Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—

GOOD COMPANY » GROWTH STUDIO

How Cart Safe Launched and Grew During COVID-19

Launching a product mid-pandemic can be difficult, but Cart Safe found success by making smart business investments.

GOOD COMPANY » GROWTH STUDIO

Growing Your Side Hustle Into a Business

The best articles from our content partner, Entrepreneur.com. This week, contributors discuss strategies for expanding a side hustle or hobby business into your full-time career.

RUN » HUMAN RESOURCES

How to Create a Positive Hybrid Office Culture

As companies begin to transition to hybrid work models, here’s how to create a positive culture for your team.

GOOD COMPANY » GROWTH STUDIO

Boutique CBD Provider Offers Tips for Aspiring Entrepreneurs

Cure Crate CEO Alexandra Mulconnery advises fellow business owners not to get hung up on perfection and just trust themselves.

GROW » MARKETING

How to Promote a Minority-Owned Business

Here are some ways for minority-owned businesses to get more exposure in the marketplace and reach a larger audience.

CO— BRANDSTUDIO » FIVERR

How to Find and Hire Talented Freelancers at Your Business

In today’s remote business world, freelancers are more important than ever. Here’s how to boost your team with temporary talent.

RUN » HUMAN RESOURCES

How to Support Employees Post-Pandemic

In the post-pandemic business world, employees may need a little extra support from their employers as they adjust to hybrid or fully in-person work.

GROW » SALES

Selling on Multiple Platforms: How to Expand Your Online Sales

Selling your products on multiple online platforms creates a safety net for your business and allows you to increase your revenue potential.

RUN » TECHNOLOGY

How to Livestream a Virtual Event

Livestreamed events will continue to be a staple of the post-pandemic business world. Here’s how to stream your live event and get the most out of this virtual strategy.

RUN » TECHNOLOGY

Top 4 Social Engineering Scams to Be Aware of

Here are four common social engineering scams, what to do when you’re targeted and how you can avoid these scams.