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The Leap
Poised for growth and ready to take the big step? Advice and inspiration from entrepreneurs who've done it successfully and what they'd do differently next time.
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Oura CMO on How a Product Designed to Deliver Hyper-Personalized Health Results Scaled Into Big Retailers Like Target
The wearable tech brand tapped into wellness trends to deliver on growing consumer interest in precision health technology.
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Trendy Startup PopUp Bagels’ New CEO on Its National Growth Strategy
The disruptor is betting on a highly efficient format for its “rip and dip” bagels that departs from typical quick-service chains as it expands, Tory Bartlett tells CO—.
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True Religion CMO on Tapping Into Cultural Touchpoints and Celebrity Fans to Woo Gen Z
The denim giant is working to bounce back from two bankruptcies with a strategy that capitalizes on early 2000s nostalgia and courts a broader customer base, Kristen D’Arcy tells CO—.
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Baby Monitor Leader Owlet on Growing Market Share by Leaning Into Connected Health Trends
Chief Parent Officer of the smart infant health brand shares how serving health-conscious, tech-savvy parents has fueled profitable growth for the $105.7 million business.
How Beekman 1802 Tapped Tech to Unlock Customer Insights and Drive Skincare Sales
By using conversion rate optimization technology, Beekman 1802 streamlined digital shopping, surfaced brand stories more effectively, and continuously tested messaging, helping increase conversion rates by 16%.
Meta Exec on How Its New AI Agent, Muse for Small Business, Is Designed to Save Time and Drive Growth
Meta’s Muse for Small Business can autonomously handle a wide variety of tasks, including creating ad content, communicating with customers, keeping track of appointments, and analyzing sales and spending.
LiveMore on Scaling Into National Retail With Functional Food Products
From frozen berries to smoothies and veggie chips, the brand is seeking to meet consumers’ dual demand for nutrition and convenience.
How Elephant Green Chili Chutney Turned a Home Recipe into a Nationwide Condiment Brand
A career crisis and a white space in the Indian and kosher condiment segments sparked a mother-daughter duo to launch an herbaceous chutney that’s gained a consumer following for its versatility.
Uber Executives on How the Expedia Partnership Advances Its Ambition to Become a One-Stop Travel and Lifestyle Platform
Uber's Expedia collaboration aims to reduce consumer cognitive overload through AI-powered travel experiences while deepening engagement across its transportation, delivery, and travel ecosystem.
How Giant Sports Cards Became One of the Fastest-Growing Private Companies Amid an Adult Collecting Boom
The retailer taps into consumers’ interest in trading cards as both a hobby and a potential investment, Founder and CEO Jon Butts tells CO—.
Made by Gather Founder (And Drew Barrymore) On Quietly Building a $500 Million Kitchenware Empire
As direct-to-consumer startups proliferated, Shae Hong bet on mass retail, bringing high design to the channel through brands including Beautiful by Drew Barrymore and capturing younger and higher-income consumers along the way.
Sports Beverage Brand Cizzle on How the Better-for-You Brand Doubled Revenues
The beverage maker has supercharged growth with both in-house manufacturing and health-geared beverages and snacks, drawing a new breed of health-and-wellness consumers to the sports nutrition market.
How Blushington Built a Scalable Franchise Model by Blending Hospitality With (Convenience-Minded) Beauty Services
The beauty disruptor is expanding nationwide by bringing its multirevenue-stream, entrepreneur-driven concept to new markets, Co-founder Nicki Maron tells CO—.