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Balancing the need to attract new customers while keeping your existing clients happy.

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Latest—

What Are UTM Codes And Why Should You Use Them?

Urchin Tracking Module codes, better known as UTM codes, offer an easy way to understand web campaign traffic data in your analytics tools.

TikTok Analytics: What Metrics Matter & Where to Find Them

TikTok is a powerful tool for businesses to provide valuable content. Here’s what your TikTok analytics mean and how they can boost your business.

Leadership Training Programs for Managers

Whether you are new to your role or an established leader, here are nine leadership training programs for managers.

What Is a Market Segment and How Do You Find Yours?

There are five main approaches to market segmentation. Here’s how to use these approaches to create targeted messaging campaigns for key audiences.

5 Outdated Management Techniques to Ditch — And What to Do Instead

Update your management approach to improve employee retention and recruit up-and-coming talent.

How to Use Instagram & TikTok Hashtags to Promote Your Business

Boost brand awareness and expand your reach on social media with these hashtag tips.

Top Pinterest Tools to Build Engagement

Want to increase saves, clicks, and swipes on Pinterest? Add these apps, tools, and plug-ins to boost interactions.

5 Things You Should Never Say to Your Customers

Replace these phrases with positive, solution-oriented ones to improve your customer service and customer retention.

Outdated Marketing Practices (And What to Do Instead)

Using customer demographics, relying exclusively on video, and marketing to the masses are all marketing tactics that you should consider revisiting.

Is the Customer Always Right?

The short answer: no. Here are some situations in which the customer could be wrong, and what to do in these scenarios.