Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—

RUN » FINANCE

How to Set B2C Client Payment Terms

Payment terms for B2C customers should focus on ways to pay, payment security, and your return and refund policies.

RUN » FINANCE

How to Improve Your Chances of Getting Paid: Accounts Receivable Tips

Business owners often struggle to receive payment on time (or at all). Here are some strategies to implement to improve your accounts receivable results.

START » BUSINESS IDEAS

8 Kid-Focused Businesses to Inspire Entrepreneurs

From robot toys to a better way to help your baby sleep, these kid-focused companies are sure to inspire your next business idea.

RUN » TECHNOLOGY

What Is Zero Trust? Limiting Access to Prevent Cyberattacks

A zero trust approach shifts the company’s security strategy from “trust but verify” to “never trust, always verify.”

GROW » MARKETING

How to Set Up Your First Drip Email Campaign

A drip campaign takes careful prep to set up, but once this automated sequence is running smoothly, it can be an extremely impactful marketing tool.

START » STRATEGY

Adding a Physical Location to Your E-Commerce Business

Investing in a physical location is often the next logical step for an e-commerce retailer, but there are lots of factors to consider before making this move.

RUN » TECHNOLOGY

Tech Trends Every Small Business Should Know in 2023

In 2023, business leaders will continue to invest in proven digital solutions with a risk-averse approach to new, emerging technologies.

GROW » MARKETING

What Is a Drip Campaign?

Drip campaigns are a great way to engage with customers without spending too much time manually reaching out to each individual.

GROW » MARKETING

How to Plan a Drip Email Campaign

Staging a drip campaign is both an art and a science. Here’s what the data shows for setting up a series of emails that get the highest engagement.

RUN » HUMAN RESOURCES

How to Motivate Work-From-Home Employees

Working from home can sometimes be demoralizing, so engage your employees with new challenges and opportunities to work flexibly.