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START STRATEGY
B2B vs B2C: What's the Difference?
B2B and B2C companies sell their products and services to different audiences, which requires different marketing and sales approaches.
GROW SALES
4 Tips for Building a B2B Sales Strategy
B2B sales have changed dramatically in the past few years, and your strategy should adjust to the new market paradigm.
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5 Smart Ways to Market B2B Businesses
B2B marketing has evolved to use B2C communication channels with results-oriented, user-verified messaging.
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How to Host a Hybrid Event
Hybrid events offer the best of both worlds, but can be a mammoth undertaking to plan. Make sure you find the right platform and plan ahead of time.
RUN HUMAN RESOURCES
Does Your Small Business Need an HR Department?
Once you grow to a certain size, it makes sense to outsource parts of your human resources or to hire a full-time HR generalist to help manage this business function.
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15 Black-Owned Small Business Directories
Want to find and connect with more Black-owned businesses? Try searching these Black-owned business directories.
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Types of Pricing Models and What They Mean
From flat-rate pricing to a per-user charge, there are many ways to price your product or service to find the best value for your customers and your business.
START STRATEGY
Returning to Live Events: How to Get Started Planning One
Live events are back in demand, but they look a little different than pre-pandemic, in-person gatherings.
GROW MARKETING
How Sales and Marketing Overlap and Work Together
Combining sales and marketing elements can help create a cohesive customer experience and enable resource-sharing, lowering the cost of promoting your business.
RUN HUMAN RESOURCES
10 Apps for Managing Remote Teams
Manage remote workers with these scheduling, collaboration, and time-tracking tools.
