Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—

RUN » FINANCE

The Pros and Cons of Accepting Cryptocurrency as Payment

As cryptocurrency becomes more mainstream, here’s what business owners need to consider before offering this payment option to customers.

RUN » BUSINESS FINANCING

How to Start a Kickstarter Campaign

Kicking off a Kickstarter? Start by setting realistic expectations and building a community to support your idea.

START » STRATEGY

What Is a Product Market Grid?

A product market grid, or Ansoff Matrix, allows small business owners to visualize how their business can grow next.

RUN » TECHNOLOGY

How to Choose a Third-Party IT Provider for Small Business

Finding a managed service provider to help with your small business IT is worth the investment.

START » STRATEGY

How to Find a Factory to Manufacture Your Product

The right manufacturing partner can help you bring your design to life. Here’s how to navigate the various factories that might create your product.

RUN » TECHNOLOGY

When Should You Outsource IT? Here's What to Consider

Not sure whether or not to outsource your IT? Ask yourself these three questions.

RUN » HUMAN RESOURCES

What to Know About Second Chance Hiring

There’s a massive pool of untapped talent that small businesses can benefit from using second chance hiring. Here’s how to do it.

START » STRATEGY

How to Create a Prototype

Prototypes can be used to test a new idea, recruit investors or get customer feedback before launching to a wider market.

RUN » FINANCE

What Is a Business Valuation and How Do You Calculate It?

There are multiple ways to find the economic value of your business, with different calculations that can be used for different purposes.

START » STRATEGY

How to Estimate How Much Inventory You Need

Getting your inventory levels right is a tricky balance. Here are some ways to estimate how much inventory you need on hand without overstocking.