Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—
RUN » HUMAN RESOURCES

Digital Benefits: What They Are and How to Offer Them

Employers can offer voluntary digital benefits to employees and contractors to affordably expand their total compensation package. Here's how they work.

START » STRATEGY

Tips for Cross-Cultural Communications in Virtual Meetings

In the age of virtual meetings, cross-cultural communication can sometimes present challenges for business leaders. Here’s how to tackle them effectively.

EVENTS » ROADMAP FOR REBUILDING

CO— Roadmap Roundtable: Building a Brand from Scratch

In this roundtable discussion, branding expert Lara McCulloch of Start Some Shift explains how to identify and build a small business brand people will rave about.

START » STRATEGY

How to Set Up Accounting: Small Business Guide

As a new startup, one of the best things you can do for your business is properly set up your accounting right from the start. Here's how to do it.

START » STRATEGY

Experts Predict Pandemic Changes That Are Here to Stay for Small Business

Small business experts predict these changes from the COVID-19 era will still be around in the post-pandemic world.

RUN » TECHNOLOGY

How to Simplify Your Inventory Management

If you're struggling with your inventory management, here are five ways to simplify the process.

START » STRATEGY

How to Create a Supply Chain Backup Plan

If your distribution was affected by the coronavirus pandemic, here's how to create a supply chain backup plan and prepare for future uncertainty.

GOOD COMPANY » GROWTH STUDIO

Panel Moderators Find Success Adapting to Virtual Events

Moderate the Panel, a women-led network of panel moderators, successfully readjusted their business to the virtual event age.

GOOD COMPANY » GROWTH STUDIO

Cooking Entrepreneur Expands Business Through Virtual Classes

Monika Reti of Hipcooks found success and a new audience by bringing her cooking classes online during COVID-19.

GOOD COMPANY » GROWTH STUDIO

California Music School Pivots to Virtual Lessons During COVID-19

Danielle Wells of Class Act Music Academy found creative ways to pivot her music school to online learning.