Faye Brookman


About Faye

Faye Brookman is a freelance business writer with experience covering a range of topics and industries, with a specialty in retailing and the beauty industry. Faye spent 26 years at Women’s Wear Daily where she created a column called Critical Mass. She has contributed to publications including USA Today, Beauty Independent, Beauty Matter, CEW Beauty News, Advertising Age and Crain’s New York Business.


Tommy Bahama CEO Talks Multi-Revenue Growth

CEO Doug Wood on how the company grew into a $1.8 billion retail, hospitality, wholesale, and licensing empire, with lessons on building brand equity, too.

How To Turn Deinfluencing Into a Marketing Opportunity

There are opportunities to attract customers even when products are on the wrong end of a social media post.

Ulta Beauty's Accelerator Program Revs Up Opportunities for BIPOC Founders

Jessica Phillips, VP of Merchandising for the nation’s largest beauty retailer, and startups, on how it's helping emerging beauty brands get a spot on the shelf.


Hair Accessories Brand Goody Gets Artsy to Cultivate New Consumers

The venerable brand's new Goody Tru collection was created by BIPOC artists and designed to drive sales transactions and appeal to multicultural customers that value self-expression.


Neutrogena's Personalized Skincare Leans Into Demand for Customized Wellness

AI and 3D technology combine to push the iconic skincare brand into the $3.3 billion beauty vitamin category.