Good Company
Launch Pad
Experts and innovators on the tech, trends, and tough challenges you need to be preparing for in the near future.
Featured
Resale’s Next Big Wave: Execs From ThredUp to Trove on How Tech and Brand Adoption Are Driving Secondhand Retail Boom
The consumer appetite for pre-owned goods continues to accelerate, and new technologies that make it easier to sell and buy secondhand are fueling sales.
Launch Pad
Scents of Change: Generation Z and Men Drive Fragrance Boom
The fragrance category grew faster than any other beauty segment in 2024. Industry leaders unpack just how.
Launch Pad
Cooking Convenience Trends Are Driving Sales for Food and Beverage Companies
Time-pressed consumers want restaurant-quality food at home, opening big opportunities for mixes, meal starters, kits, sauces, and other shortcuts — especially those with global flavors.
Latest
Working Late? You’re Not Alone
You’re short on time and busy putting out fires. Sign up for our newsletter, Midnight Oil, and find out what you need to know to adapt and thrive tomorrow.
Sign Up
Latest—
Analog Marketing Platforms Appeal to Tech-Weary Consumers
Brands including the ad firm OpenFortune, YouTube star MrBeast, dating app Hinge, and others seek to stand out amid the digital clutter.
Three Company Founders Disclose How They Discovered Their Niche
Entrepreneurs who launched Chefman, VenHub, and Dolphin Air Fresheners seized opportunities when they arose, turning insights and industry knowledge into customer demand.
Health-Focused Startups Built Devoted Communities and a National Retail Presence
From probiotics to oral care, three founders explain how community-first strategies turned trust, education, and culture into breakout retail growth at merchants from Target to Anthropologie in the crowded wellness space.
How the Pet Tech Boom Is Creating New Business Opportunities
Tapping into a $158 billion market, Halo Collar, Zoom Room, and Bark Air are succeeding by catering to a generation of pet owners who spare no expense on their fur babies.
Brands Court Consumers Seeking Enrichment-Driven Travel
Vacation choices increasingly reflect the search for meaningful experiences, from ‘low-stimulation travel’ to ‘literary tourism,’ with local immersion, cultural events, personal growth, and wellness-beyond-pampering emerging as the key drivers.
Actionable AI Insights for SMBs From Top Execs at Wayfair, YouTube, Google, and LinkedIn
In interviews with CO—, these executives shared big-picture observations about AI that hold valuable lessons for small businesses.
Fashionphile, Whatnot, and Ithaca Hummus Convert Personalize Customer Service
As consumers increasingly demand more tailored experiences, brands are rethinking how to deliver personalization at scale. The resale, live shopping, and food businesses share their success strategies for doing just that.
5 Startups That Are Leveraging AI to Help Drive Growth for Businesses Large and Small
These tech startups are tackling challenges ranging from employee training, customer reviews, and product demand forecasting with solutions designed to fit businesses of all sizes.
How At-Home Specialty Coffee Is Driving the Next Growth Wave Amid Lifestyle Shifts and Gen Z Tastes
Rising prices, work-life trends, social media, and Gen Z’s attitudes and preferences are creating shifts in home consumption as cafes carve out new niches.
How Groupies for Grocers Like Aldi and Trader Joe's Underscore The Growing Marketing Power of Fandom
The grocery chains have earned ‘Super Fans’ via unique and curated private label merchandise, pop-up shops, podcasts, limited-edition product drops, and more, serving up customer-acquisition lessons for businesses large and small.