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Strategy
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Strategy
How to Price Your Product: A Step-by-Step Calculation
Whether you’re setting prices for the first time or determining a price for a new offering, here are some best practices for pricing your product.
Strategy
Nonprofit vs. Not-for-Profit vs. For-Profit: What's the Difference?
Nonprofit, not-for-profit, and for-profit organizational structures have different implications for your taxes, corporate governance, and business activities.
Strategy
B2B vs. B2C: What's the Difference?
B2B and B2C companies sell their products and services to different target markets, which requires different marketing and sales approaches.
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How to Prepare Your Small Business for Black Friday
Creating a marketing plan, checking your inventory, and optimizing your site for mobile shopping will ensure your small business is ready for Black Friday.
Business Lessons From Hallmark Christmas Movies
From struggling Christmas tree farms to bakeries on the brink of closure, the challenges felt by the small businesses at the center of these movies offer business lessons to all.
Family Businesses Are Growing and Planning for the Future
Many family-owned businesses are also small businesses, and two new surveys reveal how they’re planning for the future.
How to Write an Emergency Preparedness Plan
Every business owner should prepare for the next big emergency. Learn how to write an emergency preparedness plan using these seven steps.
Executive Job Titles: What Do They Mean?
Job titles often differ depending on the company's size and the industry, but here are some of the most common executive job titles and what they do.
How to Improve Your AI Search Visibility with GEO
Generative artificial intelligence is changing how people search for information. Here’s how to assess and improve your brand’s visibility in AI-powered search results with generative engine optimization (GEO).
How to Build a Recovery Plan for Your Business
Disasters can’t always be prevented, but a recovery plan can help your business bounce back faster.
Tips for Creating a Recession-Proof Business Plan
The best time to prepare for a recession is before one hits. Learn how to recession-proof your business plan with these six tips.
Independent Contractor Agreements: What to Include
Hiring independent contractors? A formal agreement helps you comply with labor laws while avoiding costly penalties.
How AI Can Help You on Small Business Saturday and Beyond
AI is dramatically changing how consumers shop, and how businesses sell. Here are key tools small businesses can use right now to save time and drive sales.