Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—

Alaska Auction House Built a Successful Brand on Quality
Alaska Premier Auctions & Appraisals, the Northwest regional finalist for the U.S. Chamber's America’s Top Small Business awards, embodies quality, respect, and professionalism.
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Michigan-Based Music Shop Brings the Joy of Music to Its Community
Elderly Instruments, the grand prize winner of our 2023 America’s Top Small Business awards contest, not only sells musical instruments but strives to make music more accessible.
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GROW » SALES

Customer Service Strategies That Boost Sales
Happy customers are more likely to spend more money with your business. Follow these customer service tactics to improve satisfaction, loyalty, and revenue.
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GOOD COMPANY » GROWTH STUDIO

Interview With ¡CACTUS! Water Founder
Sarita Lopez, owner of The Cactus Water Co., says to wait 24 hours before making any critical business decisions, especially if you feel like giving up.
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RUN » HUMAN RESOURCES

How to Motivate Employees to Prevent Quiet Quitting
Quiet quitting is when an employee mentally checks out. Here is a guide to preventing quiet quitting by motivating employees.
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GROW » MARKETING

The Top 5 Social Media Influencers by Industry
Considering an influencer marketing campaign? Here are the top five social media influencers in nine different categories in 2023.
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GOOD COMPANY » GROWTH STUDIO

How Cart Safe Launched and Grew During COVID-19
Launching a product mid-pandemic can be difficult, but Cart Safe found success by making smart business investments.
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GOOD COMPANY » GROWTH STUDIO

Growing Your Side Hustle Into a Business
The best articles from our content partner, Entrepreneur.com. This week, contributors discuss strategies for expanding a side hustle or hobby business into your full-time career.
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RUN » HUMAN RESOURCES

How to Create a Positive Hybrid Office Culture
As companies begin to transition to hybrid work models, here’s how to create a positive culture for your team.
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GOOD COMPANY » GROWTH STUDIO

Boutique CBD Provider Offers Tips for Aspiring Entrepreneurs
Cure Crate CEO Alexandra Mulconnery advises fellow business owners not to get hung up on perfection and just trust themselves.
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