Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
START » STRATEGY

What Is Business Development (Biz Dev)?

Business development, also known as biz dev, encapsulates a combination of sales, marketing, and networking activities that add value to your brand.

START » STARTUP

Guide to Sole Proprietorships

A sole proprietorship is the most common U.S. legal business structure, with minimal startup costs and various tax perks.

A Comprehensive Guide to AI Training for Every Small Business Need

Learn how to build practical AI skills across your business—from leadership and strategy to marketing and human resources—with these resources designed for small business success.

START » STRATEGY

What It Means to Register a DBA

Registering a DBA can give your company a unique identity separate from your personal name and help you enter a new market when the time is right.

A Guide to Finding Your Leadership Style

Leadership styles can provide a baseline for how you approach running your business and managing your team. Here’s how to find one that works for you.

RUN » FINANCE

How Is Interest Charged on a Small Business Loan?

Interest rates vary depending on the lender, type of loan, and your business credentials.

GROW » MARKETING

A Beginner's Guide to SEO

A good SEO ranking determines the amount of traffic to your business's website and, in turn, extends the reach of your customer base. Here's how it works.

START » STRATEGY

How to Write a Nonprofit Business Plan

A nonprofit business plan ensures your organization’s fundraising and activities align with your core mission.

RUN » FINANCE

Accounts Payable vs. Accounts Receivable

Understand the levers that impact your cash flow to make better decisions and grow your business sustainably.

RUN » HUMAN RESOURCES

Sales Job Titles and What They Mean

Whether you’re building a sales team or starting a career in sales, this guide is a good starting point for understanding the different sales job titles and the responsibilities associated with each role.