Emily Heaslip


About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.


How to Change Your EIN

An EIN is like a Social Security number for your business — while you can’t change it, you can get a new one and change your business details.

Business Metrics You Should Analyze Every Year

These five business metrics can give you a holistic view of your business’s annual performance.

How to File an Insurance Claim for Your Business

In the unfortunate event that you need to file a business insurance claim, here are the steps you need to take to improve your chances of getting compensated.

Creating Personalized Campaigns: A Data-Driven Approach to SMB Marketing

Use your data to improve customer segmentation and create more targeted marketing campaigns that resonate with your audiences.

What Are Marketing Personas?

Marketing personas are fictional customer profiles that help you better target your marketing messaging and outreach.

How to Spring Clean Your Business

Spring cleaning can boost motivation and help your business run more efficiently. Here’s how to do it.

Sources of Customer Data

Here’s how to find first- and second-party data and leverage it to grow your business.

How to Protect Your Customer Data

While small business owners are getting smarter about protecting customer data, cyber criminals are too. Stay up to date with the latest strategies for securing your valuable information.

How to Get to Know Your Customers Better

It’s not enough to conduct a survey every so often. Engage with customers regularly to understand what they value.

The Role of Social Media Analytics in Small Business Marketing

Social media analytics can power product development, better brand messaging, and improved customer service. Here’s how.