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Launch Pad
Experts and innovators on the tech, trends, and tough challenges you need to be preparing for in the near future.
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Resale’s Next Big Wave: Execs From ThredUp to Trove on How Tech and Brand Adoption Are Driving Secondhand Retail Boom
The consumer appetite for pre-owned goods continues to accelerate, and new technologies that make it easier to sell and buy secondhand are fueling sales.
Launch Pad
Scents of Change: Generation Z and Men Drive Fragrance Boom
The fragrance category grew faster than any other beauty segment in 2024. Industry leaders unpack just how.
Launch Pad
Cooking Convenience Trends Are Driving Sales for Food and Beverage Companies
Time-pressed consumers want restaurant-quality food at home, opening big opportunities for mixes, meal starters, kits, sauces, and other shortcuts — especially those with global flavors.
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Less Is More: How Simplicity Is Reshaping — and Driving — Beauty Sales
The beauty industry has been built on getting consumers to buy more. Now some brands are growing by selling less.
How Companies Use AI With Social Listening Trends
High-tech monitoring of online conversations helps brands respond more effectively to customer feedback.
How Seasonal Brands Pivoted to Stoke Year-Round Sales
The iconic brands are rewriting their playbooks by broadening their missions, refreshing formats, and tapping new partners to stay top of mind beyond their peak season.
How the New Era of Agentic Commerce Is Reshaping How Companies Do Business
AI tools are evolving rapidly and will lead to dramatic changes in how customers interact with brands and make purchases.
How Brands Are Using AI to Minimize the Costs of Product Returns
Businesses from Flux Footwear to Piper & Scoot apparel are tapping the technology to reduce merchandise return rates with solutions at various stages of the consumer buying journey.
How 3 Startups Started Selling Product at Walmart
How a drink mixer brand, a women’s health business, and a stain removal disruptor cracked the world’s biggest retailer’s tough standards by leveraging Amazon success, buzzy products, and strategic pitches.
How Startups Are Taking Bold Bets in Underserved Markets
Where other would-be founders might see challenges, risk, or complexity, Better Place Forests, Whimstay, and OneRail founders saw opportunities for innovation, customer satisfaction, and business success.
YouTube, Vimeo, and Whatnot Execs on How Video Is Critical to Brand Growth in the Age of AI
These three video-based businesses are leveraging their platforms to take advantage of a time when video is becoming a critical element for reaching customers.
Right Time, Right Product: Companies Using Tech to Drive Growth With Resale Business Models
KEH Camera, Chairish, and PayMore added new tech to traditional secondhand operations to create thriving resale companies.
How Three Legacy Brands Are Modernizing While Honoring Their Histories
How Manischewitz, Amway, and True Religion are modernizing marketing, products, and celebrity engagement to stay relevant with younger consumers while honoring their heritage.