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Customers

Balancing the need to attract new customers while keeping your existing clients happy.

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Sources of Customer Data

Here’s how to find first- and second-party data and leverage it to grow your business.

How to Protect Your Customer Data

While small business owners are getting smarter about protecting customer data, cyber criminals are too. Stay up to date with the latest strategies for securing your valuable information.

How to Handle a Bad Business Review

Every business has received a negative review at some point. Follow these tips to help turn a negative review into a positive outcome.

How to Get to Know Your Customers Better

It’s not enough to conduct a survey every so often. Engage with customers regularly to understand what they value.

Simple Steps to Handle a Late-Paying B2B Client

Learn about the causes of late B2B customer payments, and discover steps to manage and prevent future nonpayment issues at your business.

How to Build Customer Loyalty: 5 Tips for Small Businesses

Explore effective strategies for building business-to-business customer loyalty that are focused on creating lasting relationships and driving substantial revenue increases.

B2B Payment Guide: Definition, Benefits, and Challenges

As the B2B payment market evolves, companies that serve other businesses should understand various B2B payment options and how to accept them.

Customer Appreciation: Five Ways to Thank Customers

Customer appreciation is fundamental to building customer loyalty. Here are some simple, effective ways to say thank you to your customers.

How Product Updates Can Help Boost Sales

Regularly evaluating and updating your product's features — and leveraging updated features in your marketing — can attract new and former customers, boost sales, and build customer loyalty.

How Premium Products Can Lead to a Bigger Payday

If you sell rare or exclusive products, you can likely charge more for them.