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The Leap

Poised for growth and ready to take the big step? Advice and inspiration from entrepreneurs who've done it successfully and what they'd do differently next time.

Featured

Oura CMO on How a Product Designed to Deliver Hyper-Personalized Health Results Scaled Into Big Retailers Like Target

The wearable tech brand tapped into wellness trends to deliver on growing consumer interest in precision health technology.

The Leap

Trendy Startup PopUp Bagels’ New CEO on Its National Growth Strategy

The disruptor is betting on a highly efficient format for its “rip and dip” bagels that departs from typical quick-service chains as it expands, Tory Bartlett tells CO—.

The Leap

True Religion CMO on Tapping Into Cultural Touchpoints and Celebrity Fans to Woo Gen Z

The denim giant is working to bounce back from two bankruptcies with a strategy that capitalizes on early 2000s nostalgia and courts a broader customer base, Kristen D’Arcy tells CO—.

Latest

The Leap

How Google’s ROI-Driven AI Tools Are Helping Businesses of All Sizes Win Next-Gen Consumers

The Leap

Yuka Founder on Building the Buzzy Leading Health App With Minimal Marketing

The Leap

The Elf on the Shelf Founders on Evolving From a Beloved Holiday Business to Multimedia, Year-Round Brand Expansion

The Leap

How BelliWelli Broke Through the Crowded Gut Health Market to Amass a Devoted Following

The Leap

How Cambio Reinvented Coffee Pods to Secure National Distribution in Under a Year

The Leap

How Bark Air Is Transforming Travel With Dogs Amid the Booming Pet Economy

The Leap

How Josh Cellars Grew to Dominate the U.S. Wine Category, Selling Over 7 Million Cases a Year

The Leap

How Fast-Growing Oral Care Startup Cocolab Landed Big Retail

The Leap

VenHub Founder on its Robotic, Employee-Free Retail Stores (and Empowering Entrepreneurs)

The Leap

Vimeo Exec on Why Video Is Crucial for Businesses Large and Small in the New Age of AI

The Leap

How PayMore Is Reinventing Electronics Resale With Its Tech-Based Franchise Model—and Winning

The Leap

With a New Leader at the Helm, Insignia Taps Into Growing Appetite for Hispanic Foods

The Leap

Sustainable Chocolatier Alter Eco Fuels Growth Amid the 'Treat Economy'

The Leap

YouTube Exec on Giving Brands AI-Powered Tools to Reach Targeted Audiences and Drive Sales

The Leap

How Fast-Growing and Quirky Shopping Platform Whatnot Is Helping Small Businesses Boost Sales Through Livestreaming

The Leap

How Floral Disruptor BloomNation Grew to $250 Million by Partnering with Small Businesses

The Leap

From Local Farmers’ Markets to $50 Million in Sales: Ithaca Hummus Founder on Growing a Cult-Fave

The Leap

Wayfair CTO on AI’s Potential to Reimagine Product Discovery and Drive Sales for Businesses

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Latest—

How Google’s ROI-Driven AI Tools Are Helping Businesses of All Sizes Win Next-Gen Consumers

Artificial intelligence has changed how consumers search for products, and businesses in turn are using it to connect with high-value shoppers. Google exec Courtney Rose talks with CO— about AI-powered tools for businesses large and small.

By: Joan Verdon

Yuka Founder on Building a Leading Health App With No Marketing Strategy

Co-founder Julie Chapon shares how the consumer products ratings app amassed 73 million users with an independent, ad-free business model that taps into consumers’ heightened demand for brand transparency.

By: Barbara Thau

Inside The Elf on the Shelf's Growth Strategy

For the company’s 20th anniversary, Founders and sisters Chanda Bell and Christa Pitts reimagined the brand’s mission and are leaning into partnerships, customization, and new products and experiences.

By: Deborah Lynn Blumberg

How BelliWelli’s Viral Content Broke Through the Crowded Gut Health Market to Amass a Devoted Following

Quirky and culturally resonant TikTok videos talking with customers and celebrities about its products helped the digestive health brand drive a huge revenue jump just two years after launch.

By: Deborah Lynn Blumberg

How Cambio Reinvented Coffee Pods to Secure National Distribution in Under a Year

Co-founder Kevin Hartley and team helped scale Keurig from startup to a market-dominating brand. Now they’ve remade the single-serve coffee experience to resonate with a burgeoning group of consumers.

By: Denise Purcell

How Bark Air Is Transforming Travel With Dogs From a Dreaded Hassle to a VIP Experience Amid the Booming Pet Economy

Now in its second year, the dog-friendly airline startup has served over 1,000 dogs and recently launched a companion concierge service for pet owners.

By: Deborah Lynn Blumberg

How Josh Cellars Grew to Dominate the U.S. Wine Category

Founder Joe Carr wanted to honor his father and solve a cash flow issue. He wound up creating a bestselling label that made wine accessible and meme-worthy.

By: Denise Purcell

How Fast-Growing Oral Care Startup Cocolab Landed Big Retail Amid Legacy Brands in Its Quest to Transform the Product Category

With a dozen unexpected dental floss flavors and sleekly designed oral care products, Cocolab has transformed a mundane routine into a self-care ritual — positioning itself as a challenger to big brands.

By: Deborah Lynn Blumberg

VenHub Founder on its Robotic, Employee-Free Retail Stores (and Empowering Entrepreneurs)

CEO Shahan Ohanessian envisions the startup’s autonomous-stores concept across consumer products — from pet supplies and consumer electronics to luxury goods.

By: Mark Hamstra

Vimeo Exec on Why Video Is Crucial for Businesses Large and Small in the New Age of AI

AI platforms are redefining how consumers search for products and information. SVP Zoe Black talked to CO— about how Vimeo can help businesses get discovered in a new era of search.

By: Joan Verdon

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