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The Leap

Poised for growth and ready to take the big step? Advice and inspiration from entrepreneurs who've done it successfully and what they'd do differently next time.

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How Fashionphile Founder Grew Her Humble eBay Shop Into a Multimillion-Dollar Resale Juggernaut

Having surpassed 1.5 million registered customers, Sarah Davis’s company is one of the world’s top resellers of pre-owned luxury goods, from Chanel to Gucci.

How Trove Is Making Resale Work For Brands

CEO Terry Boyle on how the re-commerce platform for brands like Patagonia and Calvin Klein is helping businesses acquire new customers and manage returns with high-tech resale.

How Google’s ROI-Driven AI Tools Are Helping Businesses of All Sizes Win Next-Gen Consumers

Artificial intelligence has changed how consumers search for products, and businesses in turn are using it to connect with high-value shoppers. Google exec Courtney Rose talks with CO— about AI-powered tools for businesses large and small.

Yuka Founder on Building a Leading Health App With No Marketing Strategy

Co-founder Julie Chapon shares how the consumer products ratings app amassed 73 million users with an independent, ad-free business model that taps into consumers’ heightened demand for brand transparency.

Inside The Elf on the Shelf's Growth Strategy

For the company’s 20th anniversary, Founders and sisters Chanda Bell and Christa Pitts reimagined the brand’s mission and are leaning into partnerships, customization, and new products and experiences.

How BelliWelli’s Viral Content Broke Through the Crowded Gut Health Market to Amass a Devoted Following

Quirky and culturally resonant TikTok videos talking with customers and celebrities about its products helped the digestive health brand drive a huge revenue jump just two years after launch.

How Cambio Reinvented Coffee Pods to Secure National Distribution in Under a Year

Co-founder Kevin Hartley and team helped scale Keurig from startup to a market-dominating brand. Now they’ve remade the single-serve coffee experience to resonate with a burgeoning group of consumers.

How Bark Air Is Transforming Travel With Dogs From a Dreaded Hassle to a VIP Experience Amid the Booming Pet Economy

Now in its second year, the dog-friendly airline startup has served over 1,000 dogs and recently launched a companion concierge service for pet owners.

How Josh Cellars Grew to Dominate the U.S. Wine Category

Founder Joe Carr wanted to honor his father and solve a cash flow issue. He wound up creating a bestselling label that made wine accessible and meme-worthy.

How Fast-Growing Oral Care Startup Cocolab Landed Big Retail Amid Legacy Brands in Its Quest to Transform the Product Category

With a dozen unexpected dental floss flavors and sleekly designed oral care products, Cocolab has transformed a mundane routine into a self-care ritual — positioning itself as a challenger to big brands.