Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
START » STARTUP

What Is a General Partnership?

A general partnership is a business entity made of two or more partners who agree to jointly establish and run a business.

RUN » FINANCE

The Pros and Cons of Accepting Cryptocurrency as Payment

As cryptocurrency becomes more mainstream, here’s what business owners need to consider before offering this payment option to customers.

GROW » MARKETING

How to Create and Manage an Email Marketing List

When you effectively build and manage an email list, you can reap the rewards of direct, targeted marketing campaigns.

START » BUSINESS IDEAS

Turning Your Creativity Into a Craft Business

If you have an artistic side, you might be able to parlay this creativity into a money-making craft. Here are 10 crafty business ideas that could spark a new business venture in your life.

Understanding CapEx, OpEx, and COGS

Capital expenditures, operating expenses, and cost of goods sold are expense categories that can be confusing when filing your taxes.

What Is Evergreen Content and When to Use It

Evergreen content is a great way to drive sustained, long-term traffic to your site. Here's how to use it.

RUN » FINANCE

Is My Business Tax-Exempt?

Could your business qualify for tax-exempt status? Learn what it means to be tax-exempt and how to apply.

START » STRATEGY

Executive Job Titles: What Do They Mean?

Job titles often vary by company size and industry, but here are some of the most common executive titles and what they entail.

Are Hashtags Still Relevant? Here’s How to Use Them

Hashtags are relevant to your marketing strategy, but they may not have the same impact as they used to.

GROW » MARKETING

Understanding Pay-Per-Click PPC Advertising for Business

Pay-per-click (PPC) is a good solution for anyone embarking on a search marketing campaign. Here's how to get started.