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Amazon Solves Top Small Business Pain Points
Amazon's expanded supply chain function and AI-driven product listing tools aim to help SMBs drive sales on its site and beyond, says Claire O’Donnell, Director, Selling Partner Empowerment.
How Meta's Messaging Apps Help Businesses Drive Growth
Nikila Srinivasan shares how Meta’s Facebook, Instagram, and WhatsApp messaging platforms are helping both SMBs and big companies deliver customer service, spread marketing buzz, and drive sales.
Google Pushes to Help Small Businesses Sell More With Generative AI
How the search engine giant is weaving (free) content creation tools into its shopping ecosystem to level the playing field between big brands and SMBs.
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LAUNCH PAD
Execs From Major Brands Discuss Monetizing Big (Post-Pandemic) Growth Opportunities
How the trio of brands are leaning into the rise of SMBs, wellness, and the work-from-home economy to drive business.
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LAUNCH PAD
Women Executives Discuss Imposter Syndrome
Despite professional success, VP of Global DEI Rosanna Durruthy, VP of Creative Xanthe Wells, and CMO Angela Hsu reflect on grappling with self-doubt, and the path to recognizing, ‘you’re OK.’
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THE LEAP
How GetYourGuide Reached $1 Billion ‘Unicorn Status’
CEO of the digital marketplace on wooing vacationing consumers — particularly millennials — with day tours and activities from thousands of SMBs worldwide.
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THE LEAP
Certification as a Woman- and Minority-Owned Business Landed Sugar Bliss Cookies on Walgreens’ Shelves
Founder and CEO Teresa Ging on leaving a career in finance at Wall Street firms to build a cupcake and baked goods business that’s now finding sweet success in a national retail chain.
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THE LEAP
Bugaboo GM Reveals the ‘Game-Changing’ Imprint of Her Mentors
Jeanelle Teves on the mentors that have helped her lead teams to turn ideas into results, such as the stroller brand’s best-selling product this year.
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LAUNCH PAD
Black Friday Marketing Trends Predict 2023 Retail Trends
Retailers are tapping livestream video, TikTok, and small businesses to drive holiday sales, just as old-fashioned brick-and-mortar stores make a comeback.
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THE LEAP
Noom Co-Founder and CEO on the Weight Loss App's Path to Success
Saeju Jeong shares the digital health platform’s ‘customer obsessed,’ test-fail-and-learn path to landing a scalable business model that’s disrupted the $450 billion U.S. wellness market.