Joan Verdon

CONTRIBUTOR

About Joan

Joan Verdon has been covering business and retail news for the past 25 years. She has covered trends in tech, manufacturing, real estate and retail, first for The Record of North Jersey and USA Today, and now for CO—. She is a senior contributor, retail, for Forbes.com. Her passion is reporting on how Americans buy and sell. She has covered the birth of billion-dollar companies and the evolution of 100-year-old brands. \nPreviously, she has been an education, general assignment and investigative reporter for The Grand Rapids Press and Buffalo Courier-Express. She spent a year working on Capitol Hill as an American Political Science Association Congressional Fellow.

Latest—

GOOD COMPANY » THE LEAP

How 1-800-Flowers Changed Its Corporate Gifting Strategy to Monetize the Remote Workforce Trend

The gifting conglomerate that also owns Harry & David has added a new B2B platform that businesses large and small can use to maximize employee and client appreciation programs.

GOOD COMPANY » LAUNCH PAD

Retail Executives Share Growth Strategies This Holiday Season

The holidays are a key time to share your brand’s core message and innovations with customers, according to six executives from top consumer brands.

GOOD COMPANY » THE LEAP

Retailer Joann Rethinks About Customer Service While Reinventing Its Stores

As the fabric and crafting retailer embarked on an ambitious project to reinvent its stores, it first had to listen to what its customers were saying.

GOOD COMPANY » LAUNCH PAD

What Small Businesses Can Learn From Big Retailers' Holiday Strategies

Consumers will be in a spending mood this coming Black Friday weekend, but competition for their attention — and dollars — is tougher than ever. Here’s how merchants are reeling them in.

GOOD COMPANY » LAUNCH PAD

The Zero-Waste Movement Is Creating Opportunities for Businesses Large and Small

With a growing number of consumers looking for alternatives to single-use disposables and plastic packaging, businesses from mass retailers to Main Street merchants are heeding their call.

START » STRATEGY

Boost Small Business Saturday Sales With Tips From Big Retailers

How local stores can take a page from the holiday playbooks of the country’s largest retailers.

START » STRATEGY

How to Make the Most of Small Business Saturday

Small Business Saturday is a golden opportunity to connect with existing customers and attract new ones. Here’s how to take advantage of it.

GOOD COMPANY » THE LEAP

How Sally Beauty Maximized Worker Productivity and Modernized Its Store Operations

The 5,000-store beauty supply retailer brought its payroll and store management systems into the digital age, yielding lessons for businesses large and small.

GOOD COMPANY » THE LEAP

Klarna Aims to Be Part of Small Businesses’ Post-Pandemic Recovery

The BNPL startup is promoting small retailers with marketing support to fee waivers.

GOOD COMPANY » THE LEAP

Slack Adds New Features to Become Indispensable in a Post-COVID Workplace

The messaging platform is adding new ways to connect employees, as well as vendors and clients, as it seeks to become the digital headquarters for businesses large and small in the hybrid workplace.