Barbara Thau

SENIOR FEATURES EDITOR

About Barbara

Barbara is a longtime business reporter and editor specializing in the retail and consumer sectors, whose coverage includes fashion, food, beauty, technology and more. Her coverage at consumer publications like Forbes, CNBC and AOL.com and trade outlets such as Home Furnishings News ranges from market trend analysis features to CEO profiles of the nation’s biggest public companies, as well as buzzy new disruptors. Thau aims for CO—'s features to demystify the business landscape for the business community, with exclusive stories that keep readers ahead of the trends, identify emerging opportunities and offer actionable insights for growth.

Latest—

GOOD COMPANY » LAUNCH PAD

3 Pandemic-Fueled Commerce Trends

Brands tapped text-based shopping, experiential loyalty programs and online marketplaces to drive newfound sales amid the crisis — strategies that look to stick.

GOOD COMPANY » LAUNCH PAD

Scaling Startups Share Their Winning Customer Retention Strategies

Growing brands Stojo drinkware, State Bags and Yasso frozen treats reveal insider, best practices that drive repeat business and breed shopper loyalty.

GOOD COMPANY » LAUNCH PAD

How a New Wave of DTC Startups Are Tapping Big Retail to Scale Growth

As customer acquisition costs surge for online-only businesses, brands from Caraway cookware to Jinx pet food are turning to brick-and-mortar chains like Target to drive sales.

GOOD COMPANY » THE LEAP

Interview With Celebrity Hairstylist Ted Gibson on the Highs and Lows of Growing a Multimillion-Dollar Beauty Business

The beauty insider shares key takeaways from the game-changing moments that both catapulted and challenged his business, with actionable insights for small businesses to legacy brands.

GOOD COMPANY » LAUNCH PAD

How Brands Turned Pandemic-Fueled Trends Into New Business

Startups to big legacy brands are offering consumers more buy now, pay later buying options to delivery-only dining concepts to uncork new revenue streams.

GOOD COMPANY » LAUNCH PAD

Experts Discuss Pandemic-Spurred Business Opportunities

Consumers are spending big dollars at neighborhood stores, as brands bond with customers via virtual events — business boons that would have been inconceivable pre-pandemic.

GOOD COMPANY » LAUNCH PAD

Pandemic Consumer Trends: Hyper-Local Commerce & Small Brands

The crisis whet consumers’ appetite for local stores, on-demand dining concepts and Instagram-discovered startup brands — and marketers are heeding their call.

GOOD COMPANY » LAUNCH PAD

Experts Discuss Emerging Startups Ripe for Long-Term Growth

How disruptors in retail and real estate to gaming and branding are serving a shifting consumer economy and leaning into business trends that are poised to stick.

GOOD COMPANY » LAUNCH PAD

How Three Startups Landed Distribution at National Retail Chains

A behind-the-scenes look at how organic baby food brand Raised Real, beauty retailer Luxie and Café Femenino Coffee broke into big retail.

GOOD COMPANY » LAUNCH PAD

How These 3 Brands Turned Pandemic-Prompted Innovation Into Sales

Executives from Clorox, Thinx and Zenni Optical share how the crisis forced product launches and strategic pivots poised to inform business long-term.