Latest—
How Weight Loss Medications Are Shaping the Future of Wellness and Beauty
Grocery sales may be feeling the pinch from GLP-1 medications, but they’re a bonanza for the personal care industry, particularly among emerging brands and new product launches.
L’Oréal Exec on Turning a Seasonal Business Into a Year-Round Staple With Its 'Got Milk?'-Inspired Sunscreen Campaign
The world’s largest beauty company seeks to grow sun care into an everyday routine (and sale) via consumer education and retail merchandising muscle to win over next-gen shoppers.
How AI is Leveling the Beauty Industry Playing Field for Small Brands
Artificial intelligence is transforming every aspect of the personal care industry — from accelerating product formulation to personalizing marketing.
How Fine’ry Became One of the Fastest-Growing Fragrance Brands
The mass-market fragrance industry stagnated until an upstart brand from a beauty incubator emerged and helped make it cool again.
Behind Suave’s Luxe-for-Less Comeback to Court Younger Consumers
VP of Innovation Rafael Lopes on how Suave is reinvigorating its image and product mix (like tapping the ‘dupes’ trend) to regain market share in the hot mass market beauty sector.
Home Fragrance Entrepreneur on Mastering ‘Masstige’ Consumer Experiences
Harry Slatkin shares how he’s built a business based on the ethos that “everybody should be treated as a luxury customer.”
Gen Z and Men Drive Fragrance Boom
The fragrance category grew faster than any other beauty segment in 2024. Industry leaders unpack just how.
Beauty's Go-To Chemist Shares How He Built His Own Blockbuster Brand in BeautyStat
Without a mammoth marketing budget, Ron Robinson’s startup has become a top performer at Ulta Beauty.
How Milani Cosmetics Tapped Sports to Vault into Beauty’s Big Leagues
For the disruptor brand, high-wattage marketing collaborations with female athletes and influencers proved a case study in engaging shoppers and gaining market share.
How Camille Rose Became the No. 1 Black Woman-Owned Brand for Textured Hair
Founder Janell Stephens won over retailers from Target to Ulta without compromising the quality of her ingredients or her formulas.