Joan Verdon

CONTRIBUTOR

About Joan

Joan Verdon has been covering business and retail news for the past 25 years. She has covered trends in tech, manufacturing, real estate and retail, first for The Record of North Jersey and USA Today, and now for CO—. She is a senior contributor, retail, for Forbes.com. Her passion is reporting on how Americans buy and sell. She has covered the birth of billion-dollar companies and the evolution of 100-year-old brands. Previously, she has been an education, general assignment and investigative reporter for The Grand Rapids Press and Buffalo Courier-Express. She spent a year working on Capitol Hill as an American Political Science Association Congressional Fellow.

Latest—

GOOD COMPANY » THE LEAP

Walgreens Adds Round-the-Clock Delivery to Boost Customer Engagement and Loyalty

The national pharmacy and retail chain has expanded its same-day deliveries to 24 hours a day, as customers demand convenience.

GOOD COMPANY » THE LEAP

How Economy Candy Sweetened Its Success Using Social Media

The 85-year-old family business is reaching customers nationwide, thanks to innovations by its third-generation, millennial owners.

GOOD COMPANY » THE LEAP

Eyewear Company MOSCOT Sets Its Sights on Global Expansion

The business that was born on Manhattan’s Lower East Side more than 100 years ago is now telling its story, and winning customers around the world.

GOOD COMPANY » THE LEAP

How Amazon’s Holiday Growth Strategy Targets Small Businesses

The world’s largest online marketplace has added features to help SMBs boost their sales this holiday season, Keri Cusick, Director of Small Business Empowerment, tells CO—.

GOOD COMPANY » THE LEAP

How Wix Is Growing Its Business by Helping Small Businesses Grow Theirs

The website development platform, which saw a surge of activity during the pandemic, is focusing on helping all types of small businesses adapt to an increasingly omnichannel world.

GOOD COMPANY » LAUNCH PAD

5 Things Retailers Are Worried About for the Holiday Season

How big brands are tackling their top challenges this year — inflation, competitive discounting, and staffing issues — to drive business during the annual shopping bonanza.

GOOD COMPANY » LAUNCH PAD

Pet Humanization Trend Creates Brand & Business Opportunities

Pets have become part of the family, fueling opportunities for gourmet pet food, pet insurance, boutique vet clinics, nutritional supplements, and pet tech.

GOOD COMPANY » THE LEAP

How E-Commerce Trendsetter Sephora Is Giving Its Digital Business a Tech Makeover

When the beauty retailer opted to modernize its digital platform, four must-have features topped its shopping list that address rapidly changing consumer demands, says CTO Sree Sreedhararaj.

GOOD COMPANY » THE LEAP

How Meta Is Tackling Social Media Content Creation Training

‘Just getting started’ can be the biggest hurdle, Meta exec tells CO—.

GOOD COMPANY » LAUNCH PAD

5 Back-to-School Shopping Trends With Valuable Lessons for All Businesses

Here’s how retailers are adjusting their sales strategies to tap into key changes in consumer behavior.