Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—

START » STRATEGY

How to Prepare for an Acquisition as a Small Business

For a small business owner whose company is being acquired, it’s essential to prepare your team—and yourself—for this major transition.

START » STRATEGY

How to Get Your Business More Involved In Your Community

Giving back to the community is crucial to building trust and personal relationships with your customers. Here’s how to get more involved with your community.

RUN » HUMAN RESOURCES

How to Hire People Who Are Good at Adapting

If you’re looking for a flexible workforce, here are some tips to find employees who can easily pivot.

RUN » HUMAN RESOURCES

How to Find Qualified Employees

The current hiring skills gap has recruiters struggling to find qualified employees. Here are the best ways to combat it.

START » STRATEGY

How Businesses Can Cater to Newly Vaccinated Older Consumers

With the CDC’s new guidelines on what fully vaccinated individuals can now do, the first wave of vaccinated seniors could impact how companies do business.

RUN » HUMAN RESOURCES

Digital Benefits: What They Are and How to Offer Them

Employers can offer voluntary digital benefits to employees and contractors to affordably expand their total compensation package. Here's how they work.

START » STRATEGY

Tips for Cross-Cultural Communications in Virtual Meetings

In the age of virtual meetings, cross-cultural communication can sometimes present challenges for business leaders. Here’s how to tackle them effectively.

EVENTS » ROADMAP FOR REBUILDING

CO— Roadmap Roundtable: Building a Brand from Scratch

In this roundtable discussion, branding expert Lara McCulloch of Start Some Shift explains how to identify and build a small business brand people will rave about.

START » STRATEGY

How to Set Up Accounting: Small Business Guide

As a new startup, one of the best things you can do for your business is properly set up your accounting right from the start. Here's how to do it.

START » STRATEGY

Experts Predict Pandemic Changes That Are Here to Stay for Small Business

Small business experts predict these changes from the COVID-19 era will still be around in the post-pandemic world.