Joan Verdon

CONTRIBUTOR

About Joan

Joan Verdon has been covering business and retail news for the past 25 years. She has covered trends in tech, manufacturing, real estate and retail, first for The Record of North Jersey and USA Today, and now for CO—. She is a senior contributor, retail, for Forbes.com. Her passion is reporting on how Americans buy and sell. She has covered the birth of billion-dollar companies and the evolution of 100-year-old brands. \nPreviously, she has been an education, general assignment and investigative reporter for The Grand Rapids Press and Buffalo Courier-Express. She spent a year working on Capitol Hill as an American Political Science Association Congressional Fellow.

Latest—

GOOD COMPANY » LAUNCH PAD

Pet Humanization Trend Creates Brand & Business Opportunities

Pets have become part of the family, fueling opportunities for gourmet pet food, pet insurance, boutique vet clinics, nutritional supplements, and pet tech.

GOOD COMPANY » THE LEAP

How E-Commerce Trendsetter Sephora Is Giving Its Digital Business a Tech Makeover

When the beauty retailer opted to modernize its digital platform, four must-have features topped its shopping list that address rapidly changing consumer demands, says CTO Sree Sreedhararaj.

GOOD COMPANY » THE LEAP

How Meta Is Tackling Social Media Content Creation Training

‘Just getting started’ can be the biggest hurdle, Meta exec tells CO—.

GOOD COMPANY » LAUNCH PAD

5 Back-to-School Shopping Trends With Valuable Lessons for All Businesses

Here’s how retailers are adjusting their sales strategies to tap into key changes in consumer behavior.

GOOD COMPANY » THE LEAP

Evite CEO on Making the Digital Invitation Platform Profitable

Entrepreneur David Yeom changed the business model of the 24-year-old brand with a bold strategy that holds big lessons for businesses large and small.

GOOD COMPANY » LAUNCH PAD

5 Trends Small Businesses Can Tap Into for a ‘Prime Day’ Boost

Surveys show consumers want to find deals, stock up for the holidays, and support small businesses—even those that don’t sell on Amazon.

GOOD COMPANY » LAUNCH PAD

New Tech Platforms Fueling the Resale Market

Rising prices and merchandise shortages are driving the growth of re-commerce today — and digital tools are helping small businesses easily get in on the action.

GOOD COMPANY » THE LEAP

Shopify Adds Features to Its Toolkit to Help Small Businesses Grow

The online sales platform is responding to changes in how merchants want to sell, like via NFTs, and how consumers want to shop.

GOOD COMPANY » LAUNCH PAD

How Startups Are Modernizing the Corporate Gifting Industry

Fast-growing, next-generation companies are putting a new spin on corporate gifts with experiential adventures, better quality products, and design-your-own gift options.

GOOD COMPANY » THE LEAP

Klarna Bets on Live Video Chats to Connect Shoppers With Businesses

The CMO of the buzzy payment platform on how its new virtual shopping tool serves the growing demand for personalized e-commerce experiences with a human touch.