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Customers

Balancing the need to attract new customers while keeping your existing clients happy.

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5 Things You Should Never Say to Your Customers

Replace these phrases with positive, solution-oriented ones to improve your customer service and customer retention.

Is the Customer Always Right?

The short answer: no. Here are some situations in which the customer could be wrong, and what to do in these scenarios.

Customer Survey Tools and Success Tips

Surveys can reveal a broken process affecting the customer’s experience. Here’s how to effectively survey your customers.

How to Survey Customers: Best Practices for Small Business

There are right and wrong ways to survey your customers. Here are five steps to follow to make sure that your survey gives you the feedback you need.

6 Free or Low-Cost CRM Options for Small Business

CRM tools build relationships with leads and customers. Explore software that keeps you connected.

How to Handle Customer Refunds at Your Business

Use these tips to develop an effective customer return management process.

How Introverts Can Build Connections With Customers

Here’s how to find your strengths and use them for cultivating client relationships.

How to Communicate a Data Breach to Customers

Cyberattacks can result in viruses, data breaches, or other compromising situations. In any case of a cyberattack, you need to alert your affected customers.

How to Tell Customers an Employee Has Left Your Company

Losing an employee is tough. Telling your customers is also hard. Here are some guidelines for getting through the conversation with grace.

How to Communicate a Product Discontinuation to Customers

Are you discontinuing a product? It could be a touchy subject if not handled properly. Here’s how to tell your customers that you’ve moved on from their favorite product.