Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—

Meet ProsperityEHR: 2025 CO—100 Top Tech Innovators Honoree

Clinician-centered tech company ProsperityEHR is transforming behavioral health care with its intuitive EHR platform, earning it the Top Honoree title in the 2025 CO—100 Tech Innovators category.

Meet Dynamic Automotive: 2025 CO—100 Top Business and Top Enduring Businesses Honoree

Dynamic Automotive was recognized as the 2025 CO—100 Top Honoree in the Enduring Businesses category and also earned the title of CO—100 Top Business of 2025. Learn more about how their focus on employee success, customer satisfaction, and long-term growth has helped them thrive through 30 years in business.

Quiz: Small Business Social Media Strategy

How does your small business's social media strategy stack up? Take this quiz to test your knowledge of social media basics.

How PopUp Bagels Disrupted the $3B US Bagel Market

PopUp Bagels founder Adam Goldberg shares how a focus on quality and embracing customer behavior helped his pandemic side hustle become a breakout national brand.

How to Market Your Small Business

Learn how to create a marketing plan, choose the right channels, track ROI, and grow your business with proven strategies and tools.

Small Business Day 2025: Small Business Update

During Small Business Day 2025, Neil Bradley of the U.S. Chamber of Commerce discusses how issues like tariffs, the economy, and immigration are impacting small businesses.

Q1 2025 Small Business Index Highlights Economic Concerns

Small business confidence took a step back in the first quarter of 2025 as concerns about revenue and inflation weighed heavily on owners.

START » STRATEGY

How to Grow Your Company During Small Business Month

Want to scale your business? Achieve your goals with these core growth strategies and activities.

Small Business Tariff Update: What to Know Now

U.S. Chamber of Commerce experts share the latest on trade tariffs and what small businesses should know.

GROW » SALES

How to Build an Amazon Store: A Step-by-Step Guide

If you want to sell more products on Amazon, consider starting a store that will give your brand more visibility. Here’s what you need to do to launch your store.