Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

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GROW » THRIVE

Top Alternatives to the Myers-Briggs Personality Test

These personality tests are good options if you're looking for an alternative to the Myers-Briggs test.

START » STARTUP

Successful Crowdfunded Startups

A successful crowdfunding campaign can be just what your business needs to reach the next level. Here are nine startups whose crowdfunding campaigns did just that.

How to Build a Customer Journey Map for Your Small Business

A customer journey map is an invaluable way to understand your customers and remove friction along their path to purchase.

AI Productivity Hacks for Every Business Type

Office workers aren’t the only ones who can benefit from using AI. Here are AI tools that can improve productivity at restaurants, retailers, and other service professionals.

START » STRATEGY

8 Types of Organizational Structures for Small Business

From functional reporting to decision-making, these eight types of organizational structures offer unique advantages.

The Role of Social Media Analytics in Small Business Marketing

Social media analytics can power product development, better brand messaging, and improved customer service. Learn how.

RUN » HUMAN RESOURCES

Marketing Job Titles and What They Mean

Whether you hire a marketing agency or recruit an in-house team to market your business, it's important to understand common marketing job titles and the responsibilities of each role.

START » STRATEGY

B2B vs. B2C: What's the Difference?

B2B and B2C companies sell their products and services to different target markets, which requires different marketing and sales approaches.

GROW » SALES

Sales Strategies to Embrace this Year

Sales strategies in 2026 will blend marketing and sales approaches while seeking to improve the way AI is deployed.

START » STRATEGY

How to Choose Between a Sole Proprietorship and an LLC

If you're starting a business, sole proprietorships and limited liability companies are two popular business structures to consider. Here's how to weigh the pros and cons of each option.