Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—

Marketing Tools for Influencers

These marketing tools can help influencers sign more clients and monetize their social media channels.

Free Digital Marketing Tools Every Small Business Can Use

These free digital marketing tools boost your visibility at no cost to your bottom line.

Do You Need a Business Logo?

Yes, all brands need logos, but the importance of a logo is often overstated. Here's how to approach the logo design process with the right level of expectation.

How to Decide When It's Time to Invest in Paid Tech Plans

Ask these questions before investing in any new SaaS platform or tech tool.

How to Change Your EIN

An EIN is like a Social Security number for your business — while you can’t change it, you can get a new one and change your business details.

How to Identify and Learn From Your Customer Base

If you’ve never performed a customer base audit, here’s how — and why — you should consider doing so.

Business Metrics You Should Analyze Every Year

These five business metrics can give you a holistic view of your business’s annual performance.

Best Practices For Building An Online Writing Portfolio

Consider using a website with templates specifically designed for freelance writing portfolios.

How to File an Insurance Claim for Your Business

In the unfortunate event that you need to file a business insurance claim, here are the steps you need to take to improve your chances of getting compensated.

What Is Penetration Testing?

Penetration testing is a best practice for regularly testing your cybersecurity defenses against evolving threats.