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Marketing:

5 Outdated Marketing Practices to Drop Now (And What to Do Instead)

From using customer demographics to marketing to the masses, here are some marketing tactics that you should consider revisiting.

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Latest—

CO— BRANDSTUDIO » OPPORTUNITY NETWORK

How an Online Network Can Grow Your Small Business

Small and medium-sized enterprises can find enormous benefits in establishing and tapping into a global online network.
By: CO Staff

RUN » HUMAN RESOURCES

6 Perks to Offer Part-Time Employees

It’s not enough to offer a high salary — job seekers also want attractive benefits and perks. Here are six hiring perks you can provide part-time employees.

GOOD COMPANY » LAUNCH PAD

How 3 Startups Achieved Growth Through Great Customer Experiences

Whether developing a new service app or a consumer product, offering immersive experiences (with a local twist) can be key to unlocking a return on investment, founders said.

RUN » FINANCE

7 Small and Sneaky Costs That Add Up

These seven costs may fly under the radar, but can slowly shrink your profit margin if you aren’t careful.

CO— BRANDSTUDIO » YOUTUBE

YouTube Creator Spotlight: Mimi G Style

Mimi Goodwin turned creating her own clothes into a million-dollar sewing business with YouTube.
By: CO Staff

GROW » THRIVE

5 Outdated Management Techniques to Ditch — And What to Do Instead

Update your management approach to improve employee retention and recruit up-and-coming talent.

GOOD COMPANY » THE LEAP

How a Pandemic Pivot at Campbell's Soup Co. Won Over Millennials & Gen Z

Campbell’s CMO, Linda Lee, shares how the brand gained market share with younger consumers by leaning into their at-home eating tastes and via partnerships with Instacart to EA Madden video games.

GOOD COMPANY » GROWTH STUDIO

How Embark Trucks Changed the Trucking Industry

Engineer Alex Rodrigues used his robotics expertise to innovate safe, sustainable solutions for the trucking industry.

GOOD COMPANY » LAUNCH PAD

Hospitality Brands Are Tapping Wellness Tourism for Growth

Hotel brands are beefing up their wellness offerings to fuel a post-pandemic recovery — betting that catering to a guest’s mind, body, and spirit will boost their bottom lines, too.

GROW » MARKETING

How to Use Instagram & TikTok Hashtags to Promote Your Business

Boost brand awareness and expand your reach on social media with these hashtag tips.