Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—

GROW » MARKETING

How to Promote a Minority-Owned Business

Here are seven ways minority-owned businesses can get more market exposure and reach a larger audience.

CO— BRANDSTUDIO » FIVERR

How to Find and Hire Talented Freelancers at Your Business

In today’s remote business world, freelancers are more important than ever. Here’s how to boost your team with temporary talent.

RUN » HUMAN RESOURCES

How to Support Employees Post-Pandemic

In the post-pandemic business world, employees may need a little extra support from their employers as they adjust to hybrid or fully in-person work.

GROW » SALES

Selling on Multiple Platforms: How to Expand Your Online Sales

Selling your products on multiple online platforms creates a safety net for your business and allows you to increase your revenue potential.

RUN » TECHNOLOGY

How to Livestream a Virtual Event

Livestreamed events will continue to be a staple of the post-pandemic business world. Here’s how to stream your live event and get the most out of this virtual strategy.

RUN » TECHNOLOGY

Top 4 Social Engineering Scams to Be Aware of

Here are four common social engineering scams, what to do when you’re targeted and how you can avoid these scams.

RUN » TECHNOLOGY

What Is Social Engineering? How to Spot an Attack

Here’s how to identify social engineering attacks and how to avoid falling victim to one as a business.

CO— BRANDSTUDIO » SALESFORCE

Why Small Businesses Should Consider Sales Automation

Sales automation tools can help businesses of any size digitize their operations and streamline their sales process in the post-pandemic world.

START » STRATEGY

How to Prepare for an Acquisition as a Small Business

For a small business owner whose company is being acquired, it’s essential to prepare your team—and yourself—for this major transition.

START » STRATEGY

How to Get Your Business More Involved In Your Community

Giving back to the community is crucial to building trust and personal relationships with your customers. Here’s how to get more involved with your community.