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Customers

Balancing the need to attract new customers while keeping your existing clients happy.

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Digital Tools Small Businesses Can Use to Improve Customer Service

These six digital tools will help you provide better service and build customer loyalty.

How to Identify and Learn From Your Customer Base

If you’ve never performed a customer base audit, here’s how — and why — you should consider doing so.

Strategies for Finding New Customers

Learn the six steps to acquire new customers in less time.

AI Tools for Better Customer Service

Discover top artificial intelligence tools and features to improve your business’s customer service experience, from conversational chatbots to data analytics.

Sources of Customer Data

Here’s how to find first- and second-party data and leverage it to grow your business.

How to Protect Your Customer Data

While small business owners are getting smarter about protecting customer data, cyber criminals are too. Stay up to date with the latest strategies for securing your valuable information.

How to Handle a Bad Business Review

Every business has received a negative review at some point. Follow these tips to help turn a negative review into a positive outcome.

How to Get to Know Your Customers Better

It’s not enough to conduct a survey every so often. Engage with customers regularly to understand what they value.

B2B Payment Guide: Definition, Benefits, and Challenges

As the B2B payment market evolves, companies that serve other businesses should understand various B2B payment options and how to accept them.

How to Build Customer Loyalty: 5 Tips for Small Businesses

Explore effective strategies for building business-to-business customer loyalty that are focused on creating lasting relationships and driving substantial revenue increases.