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Balancing the need to attract new customers while keeping your existing clients happy.

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How to Tell Customers an Employee Has Left Your Company

Losing an employee is tough. Telling your customers is also hard. Here are some guidelines for getting through the conversation with grace.

10 Questions to Tell if You’re Offering Top-Notch Service

Is your customer service helping or hurting your business? Take this quick quiz to see where you stand — and where you can improve.

Examples of Customer Loyalty Programs Small Businesses Can Emulate

Loyalty programs from Rapha, Dropbox, and other brands provide inspiration for creating your own small business loyalty program.

Companies Using Threads to Market Their Business

Threads is here to stay. Here are some companies using Threads effectively to help you find inspiration for your own channel.

How to Choose the Best CRM Software

Find the right customer relationship management solution for your small business with this step-by-step guide to comparing the best CRMs, in-demand features, and pricing.

Personality Traits Customers Love

As you hire and promote employees, look for these personality traits to infuse your brand with characteristics that customers love.

Digital Tools Small Businesses Can Use to Improve Customer Service

These six digital tools will help you provide better service and build customer loyalty.

How to Identify and Learn From Your Customer Base

If you’ve never performed a customer base audit, here’s how — and why — you should consider doing so.

Strategies for Finding New Customers

Learn the six steps to acquire new customers in less time.

AI Tools for Better Customer Service

Discover top artificial intelligence tools and features to improve your business’s customer service experience, from conversational chatbots to data analytics.