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Balancing the need to attract new customers while keeping your existing clients happy.

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From social media to advertising, everything you need to help spread the word about your business.

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Top Alternatives to the Myers-Briggs Personality Test

These five personality tests are good options if you're looking for an alternative to the Myers-Briggs test.

How to Plan Ahead for the Holiday Shopping Season

Early preparation for the holiday shopping season helps small businesses boost sales, overcome challenges, and stay competitive during the most critical sales period of the year.

What Is Production Enjoyment and Why Should Your Small Business Use It in Marketing?

A new study explores how the idea of production enjoyment can impact your marketing and pricing strategies to fuel profitability.

How to Find Keywords for Better SEO

Finding the right keywords requires assessing user intent, relevance, search volume, and a range of other factors.

How to Incorporate Christmas in July Into Your Small Business

Starting the holiday season six months in advance has advantages for customers and retailers, but it can backfire without the right approach.

Back-to-School Marketing Ideas for Small Businesses

Boost your sales and revenue with these A+ marketing tactics.

Is Free Delivery Good for Business?

Free delivery, when set up as a subscription model, is great for businesses and customers, according to a new study.

New Trending Terms Every Small Business Should Know

Understanding the current trends helps small businesses stay relevant and meet changing customer demands. Here are five trending terms that every small business owner should know.

Should You Turn Off Social Media Comments on Your Business Accounts?

It's best to keep the comments turned on, even if someone has negative feedback for your business.

Why Entrepreneurs Make Good Employees

While some recruiters may be wary of hiring those with entrepreneurial experience, former business owners often make for innovative, resilient employees.