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Marketing
From social media to advertising, everything you need to help spread the word about your business.
Marketing
6 Proven Steps for Creating a Social Media Marketing Strategy
Craft a brilliant social media content plan and calendar to improve brand awareness, engagement, and ROI on every platform.
Marketing
How to Create and Optimize Your Google Business Profile and SEO
Your Google Business Profile is a free marketing tool that can help you manage your business’s online presence.
Marketing
7 Key Elements of a Great Business Logo
Your logo communicates a lot about your brand and the company you’re building. Learn what makes a great business logo.
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You’re short on time and busy putting out fires. Sign up for our newsletter, Midnight Oil, and find out what you need to know to adapt and thrive tomorrow.
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Are Hashtags Still Relevant? Here’s How to Use Them
Hashtags are relevant to your marketing strategy, but they may not have the same impact as they used to.
Do You Need a Verified IG Account?
A verified Instagram account can add credibility to your business and enhance your brand image.
How Any Business Can Make the Most of Small Business Saturday
This year, eligible businesses can apply for American Express’ $20,000 grants to help them grow.
How to Create a Hashtag Challenge for Your Brand
Hashtag challenges aren’t just for Gen Z. Brands are using these campaigns to boost engagement and build social media communities.
How to Sign Up for Small Business Saturday
Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.
Expert Advice on How to Win on Small Business Saturday and Drive Holiday Sales
Small Business Saturday is a golden opportunity to grow your business. Here are tips on how to prepare financially, maximize your marketing messages, and turn new customers into repeat visitors.
How to Use Facebook Marketplace for Your Business
Discover what sells best on Facebook Marketplace, how it compares to eBay and Etsy, and how to optimize your listing to reach local buyers fast.
Should You Join a Multichannel Network on YouTube?
An MCN helps YouTube creators grow and monetize their channels. Here’s how MCNs work and how to get started.
How to Use Meta Threads: A Guide for Small Business
Threads, the social media app created by Meta, is described by experts as a lighter version of X (formerly Twitter) with a few compelling features.
How to Use Substack to Build Your Business
Substack can be a good option for creators seeking to diversify from TikTok and other social media channels.