Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—

What a “Local” Business Is And How To Market Yourself As One

The definition of a local business is nebulous, but customers intuitively know the difference between a Main Street merchant and a big box retailer.

RUN » FINANCE

The Pros and Cons of Accepting Cryptocurrency as Payment

As cryptocurrency becomes more mainstream, here’s what business owners need to consider before offering this payment option to customers.

RUN » FINANCE

What Are Net Payment Terms?

Net terms are a way to offer customers favorable billing terms, and it can help you manage your cash flow — when it's set up properly.

START » STRATEGY

Romantic Small Businesses for Valentine's Day

These small businesses lead with love year-round.

Things That Will Make You a Better Boss

These resources can help you develop leadership and managerial skills that improve your team's performance.

What Is Laissez-Faire Leadership?

Laissez-faire leadership is often criticized as being too passive, but with the right team, it can greatly increase productivity and innovation.

START » STRATEGY

Doing Business As: What It Means to Register a DBA

Registering a DBA can give your company a unique identity separate from your personal name and help you enter a new market when the time is right.

RUN » FINANCE

Basic Accounting Skills New Business Owners Should Learn

Understand these basic accounting concepts to keep tabs on your company’s financial health and manage your expenses effectively.

GROW » SALES

Sales Strategies to Embrace in 2025

Sales strategies in 2025 will blend marketing and sales approaches while seeking to generate higher customer loyalty rates.

GROW » THRIVE

Elements of a Good Meeting

Good meetings require focus, a clear agenda, and actionable next steps.