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ByUR Unites K-Beauty Science With Branding Savvy to Build Market Share
The startup’s mix of Korean innovation, Japanese skin care rituals, and smart licensing (think Hello Kitty) is showing how smaller players can win in the crowded $2 billion K-beauty market.
Crowned Skin Founder on Turning Men’s Grooming Trends Into a $15 Million Scalable Business in Two Years
Darrell Spencer unlocked an overlooked niche in the booming market by targeting younger men who value self-care, clean ingredients, and simple routines — evidence there’s more potential in marketing to men.
How SUGARED + BRONZED Became a $50 Million Tanning Brand
By confirming strong demand before investing in retail locations, the Founders of SUGARED + BRONZED reduced capital risk and built a thriving beauty business based on proven customer traction.
Less Is More: How Simplicity Is Reshaping — and Driving — Beauty Sales
The beauty industry has been built on getting consumers to buy more. Now some brands are growing by selling less.
Gntl’s Multifunctional Products Are Winning Beauty Shoppers
The skin care industry has flourished by promoting product-laden regimens. The founder of Gntl is out to prove that less can be more.
HydroPeptide CEO on Building Brand Equity with a Longevity-Driven Skin Care Strategy
Long before ‘skin longevity’ became the industry’s buzzword, HydroPeptide built its brand around scientifically backed formulas. The strategy is paying off with double-digit sales gains amid the rise of wellness-and-ingredient-savvy consumers.
Targeting Him: How Men Became the Next Frontier in Beauty Brand Expansion
After years of predictions about a men’s grooming revolution, brands and experts from Kiehl’s to YouTube say the industry’s long-anticipated moment may finally be here.
Beauty Brands Well-Positioned for Growth as Consumers Tighten Their Belts
As shoppers seek value amid economic uncertainty, Suave, Fine’ry, and Slatkin + Co. are scoring wins with quality products at accessible prices.
How Weight Loss Medications Are Shaping the Future of Wellness and Beauty
Grocery sales may be feeling the pinch from GLP-1 medications, but they’re a bonanza for the personal care industry, particularly among emerging brands and new product launches.
L’Oréal Exec on Turning a Seasonal Business Into a Year-Round Staple With Its 'Got Milk?'-Inspired Sunscreen Campaign
The world’s largest beauty company seeks to grow sun care into an everyday routine (and sale) via consumer education and retail merchandising muscle to win over next-gen shoppers.