forbes.com. Her passion is reporting on how Americans buy and sell. She has covered the birth of billion-dollar companies and the evolution of 100-year-old brands. Previously, she has been an education, general assignment and investigative reporter for The Grand Rapids Press and Buffalo Courier-Express. She spent a year working on Capitol Hill as an American Political Science Association Congressional Fellow.

Latest—

How Buzzy Apparel Startup Mifland Achieved Profitable Growth Without the Conventional Wholesale Route to Scaling
Founder Tobi Egberongbe’s novel path to success holds valuable lessons for other startups on building a multimillion-dollar business via DTC sales, pop-up shops, and partnerships with brands like Nike and Adidas.
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5 Startups That Are Leveraging AI to Help Drive Growth for Businesses Large and Small
These tech startups are tackling challenges ranging from employee training, customer reviews, and product demand forecasting with solutions designed to fit businesses of all sizes.
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Google AI Commerce Tools Drive Small Businesses Drive Growth
Google's VP of Retail Courtney Rose details plans to expand its (potentially game-changing) AI-powered instant checkout, discovery, and brand-customized personal assistants to merchants of all sizes.
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LinkedIn Exec on Premium All-In-One Solution
VP of Small Business Marketing Judy Nam discusses giving SMBs a streamlined way to find clients, market their services, and hire staff, all from a unified dashboard.
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How the New Era of Agentic Commerce Is Reshaping How Companies Do Business
AI tools are evolving rapidly and will lead to dramatic changes in how customers interact with brands and make purchases.
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YouTube, Vimeo, and Whatnot Execs on How Video Is Critical to Brand Growth in the Age of AI
These three video-based businesses are leveraging their platforms to take advantage of a time when video is becoming a critical element for reaching customers.
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Right Time, Right Product: Companies Using Tech to Drive Growth With Resale Business Models
KEH Camera, Chairish, and PayMore added new tech to traditional secondhand operations to create thriving resale companies.
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How Trove Is Making Resale Work For Brands
CEO Terry Boyle on how the re-commerce platform for brands like Patagonia and Calvin Klein is helping businesses acquire new customers and manage returns with high-tech resale.
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How Google’s ROI-Driven AI Tools Are Helping Businesses of All Sizes Win Next-Gen Consumers
Artificial intelligence has changed how consumers search for products, and businesses in turn are using it to connect with high-value shoppers. Google exec Courtney Rose talks with CO— about AI-powered tools for businesses large and small.
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How Any Business Can Make the Most of Small Business Saturday
This year, eligible businesses can apply for American Express’ $20,000 grants to help them grow.
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