Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
GROW » MARKETING

Understanding Pay-Per-Click PPC Advertising for Business

Pay-per-click (PPC) is a good solution for anyone embarking on a search marketing campaign. Here's how to get started.

START » STRATEGY

Templates for Competitive Analysis for Small Business

There are many types of competitive analysis that can tell you more about your consumers, your brand positioning, and your growth potential.

Free Digital Marketing Tools Every Small Business Can Use

These free digital marketing tools boost your visibility at no cost to your bottom line.

RUN » TECHNOLOGY

Best Free Apps for Editing Photos: Small Business Guide

If you’re looking to spruce up your business’s product images, there are several cost-effective tools available that can make images more appealing with just a few clicks.

START » BUSINESS IDEAS

Trending Etsy Business Ideas to Consider

Entrepreneurs looking to tap into their creativity when starting a business may want to join the 8.8 million active sellers who currently leverage the power of Etsy to build their businesses.

RUN » FINANCE

Types of Business Loans, and How to Apply for Them

Small businesses seeking financing through a business loan have several options. Here’s what to know before you choose a loan and apply.

RUN » FINANCE

Costs Every Startup Should Plan For

Technology, permits, and utilities are a few of the standard expenses for which virtually every new business needs to account.

START » STRATEGY

How Are Employers Affected by Unemployment?

Understand how employers are impacted by the unemployment insurance system, including taxes and unemployment claims from fired employees.

START » STARTUP

What Business Should You Start?

Thinking of starting a business, or do you have a great business idea in mind? Here’s a quick guide to help you determine what business to start and how viable your idea is.

How to Calculate the Costs of Manufacturing a Product

Calculating your manufacturing costs can help you improve your pricing and boost your bottom line.