Good Company
Launch Pad
Experts and innovators on the tech, trends, and tough challenges you need to be preparing for in the near future.
Featured
Resale’s Next Big Wave: Execs From ThredUp to Trove on How Tech and Brand Adoption Are Driving Secondhand Retail Boom
The consumer appetite for pre-owned goods continues to accelerate, and new technologies that make it easier to sell and buy secondhand are fueling sales.
Launch Pad
Scents of Change: Generation Z and Men Drive Fragrance Boom
The fragrance category grew faster than any other beauty segment in 2024. Industry leaders unpack just how.
Launch Pad
Cooking Convenience Trends Are Driving Sales for Food and Beverage Companies
Time-pressed consumers want restaurant-quality food at home, opening big opportunities for mixes, meal starters, kits, sauces, and other shortcuts — especially those with global flavors.
Latest
Working Late? You’re Not Alone
You’re short on time and busy putting out fires. Sign up for our newsletter, Midnight Oil, and find out what you need to know to adapt and thrive tomorrow.
Sign Up
Latest—
Tapping Industry Partnerships and AI to Boost Customer Retention and Sales
Brands from H&M to Delta Air Lines seek to expand loyalty beyond points and discounts to more flexible, experiential, and personalized rewards.
Execs from Walmart, Ulta, and Amazon on How They’re Maximizing the $500-Billion-Plus Wellness Opportunity
Inside the (adaptable) strategies of the nation’s biggest retailers, where wellness is being reimagined as a holistic consumer priority, expanding beyond traditional categories and connecting health, beauty, supplements, and personalized solutions.
Not Your Mother’s Franchise: Inside the Sports Tech, Resale, and Winery Businesses Proving Unlikely Categories Can Scale
A basketball trainer, a pair of thrift store brothers, and a Montana vintner all found the systems that let ‘unscalable’ businesses become the successful franchises Shoot 360, BaseCamp, and Waters Edge Wineries.
Monetizing Differentiation: How ByUR, Crowned Skin, SUGARED + BRONZED, and Blushington Are Winning With Distinct Brand Visions in a Crowded Beauty Market
By leaning into their uniqueness ByUR, Crowned Skin, SUGARED + BRONZED, and Blushington are giving consumers a clear reason to choose them.
How Three Oral Care Disruptors Have Turned Dental Innovation Into Shelf Success
Startups Ordo, AquaSonic, and SURI are shaking up the mature oral care category with sleek designs, new tech, and sustainable, affordable products, landing on big-box shelves in the process.
When Moms Mean Business: Three Startups That Sprang From a Mother's Influence
Elf on the Shelf, Mrs. Meyer’s, and Nadas Empanadas have their founders’ mothers to thank for their success.
The Power of Micro-Communities: Startups Turn Small-But-Passionate Followings Into Mainstream Growth
How toy brand Flo-Magic, ALOHA protein bars, and Essiespice condiments have turned passionate followings into mainstream growth.
How CAVA, Alexis Bittar, and JCPenney Are Engaging Customers With Bite-Sized, Episodic Content That Keeps Them Coming Back for More
The food chain, jewelry brand, and department store are winning customer loyalty with bingeable short-form social content—from a reality dating show to a micronovela to a mockumentary. Execs share how.
Subscription-Driven Brands PrettyLitter, Omaha Steaks, and Stitch Fix on Personalizing Strategies to Meet Evolving Consumer Demands
These CPG businesses are adding value by keeping their fingers on the pulse of their customers via hyper-tailored rewards, heightened convenience, and AI, execs from the brands told CO—.
How the AI Boom Is Fueling Teen Startups
A growing number of teens are using artificial intelligence to launch innovative tech startups backed by high-profile venture capitalists.