Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—

RUN » FINANCE

How to Calculate Profit

Profit is a simple, yet powerful calculation that tells you whether your business is viable in the long run.

RUN » FINANCE

7 Small and Sneaky Costs That Add Up

These seven costs may fly under the radar, but can slowly shrink your profit margin if you aren’t careful.

GROW » MARKETING

What Is a Market Segment and How Do You Find Yours?

There are five main approaches to market segmentation. Here’s how to use these approaches to create targeted messaging campaigns for key audiences.

GROW » THRIVE

5 Outdated Management Techniques to Ditch — And What to Do Instead

Update your management approach to improve employee retention and recruit up-and-coming talent.

GROW » CUSTOMERS

5 Things You Should Never Say to Your Customers

Replace these phrases with positive, solution-oriented ones to improve your customer service and customer retention.

GROW » MARKETING

Outdated Marketing Practices (And What to Do Instead)

Using customer demographics, relying exclusively on video, and marketing to the masses are all marketing tactics that you should consider revisiting.

GROW » CUSTOMERS

Is the Customer Always Right?

The short answer: no. Here are some situations in which the customer could be wrong, and what to do in these scenarios.

START » STRATEGY

Top Financial Metrics to Track at Your Small Business

Review these metrics and reports each month to measure the financial health and long-term outlook of your small business.

GROW » MARKETING

Smart Ideas for Hosting Hybrid Events

Find inspiration for your next hybrid event from these conferences that have really stood out from the crowd.

RUN » FINANCE

Accounts Payable vs. Accounts Receivable: What's the Difference?

Understand the levers that impact your cash flow to make better decisions and grow your business sustainably.