Good Company
Launch Pad
Experts and innovators on the tech, trends, and tough challenges you need to be preparing for in the near future.
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Resale’s Next Big Wave: Execs From ThredUp to Trove on How Tech and Brand Adoption Are Driving Secondhand Retail Boom
The consumer appetite for pre-owned goods continues to accelerate, and new technologies that make it easier to sell and buy secondhand are fueling sales.
Launch Pad
Scents of Change: Generation Z and Men Drive Fragrance Boom
The fragrance category grew faster than any other beauty segment in 2024. Industry leaders unpack just how.
Launch Pad
Cooking Convenience Trends Are Driving Sales for Food and Beverage Companies
Time-pressed consumers want restaurant-quality food at home, opening big opportunities for mixes, meal starters, kits, sauces, and other shortcuts — especially those with global flavors.
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How Startups Are Taking Bold Bets in Underserved Markets
Where other would-be founders might see challenges, risk, or complexity, Better Place Forests, Whimstay, and OneRail founders saw opportunities for innovation, customer satisfaction, and business success.
YouTube, Vimeo, and Whatnot Execs on How Video Is Critical to Brand Growth in the Age of AI
These three video-based businesses are leveraging their platforms to take advantage of a time when video is becoming a critical element for reaching customers.
Right Time, Right Product: Companies Using Tech to Drive Growth With Resale Business Models
KEH Camera, Chairish, and PayMore added new tech to traditional secondhand operations to create thriving resale companies.
How Three Legacy Brands Are Modernizing While Honoring Their Histories
How Manischewitz, Amway, and True Religion are modernizing marketing, products, and celebrity engagement to stay relevant with younger consumers while honoring their heritage.
How Businesses From The RealReal to Hinge are Leveraging Substack to Boost Brand Engagement and Growth
Companies are increasingly exploring content and storytelling strategies on the newsletter publishing platform to deepen customers’ relationships with their brands and products, drive loyalty, and even stoke sales.
Successful Food Startups' Approach to Product Expansion
Founders and execs reveal the growth strategies behind product introductions.
Targeting Him: How Men Became the Next Frontier in Beauty Brand Expansion
After years of predictions about a men’s grooming revolution, brands and experts from Kiehl’s to YouTube say the industry’s long-anticipated moment may finally be here.
Beauty Brands Well-Positioned for Growth as Consumers Tighten Their Belts
As shoppers seek value amid economic uncertainty, Suave, Fine’ry, and Slatkin + Co. are scoring wins with quality products at accessible prices.
Marketers Court Black Friday Shoppers With Emotion-Fueled Gifting Experiences That Glimpse 2026 Trends
Retailers and brands are leaning into culture, nostalgia, and community-driven products and experiences to woo economy-weary holiday shoppers in-store, where most retail sales are still generated.
Retailers and Brands Large and Small Unlock (AI-Aided) Opportunities in a Challenging Pricing Environment
Longer promotions, vendor negotiations, and tech-driven solutions help meet the demands of cautious consumers.