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THRIVE
Top Alternatives to the Myers-Briggs Personality Test
These personality tests are good options if you're looking for an alternative to the Myers-Briggs test.
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STARTUP
Successful Crowdfunded Startups
A successful crowdfunding campaign can be just what your business needs to reach the next level. Here are nine startups whose crowdfunding campaigns did just that.
How to Build a Customer Journey Map for Your Small Business
A customer journey map is an invaluable way to understand your customers and remove friction along their path to purchase.
AI Productivity Hacks for Every Business Type
Office workers aren’t the only ones who can benefit from using AI. Here are AI tools that can improve productivity at restaurants, retailers, and other service professionals.
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STRATEGY
8 Types of Organizational Structures for Small Business
From functional reporting to decision-making, these eight types of organizational structures offer unique advantages.
The Role of Social Media Analytics in Small Business Marketing
Social media analytics can power product development, better brand messaging, and improved customer service. Learn how.
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HUMAN RESOURCES
Marketing Job Titles and What They Mean
Whether you hire a marketing agency or recruit an in-house team to market your business, it's important to understand common marketing job titles and the responsibilities of each role.
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STRATEGY
B2B vs. B2C: What's the Difference?
B2B and B2C companies sell their products and services to different target markets, which requires different marketing and sales approaches.
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SALES
Sales Strategies to Embrace this Year
Sales strategies in 2026 will blend marketing and sales approaches while seeking to improve the way AI is deployed.
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STRATEGY
How to Choose Between a Sole Proprietorship and an LLC
If you're starting a business, sole proprietorships and limited liability companies are two popular business structures to consider. Here's how to weigh the pros and cons of each option.