Barbara Thau

SENIOR FEATURES EDITOR

About Barbara

Barbara is a longtime business reporter and editor specializing in the retail and consumer sectors, whose coverage includes fashion, food, beauty, technology and more. Her coverage at consumer publications like Forbes, CNBC and AOL.com and trade outlets such as Home Furnishings News ranges from market trend analysis features to CEO profiles of the nation’s biggest public companies, as well as buzzy new disruptors. Thau aims for CO—'s features to demystify the business landscape for the business community, with exclusive stories that keep readers ahead of the trends, identify emerging opportunities and offer actionable insights for growth.

Latest—

GOOD COMPANY » THE LEAP

How Pura Vida Doubled Sales Every Year Since Launch to Become a National Jewelry Brand

CEO and co-founder Griffin Thall on how the bracelet startup became a darling among millennials and Gen Z via micro-influencers, global artisans, and a purpose-driven business model.

GOOD COMPANY » THE LEAP

How a Pandemic Pivot at Campbell's Soup Co. Won Over Millennials & Gen Z

Campbell’s CMO, Linda Lee, shares how the brand gained market share with younger consumers by leaning into their at-home eating tastes and via partnerships with Instacart to EA Madden video games.

GOOD COMPANY » THE LEAP

How Startup Bevel Landed Big Retail

Founder and CEO Tristan Walker on the shaving disruptor’s journey from a business idea sparked by a lifelong challenge to a national personal care brand.

GOOD COMPANY » LAUNCH PAD

How Black-Owned UOMA Beauty Broke Into ULTA and Walmart

Founder Sharon Chuter’s bold push for diversity, along with hard-won industry know-how, landed the startup brand in thousands of retail stores.

GOOD COMPANY » LAUNCH PAD

How Startups Capitalized on Two Key Pandemic Trends to Fuel Growth

Executives from the home-sharing site, delivery disruptor and local services app on reaping sales gains and new customers by monetizing the rise in remote work and online grocery shopping.

GOOD COMPANY » THE LEAP

How FIT:MATCH Built a Multimillion-Dollar Business in Four Years

The founder of the apparel-tech startup broke into malls and scored a major partnership with Rihanna’s Savage X Fenty brand to fuel growth by serving consumers’ — and retailers’ — unmet needs.

GOOD COMPANY » THE LEAP

Checkin.com CEO on Reaching Profitability Its First Year in Business

The CEO of Checkin.com shares what it took to turn a profit — an elusive-yet-coveted milestone for a nascent business.

GOOD COMPANY » THE LEAP

Startup Something Better Foods Brings Plant-Based Soul Food to Whole Foods

The founder of startup manufacturer Something Better Foods shares how he broke into big retail with a plant-based soul food line that’s a 20-year-long labor of love born from loss.

GOOD COMPANY » THE LEAP

Interview With Uber's Global Head of Grocery and New Verticals

Uber's Raj Beri shares how the app is building on the pandemic-driven success of its grocery delivery business with a bold retail expansion worldwide via mega merchants and 10,000 SMBs.

GOOD COMPANY » THE LEAP

How Care+Wear Reached Business Profitability

The founder and CEO of healthcare clothing company Care+Wear unpacks what it took to turn a profit — an elusive-yet-seminal goal for a growing business.