Jessica Elliott

CONTRIBUTOR

About Jessica

Jessica is a writer and business consultant specializing in tech, marketing, and small business operations. She dives deep into research and trends while writing compelling content that helps business leaders make strategic decisions. Along with writing for CO, she works with brands, such as Investopedia and U.S. News.

Latest—

Guide to Accepting Credit Card Payments
Learn how to accept credit card payments online, in person, on a mobile device, or by phone. This step-by-step guide helps you compare setup options, processing fees, security requirements, and providers.
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RUN » FINANCE

Free Accounting Tools for Small Businesses
Find the right bookkeeping app for your budget by comparing features, limitations, and upgrade costs. Explore the best free accounting tools for small business owners and freelancers.
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START » STRATEGY

Search Engine Optimization (SEO): The 4 Types You Need to Know
Improve site rankings using SEO techniques. Start by incorporating small business SEO practices and strategies from these search engine optimization categories.
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RUN » BUSINESS FINANCING

How to Calculate Cost of Equity
Estimating the cost of equity for private companies is challenging but not impossible. Use the cost of equity formula to see if the return is worth the risk when investing in a new opportunity.
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The Best Credit Card Processors for Small Business
Discover the top credit card processing companies and learn about low-cost merchant services, tools, and hardware that help your small business accept credit card payments.
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GROW » CUSTOMERS

Free or Low-Cost CRM Tools for Small Businesses
Cheap or free CRM solutions help SMBs build relationships and boost sales. Discover affordable CRM software to improve marketing and sales processes.
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START » STRATEGY

Accounting Terms Every Small Business Owner Needs To Know
Learn common financial terms and definitions to navigate small business accounting forecasts and statements like a pro.
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START » STRATEGY

Small Business Accounting Setup
Learn how to keep books for a small business with step-by-step instructions, best practices, and essential tools.
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RUN » TECHNOLOGY

Best Fleet Management Tools for Small Businesses
Telematics and maintenance solutions help companies reduce their insurance and fuel costs. Discover 10 systems for managing your fleet.
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What Are Generally Accepted Accounting Principles (GAAP)?
GAAP accounting principles can help small businesses attract investors, go public, or expand.
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