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The Leap

Poised for growth and ready to take the big step? Advice and inspiration from entrepreneurs who've done it successfully and what they'd do differently next time.

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HydroPeptide CEO on Building Brand Equity with a Longevity-Driven Skin Care Strategy 

Long before ‘skin longevity’ became the industry’s buzzword, HydroPeptide built its brand around scientifically backed formulas. The strategy is paying off with double-digit sales gains amid the rise of wellness-and-ingredient-savvy consumers.

Trend Watchers on Key Trends Set to Impact Business This Year

Expanded midlife periods, color-drenched homes, quiet travel, and craving for the unexpected are among trends that are illustrating underlying consumer desires and motivations businesses need to know, leading forecasters tell CO—.

How Dog Training Disruptor Zoom Room Became One of the Fastest-Growing Service Franchises

From a single California location to 57 stores in 22 states, Zoom Room has turned dog training into a lifestyle experience for pets and owners alike.

How the Ex-Financier Founder of Almond Wind Is Serving an Untapped Market With Reimagined Furniture Design

Ex-Financier Brooke Sharpton is on a mission to transform sofas into statement pieces that marry function with style that reflects her identity, culture, and personal story.

How Fashionphile Founder Grew Her Humble eBay Shop Into a Multimillion-Dollar Resale Juggernaut

Having surpassed 1.5 million registered customers, Sarah Davis’s company is one of the world’s top resellers of pre-owned luxury goods, from Chanel to Gucci.

How Trove Is Making Resale Work For Brands

CEO Terry Boyle on how the re-commerce platform for brands like Patagonia and Calvin Klein is helping businesses acquire new customers and manage returns with high-tech resale.

How Google’s ROI-Driven AI Tools Are Helping Businesses of All Sizes Win Next-Gen Consumers

Artificial intelligence has changed how consumers search for products, and businesses in turn are using it to connect with high-value shoppers. Google exec Courtney Rose talks with CO— about AI-powered tools for businesses large and small.

Yuka Founder on Building a Leading Health App With No Marketing Strategy

Co-founder Julie Chapon shares how the consumer products ratings app amassed 73 million users with an independent, ad-free business model that taps into consumers’ heightened demand for brand transparency.

Inside The Elf on the Shelf's Growth Strategy

For the company’s 20th anniversary, Founders and sisters Chanda Bell and Christa Pitts reimagined the brand’s mission and are leaning into partnerships, customization, and new products and experiences.