Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
START » STRATEGY

B2B vs. B2C: What's the Difference?

B2B and B2C companies sell their products and services to different target markets, which requires different marketing and sales approaches.

GROW » SALES

Sales Strategies to Embrace this Year

Sales strategies in 2026 will blend marketing and sales approaches while seeking to improve the way AI is deployed.

START » STRATEGY

How to Choose Between a Sole Proprietorship and an LLC

If you're starting a business, sole proprietorships and limited liability companies are two popular business structures to consider. Here's how to weigh the pros and cons of each option.

What Are FIFO and LIFO?

FIFO (first in, first out) and LIFO (last in, first out) are accounting methods related to inventory that directly impact your taxes. Learn which one is right for your business.

RUN » FINANCE

Can a Small Business Invest Earnings?

Invest or reinvest your earnings to continually grow your business, no matter what happens in the market.

Are Hashtags Still Relevant? Here’s How to Use Them

Hashtags are relevant to your marketing strategy, but they may not have the same impact as they used to.

Do You Need a Verified IG Account?

A verified Instagram account can add credibility to your business and enhance your brand image.

RUN » FINANCE

PCI Compliance Guide for Small Business

Protect your customers and your business by meeting these PCI compliance standards.

START » STARTUP

What Is a General Partnership?

A general partnership is a business entity made of two or more partners who agree to jointly establish and run a business.

START » STRATEGY

How to Assess Your Competitors’ Strengths and Weaknesses

Score your competitors by stepping into a customer’s shoes to get an objective look at their products, positioning, pricing, and more.