Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—

Meet Dynamic Automotive: 2025 CO—100 Top Business and Top Enduring Businesses Honoree

Dynamic Automotive was recognized as the 2025 CO—100 Top Honoree in the Enduring Businesses category and also earned the title of CO—100 Top Business of 2025. Learn more about how their focus on employee success, customer satisfaction, and long-term growth has helped them thrive through 30 years in business.

Quiz: Small Business Social Media Strategy

How does your small business's social media strategy stack up? Take this quiz to test your knowledge of social media basics.

How to Market Your Small Business

Learn how to create a marketing plan, choose the right channels, track ROI, and grow your business with proven strategies and tools.

Q1 2025 Small Business Index Highlights Economic Concerns

Small business confidence took a step back in the first quarter of 2025 as concerns about revenue and inflation weighed heavily on owners.

START » STRATEGY

How to Grow Your Company During Small Business Month

Want to scale your business? Achieve your goals with these core growth strategies and activities.

GROW » SALES

How to Build an Amazon Store: A Step-by-Step Guide

If you want to sell more products on Amazon, consider starting a store that will give your brand more visibility. Here’s what you need to do to launch your store.

START » STRATEGY

Business Certifications: Small Business Guide

Obtaining business certifications can give you access to more opportunities. Here are some of those certifications and how to apply.

RUN » BUSINESS FINANCING

Documents to Request From the Seller When Buying a Business

Small business owners can assess the financial health and value of a possible business acquisition by requesting six particular documents from the seller.

TikTok Alternatives for Small Business Marketing

With TikTok’s uncertain future in the United States, consider one of these alternative platforms to promote your brand's content.

RUN » FINANCE

Common QuickBooks Problems Solved

Intuit QuickBooks is a highly popular accounting tool, but like all software, issues may occasionally pop up. Here’s how to fix ten common Quickbook issues.