Barbara Thau

SENIOR FEATURES EDITOR

About Barbara

Barbara is a longtime business reporter and editor specializing in the retail and consumer sectors, whose coverage includes fashion, food, beauty, technology and more. Her coverage at consumer publications like Forbes, CNBC and AOL.com and trade outlets such as Home Furnishings News ranges from market trend analysis features to CEO profiles of the nation’s biggest public companies, as well as buzzy new disruptors. Thau aims for CO—'s features to demystify the business landscape for the business community, with exclusive stories that keep readers ahead of the trends, identify emerging opportunities and offer actionable insights for growth.

Latest—

GOOD COMPANY » THE LEAP

Certification as a Woman- and Minority-Owned Business Landed Sugar Bliss Cookies on Walgreens’ Shelves

Founder and CEO Teresa Ging on leaving a career in finance at Wall Street firms to build a cupcake and baked goods business that’s now finding sweet success in a national retail chain.

GOOD COMPANY » THE LEAP

Bugaboo GM Reveals the ‘Game-Changing’ Imprint of Her Mentors

Jeanelle Teves on the mentors that have helped her lead teams to turn ideas into results, such as the stroller brand’s best-selling product this year.

GOOD COMPANY » LAUNCH PAD

Black Friday Marketing Trends Predict 2023 Retail Trends

Retailers are tapping livestream video, TikTok, and small businesses to drive holiday sales, just as old-fashioned brick-and-mortar stores make a comeback.

GOOD COMPANY » THE LEAP

Noom Co-Founder and CEO on the Weight Loss App's Path to Success

Saeju Jeong shares the digital health platform’s ‘customer obsessed,’ test-fail-and-learn path to landing a scalable business model that’s disrupted the $450 billion U.S. wellness market.

GOOD COMPANY » LAUNCH PAD

5 Recession-Fighting Marketing Strategies From Big Brands

How big brands are betting on loyalty programs, trend forecasting, and limited-time-only deals to ring up sales in an inflationary market.

GOOD COMPANY » THE LEAP

What Businesses Must Know to Establish an Effective Pricing Strategy Today

Susan Lee, revenue growth expert and Commercial Strategy Leader for EY-Parthenon Americas, shares critical elements of profit-minded pricing practices in a challenging inflationary landscape.

GOOD COMPANY » LAUNCH PAD

Hispanic App Entrepreneurs Fill Market Void for Culturally Authentic Content

Latino-geared entertainment to teletherapy apps churn sales and woo customers by delivering content and services to an underserved audience with trillions in spending power.

GOOD COMPANY » LAUNCH PAD

How 3 Brands Turned Pandemic-Era Homebodies Into a Business Opportunity

The brands’ execs share how they’re tapping the work-from-home trend to uncork new revenue streams at the photo-sharing business, apparel brand, and furniture rental startup.

GOOD COMPANY » THE LEAP

How Pacaso Reached $1 Billion ‘Unicorn Status’

Founder and CEO Austin Allison on how the tech platform leveraged real estate industry expertise and ‘operational excellence’ to fill an unmet consumer need in the housing market.

GOOD COMPANY » LAUNCH PAD

Execs From Hershey’s to Microsoft Reveal Their Mentors’ Best Advice

Leaders share how mentoring nurtured their leadership styles and strategic skills — proving invaluable to both their careers and company growth.