Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—

RUN » FINANCE

How to Create a Budget for Your Business

A budget will help guide your business decisions, prioritize spending and manage cash flow. Follow these five steps and create a useful business budget.

RUN » FINANCE

How to Create a Financial Forecast for Your Startup Business Plan

Financial forecasting allows you to measure the progress of your new business by benchmarking performance against anticipated sales and costs.

START » STRATEGY

5 Types of Organizational Structures for Small Business

From functional reporting to flat decision-making, these five types of organizational structures offer unique advantages.

RUN » HUMAN RESOURCES

How to Create an Effective Company Reporting Structure

There are many organizational models you can use to establish your reporting structure, depending on the maturity and goals of your business.

GROW » CUSTOMERS

How to Communicate a Price Increase to Customers

Rising costs can require raising your prices. How do you approach this touchy subject with your customers? Read on for some tips and tricks.

RUN » FINANCE

Basic Accounting Skills New Business Owners Should Learn

Understand these basic accounting concepts to keep tabs on your company’s financial health and manage your expenses effectively.

RUN » FINANCE

Financial Forecasting vs. Financial Modeling

Financial forecasting and financial modeling are not the same thing, and practicing both exercises regularly can help your business grow. Here’s how.

GROW » MARKETING

How to Find an Influencer

Influencers do not have to come at the celebrity level, with sky-high costs. Small business owners can tap into the perks of working with influencers, too.

GROW » CUSTOMERS

5 Touchy Subjects and How to Communicate Them to Your Customers

It’s not easy to break news to customers that may disrupt their experience with your business. Here’s how to address five touchy subjects with transparency and a focus on customer service.

START » STRATEGY

How to Create a Prototype Testing Plan

Prototype testing involves careful preparation to get the feedback you need. Start with these simple steps to design your testing plan.