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Balancing the need to attract new customers while keeping your existing clients happy.
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Customers
5 Customer Service Trends That Are Here to Stay
During the pandemic, businesses changed their customer experience. Here are the changes that will be around long after COVID-19 is a thing of the past.
Customer Communication
Customers
How to Communicate With Customers About Supply Chain Problems
As delays in the supply chain mount, it’s vital that the lines of communication with your customers remain open.
Customers
Inflation Driving Up Prices? How to Communicate a Price Increase to Customers
Rising costs can require raising your prices. How do you approach this touchy subject with your customers? Read on for some tips and tricks.
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How to Regain Customer Trust After a PR Crisis
It can be a long, uphill journey to regain the trust of your customers after a PR crisis, but it is possible with the right approach. Here’s where to start.
D2C Customer Loyalty Program Ideas
Direct-to-consumer brands have the unique advantage of a wealth of customer data that they can use to create a truly valuable loyalty program.
How the Pandemic Changed Customer Loyalty
Changing consumer trends have put customer loyalty up for grabs. Here are some ways your business can respond.
How to Create 'Superfans' for Your Business
Superfans spread the word about your business and are often your most loyal customers. Here’s how to attract and create them.
B2B Loyalty Program Ideas
B2B loyalty programs have many similarities with B2C loyalty schemes, but with different incentives and ways to show you value your buyers’ business.
B2C Customer Loyalty Program Ideas
Improve customer retention by instituting a loyalty program that rewards repeat behavior and big-ticket purchases.
5 Things You Should Never Say to Your Customers
Replace these phrases with positive, solution-oriented ones to improve your customer service and customer retention.
Is the Customer Always Right?
The short answer: no. Here are some situations in which the customer could be wrong, and what to do in these scenarios.
Customer Survey Tools and Success Tips
Surveys can reveal a broken process affecting the customer’s experience. Here’s how to effectively survey your customers.
How to Survey Customers: Best Practices for Small Business
There are right and wrong ways to survey your customers. Here are five steps to follow to make sure that your survey gives you the feedback you need.