Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—

Assets vs. Expenses: Understanding the Difference

Assets and expenses are two accounting terms that new business owners often confuse. Here’s what each term means and how to use them in accounting.

START » STRATEGY

B2B vs. B2C: What's the Difference?

B2B and B2C companies sell their products and services to different target markets and require different marketing and sales approaches.

GROW » THRIVE

Top Alternatives to the Myers-Briggs Personality Test

These personality tests are good options if you're looking for an alternative to the Myers-Briggs test.

START » STRATEGY

Templates for Competitive Analysis for Small Business

There are many types of competitive analysis that can tell you more about your consumers, your brand positioning, and your growth potential.

RUN » FINANCE

What Is Financial Accounting?

Proper financial accounting and reporting are vital to a small business.

Free Digital Marketing Tools Every Small Business Can Use

These free digital marketing tools boost your visibility at no cost to your bottom line.

RUN » TECHNOLOGY

Best Free Apps for Editing Photos: Small Business Guide

If you’re looking to spruce up your business’s product images, there are several cost-effective tools available that can make images more appealing with just a few clicks.

START » BUSINESS IDEAS

Trending Etsy Business Ideas to Consider

Entrepreneurs looking to tap into their creativity when starting a business may want to join the 8.8 million active sellers who currently leverage the power of Etsy to build their businesses.

RUN » FINANCE

Types of Business Loans, and How to Apply for Them

Small businesses seeking financing through a business loan have several options. Here’s what to know before you choose a loan and apply.

B2B Marketing Tactics That Work

These marketing tactics can improve the long-term growth prospects of your B2B brand.