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Everything that you need to know to start your own business. From business ideas to researching the competition.

Business Ideas

Ready to start a business? We'll help you find the perfect business idea.


Dig deep into your business idea to discover opportunities and unexpected roadblocks.


There's more to being a startup than registering a business. The A-Z guide to getting ready to launch your business.


What Makes a Great Business Name? 8 Traits to Aim For

Choosing the wrong business name can limit your growth and prevent you from connecting with your customers. Learn the eight traits of a great business name.

How To Stay Competitive Without Lowering Prices

Price isn’t everything when it comes to customer loyalty. Here’s how to avoid a price war and connect with customers.

5 Productivity Hacks for Entrepreneurs

Are you wasting time during your workday? Use these productivity tips to improve your workflow and get more done.

How to Price Competitively Without Devaluing Your Brand

Try to avoid a price war by performing a pricing analysis and using a combination of tactics to appeal to customers beyond price.

What Are "Maximizers," and What Do You Need to Know About Them?

Maximizing is a style of shopping that emphasizes the less-is-more approach to buying new things.

How to Write a Diversity Statement

A recent study from the APA shows that internal diversity messaging doesn’t work when it's focused on the benefit to the business.

How to Assess Your Competitors’ Strengths and Weaknesses

Score your competitors by stepping into a customer’s shoes to get an objective look at their products, positioning, pricing, and more.

Templates for Competitive Analysis for Small Business

There are many types of competitive analysis that can tell you more about your consumers, your brand positioning, and your growth potential.

How to Do a Competitive Analysis [Small Business Guide]

Perform a competitive analysis to understand not only where your business stands, but where the market is headed next.

Work and Business Trends to Watch for in 2023

Workplaces, roles, and customer expectations are evolving. Here’s what to expect in 2023.