A woman customer service representative is talking on the phone with the customer. She is wearing a headset. She has a look of concern on her face.
AI customer service tools can help your business streamline its support services while delivering more personalized customer service. — Getty Images/Jay Yuno

As artificial intelligence (AI) continues to evolve, many companies are taking advantage of AI-powered tools to improve the customer service experience. From answering complex queries to making business recommendations based on customer data, there are countless ways to apply this technology to your operations.

Here are eight AI tools and features your small business can leverage to boost your customers’ experiences to the next level.

[Read More: AI Tools That Can Help You Start, Run, and Grow Your Small Business]

Caffeinated CX

Customer service tool Caffeinated CX supports customers in over three dozen languages. The tool integrates with software like Zendesk and Salesforce and leverages your business’s website, past support history, and other information to suggest responses. It even auto-triages support tickets so you can help customers experiencing the most problematic issues first.

A free 30-day trial is available and monthly pricing begins at $299.


Custify uses customer interaction data to assist teams in understanding customer lifecycles. It processes, analyzes, and compiles data that showcases satisfaction levels, opportunities for upselling, and potential risks. If your small business operates as a software as a service company, this AI tool is specifically designed to meet your needs.

Pricing for Custify is available upon request through its website.

Fin by Intercom

Fin is Intercom’s AI chatbot designed to resolve most support questions automatically. Marketed as a “natural language bot” that works within the Intercom platform, Fin asks clarifying questions to understand complex queries. With 24/7 support, Fin is capable of providing custom answers as well as triaging complex problems for seamless human handoff.

A 14-day free trial of Fin is available; after that, pricing is 99 cents per resolution.

Freshdesk operates as an all-in-one customer service software platform offering sales, marketing, and support tools.


Freshdesk operates as an all-in-one customer service software platform offering sales, marketing, and support tools. Its simple user interface streamlines multidepartment collaboration in managing customer issues through a ticketing system.

Freshdesk also offers curated reports and analytics to help businesses determine potential return on investment as well as satisfaction levels. It even has a friendly support bot named Freddy built into the system.

A free Freshdesk plan is available for up to 10 agents. Paid plans start at $15 per agent per month and go up to $79 per agent per month (billed annually).

[Read more: Getting Started With AI: Artificial Intelligence Applications for Small Businesses]

KIQ Customer Assist by Kustomer

AI customer service bot KIQ Customer Assist, also known as Kustomer IQ or KIQ, is an add-on service to Kustomer’s customer relationship management (CRM) platform. The AI bot leverages information across a company’s knowledge base to suggest relevant information to help solve customer issues — whether those queries are through live chat, form submissions, or email. KIQ’s code-free configuration allows for an easily built workflow and offers prebuilt templates for even simpler use.

Pricing is available for two plans: Enterprise is $89 per month per user while the Ultimate plan is $139 per month per user.

Salesforce Einstein

Salesforce Einstein, the built-in AI feature of the well-known CRM platform, delivers personalized service to customers. The predictive and generative AI tool, powered by customer data, allows both customers and employees to converse with Einstein to find solutions quickly.

Service Cloud Einstein pricing starts at $50 per user per month with the ability to include related apps and add-ons at a higher price point.

Tidio AI

Tailored for a live chat experience, Tidio AI equips your team with the latest AI information across multiple communication channels. Its suite of automation tools is ideal for small and midsize businesses that want to streamline their support processes. The “Reply Assistant” feature allows customer service agents to analyze their copy to enhance it before replying to a customer. Tidio also has a conversational AI bot named Lyro that can be added on.

Tidio AI’s pricing varies from a free plan to the highest support tier of Tidio+, which can be billed monthly or annually (where businesses get two free months).

Zoho Desk’s Zia

Zia is Zoho Desk’s AI-powered assistant. The conversational AI bot works in tandem with ChatGPT and helps businesses take the self-service customer experience to the next level. It can respond to messages faster by summarizing long-winded copy, detecting the tone of incoming customer support tickets, and gathering contextual information from your business knowledge base.

A free 15-day trial of Zoho Desk with the Zia feature is available. Pricing for Zoho Desk Enterprise with AI capabilities is available for $40 per month per user (billed annually).

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

CO—is committed to helping you start, run and grow your small business. Learn more about the benefits of small business membership in the U.S. Chamber of Commerce, here.

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