Joan Verdon

CONTRIBUTOR

About Joan

Joan Verdon has been covering business and retail news for the past 25 years. She has covered trends in tech, manufacturing, real estate and retail, first for The Record of North Jersey and USA Today, and now for CO—. She is a senior contributor, retail, for Forbes.com. Her passion is reporting on how Americans buy and sell. She has covered the birth of billion-dollar companies and the evolution of 100-year-old brands. \nPreviously, she has been an education, general assignment and investigative reporter for The Grand Rapids Press and Buffalo Courier-Express. She spent a year working on Capitol Hill as an American Political Science Association Congressional Fellow.

Latest—

GOOD COMPANY » THE LEAP

Yelp Expands Its Ad Targeting and Messaging Features for Small Businesses

The changes are designed to give businesses more control over their Yelp pages and more opportunities to reach high-value customers.

GOOD COMPANY » LAUNCH PAD

Startups Capitalize on a Work-From-Home Future

Businesses offering tools to connect off-site employees find themselves with the right product at the right time.

GOOD COMPANY » THE LEAP

Groupon Enhances Its Marketplace for Both Small Businesses and Consumers

The deals platform sees lots of opportunity in the $1 trillion-plus local economy.

GOOD COMPANY » LAUNCH PAD

Top Trends Shaping the Post-Pandemic Consumer

Consumers today have more ways to shop, more money to spend and want stores to share their values.

GOOD COMPANY » THE LEAP

Pinterest Adds Tools to Help Small Businesses Get Discovered

The visual search engine is looking to turn images on its platform into shoppable moments.

GOOD COMPANY » LAUNCH PAD

Hospitality Industry Monetizes the Work-From-Anywhere Trend

Hotels and startups are expanding programs that cater to remote workers with office for a day, extended stay and work, learn and play options.

GOOD COMPANY » THE LEAP

Footwear Brand Toms Rebrands and Finds Its Footing

The brand has ended its buy-a-pair, give-a-pair pledge and is looking to attract younger consumers with a new charitable model and a new shoe.

GOOD COMPANY » LAUNCH PAD

Direct-to-Marketplace Selling: A Big Opportunity for Small Business

Amazon, Facebook, Google and other retail, social and search platforms are all seeking to grow by adding more small business vendors.

GOOD COMPANY » LAUNCH PAD

Facebook Expands Small Business Solutions

The latest tools unveiled by the social media network focus on connection, communication and converting potential leads into customers.

GOOD COMPANY » LAUNCH PAD

These 3 Innovative Brands Are Disrupting the Floral Industry

The pandemic caused demand for flowers to blossom. Here’s how three startups, and one legacy brand, are finding new ways to deliver.