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Everything that you need to know to start your own business. From business ideas to researching the competition.
Business Ideas
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Strategy
Dig deep into your business idea to discover opportunities and unexpected roadblocks.
Startup
There's more to being a startup than registering a business. The A-Z guide to getting ready to launch your business.
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What To Do When Company Revenue Drops
When revenue drops, make small adjustments to the way you operate while you assess whether the slump is due to a larger macroeconomic issue.
What Makes a Great Business Name? 8 Traits to Aim For
Choosing the wrong business name can limit your growth and prevent you from connecting with your customers. Learn the eight traits of a great business name.
How To Stay Competitive Without Lowering Prices
Price isn’t everything when it comes to customer loyalty. Here’s how to avoid a price war and connect with customers.
5 Productivity Hacks for Entrepreneurs
Are you wasting time during your workday? Use these productivity tips to improve your workflow and get more done.
How to Price Competitively Without Devaluing Your Brand
Try to avoid a price war by performing a pricing analysis and using a combination of tactics to appeal to customers beyond price.
What Are "Maximizers," and What Do You Need to Know About Them?
Maximizing is a style of shopping that emphasizes the less-is-more approach to buying new things.
How to Write a Diversity Statement
A recent study from the APA shows that internal diversity messaging doesn’t work when it's focused on the benefit to the business.
How to Assess Your Competitors’ Strengths and Weaknesses
Score your competitors by stepping into a customer’s shoes to get an objective look at their products, positioning, pricing, and more.
Templates for Competitive Analysis for Small Business
There are many types of competitive analysis that can tell you more about your consumers, your brand positioning, and your growth potential.
How to Do a Competitive Analysis [Small Business Guide]
Perform a competitive analysis to understand not only where your business stands, but where the market is headed next.
