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Free Digital Marketing Tools Every Small Business Can Use
These free digital marketing tools boost your visibility at no cost to your bottom line.
How to Change Your EIN
An EIN is like a Social Security number for your business — while you can’t change it, you can get a new one and change your business details.
Business Metrics You Should Analyze Every Year
These five business metrics can give you a holistic view of your business’s annual performance.
How to File an Insurance Claim for Your Business
In the unfortunate event that you need to file a business insurance claim, here are the steps you need to take to improve your chances of getting compensated.
Creating Personalized Campaigns: A Data-Driven Approach to SMB Marketing
Use your data to improve customer segmentation and create more targeted marketing campaigns that resonate with your audiences.
What Are Marketing Personas?
Marketing personas are fictional customer profiles that help you better target your marketing messaging and outreach.
How to Spring Clean Your Business
Spring cleaning can boost motivation and help your business run more efficiently. Here’s how to do it.
Sources of Customer Data
Here’s how to find first- and second-party data and leverage it to grow your business.
How to Protect Your Customer Data
While small business owners are getting smarter about protecting customer data, cyber criminals are too. Stay up to date with the latest strategies for securing your valuable information.
How to Get to Know Your Customers Better
It’s not enough to conduct a survey every so often. Engage with customers regularly to understand what they value.
