Nicole Fallon


About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and She is also the co-founder and CEO of content marketing agency Lightning Media Partners.


How AI Can Help With Price Optimization

Price optimization helps businesses establish how much to charge for their products and services. Here’s how AI can help improve the process.

Pet Fashion Designer Anthony Rubio Shares His Business Journey

As a pioneer in pet couture, fashion designer Anthony Rubio has used his work over the last two decades as a platform for animal welfare awareness.

The Benefits Of Video Analytics For Businesses

In-store video cameras can do more than help with security. Here’s how to use video analytics to better understand your customers and improve sales.

Top Ways to Recruit and Retain a Strong Small Business Team

Two of the 2023 America’s Top Small Business finalists share tips for small business owners who want to build a team of employees who love what they do.

Alaska Auction House Built a Successful Brand on Quality

Alaska Premier Auctions & Appraisals, the Northwest regional finalist for the U.S. Chamber's America’s Top Small Business awards, embodies quality, respect, and professionalism.

Michigan-Based Music Shop Brings the Joy of Music to Its Community

Elderly Instruments, the grand prize winner of our 2023 America’s Top Small Business awards contest, not only sells musical instruments but strives to make music more accessible.


Customer Service Strategies That Boost Sales

Happy customers are more likely to spend more money with your business. Follow these customer service tactics to improve satisfaction, loyalty, and revenue.

CO— Strategy Studio: Optimizing Hybrid Work

From selecting the right tech tools to implementing the right policies, here’s how to make a hybrid work arrangement work for your small business team.


Small Business Update: Banking Outlook

Our latest Small Business Update event covered this week’s bank failure news and what small businesses need to know.


Interview With ¡CACTUS! Water Founder

Sarita Lopez, owner of The Cactus Water Co., says to wait 24 hours before making any critical business decisions, especially if you feel like giving up.