Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—

GOOD COMPANY » GROWTH STUDIO

How to Build a Stronger Entrepreneurial Ecosystem for Women

Women are increasingly starting their own businesses, but they need greater access to resources and support to thrive.

EVENTS » START. RUN. GROW.

Start. Run. Grow. Creating a New Business

One of the first things you'll need to do as a new startup is develop a solid business plan. Here's how new and experienced business owners have navigated the journey.

GROW » MARKETING

The Top 5 Social Media Influencers by Industry

Influencer marketing has become incredibly popular in the digital age, and it's easy to see why.

RUN » FINANCE

Employee Benefits Tax Deductions: Guide for Business Owners

Here are a few employee-related expenses you may be able to deduct as a business owner.

GROW » MARKETING

Small Business Saturday 2021

Sandwiched between Black Friday and Cyber Monday, Small Business Saturday falls on the last Saturday of November. Here’s what small businesses can do to make the most of the shopping holiday.

GOOD COMPANY » GROWTH STUDIO

How Cart Safe Launched and Grew During COVID-19

Launching a product mid-pandemic can be difficult, but Cart Safe found success by making smart business investments.

GOOD COMPANY » GROWTH STUDIO

Growing Your Side Hustle Into a Business

The best articles from our content partner, Entrepreneur.com. This week, contributors discuss strategies for expanding a side hustle or hobby business into your full-time career.

RUN » HUMAN RESOURCES

How to Create a Positive Hybrid Office Culture

As companies begin to transition to hybrid work models, here’s how to create a positive culture for your team.

GOOD COMPANY » GROWTH STUDIO

Boutique CBD Provider Offers Tips for Aspiring Entrepreneurs

Cure Crate CEO Alexandra Mulconnery advises fellow business owners not to get hung up on perfection and just trust themselves.

GROW » MARKETING

How to Promote a Minority-Owned Business

Here are some ways for minority-owned businesses to get more exposure in the marketplace and reach a larger audience.