Balancing the need to attract new customers while keeping your existing clients happy.

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How to Write a Refund and Return Policy

Straightforward return and exchange guidelines improve consumer experiences while reducing fraud. Learn how to draft a solid policy.

How to Handle Customer Complaints

Customer criticisms can be hard to stomach, but they’re an inevitable part of doing business. Explore strategies for turning negative experiences into positive ones.

How to Tell a Client They Are Wrong

Customers hire you for your expertise, and sometimes that means correcting their mistakes. Get practical advice for communicating in a results-driven industry.

How to Deal with Angry Customers Online: Expert Tips

When working with irate online customers, empathy and listening are key to defusing anger.

How to Increase Engagement With Your Customer Surveys

A well designed survey can only take you so far. It’s getting your customers to complete the survey that’s often the real challenge.

What To Do If You're Losing Customers To Competitors

Losing customers isn’t a sign to slash prices. Do some analysis to see where your business can improve against your competitors.

How to Improve Your Customer Churn Rate

Lower attrition can increase your profitability and growth rates. Explore seven ways to reduce churn and boost your business.

What Is a Churn Rate?

Are you on track to hit your goals, or is customer attrition holding you back? Use the churn rate metric to see where you stand.

How to Regain Customer Trust After a PR Crisis

It can be a long, uphill journey to regain the trust of your customers after a PR crisis, but it is possible with the right approach. Here’s where to start.

D2C Customer Loyalty Program Ideas

Direct-to-consumer brands have the unique advantage of a wealth of customer data that they can use to create a truly valuable loyalty program.