Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—

START » STRATEGY

B2B vs B2C: What's the Difference?

B2B and B2C companies sell their products and services to different audiences, which requires different marketing and sales approaches.

GROW » SALES

4 Tips for Building a B2B Sales Strategy

B2B sales have changed dramatically in the past few years, and your strategy should adjust to the new market paradigm.

GROW » MARKETING

5 Smart Ways to Market B2B Businesses

B2B marketing has evolved to use B2C communication channels with results-oriented, user-verified messaging.

GROW » MARKETING

How to Host a Hybrid Event

Hybrid events offer the best of both worlds, but can be a mammoth undertaking to plan. Make sure you find the right platform and plan ahead of time.

RUN » HUMAN RESOURCES

Does Your Small Business Need an HR Department?

Once you grow to a certain size, it makes sense to outsource parts of your human resources or to hire a full-time HR generalist to help manage this business function.

START » STRATEGY

15 Black-Owned Small Business Directories

Want to find and connect with more Black-owned businesses? Try searching these Black-owned business directories.

START » STRATEGY

Types of Pricing Models and What They Mean

From flat-rate pricing to a per-user charge, there are many ways to price your product or service to find the best value for your customers and your business.

START » STRATEGY

Returning to Live Events: How to Get Started Planning One

Live events are back in demand, but they look a little different than pre-pandemic, in-person gatherings.

GROW » MARKETING

How Sales and Marketing Overlap and Work Together

Combining sales and marketing elements can help create a cohesive customer experience and enable resource-sharing, lowering the cost of promoting your business.

RUN » HUMAN RESOURCES

10 Apps for Managing Remote Teams

Manage remote workers with these scheduling, collaboration, and time-tracking tools.