Today's Feature
How Madison Reed Is Disrupting the Haircare Industry by Rethinking Beauty Industry Norms
With a new Ulta deal, Madison Reed continues to capitalize on the haircare market by focusing on the ‘why’ instead of the ‘what.’
The Leap
Pura Vida Bracelets on Tapping Art and ‘Micro-Influencers’ to Boost Its Brand
Celebrity shoutouts are nice, but it’s photography and ‘authentic’ peer-to-peer engagement that’s building a following of devotees for the artisan jewelry brand, Pura Vida CEO Griffin Thall tells CO—.
Strategy
3 Ways E-Commerce Companies Are Taking Over the (Real) World
Brands that made a name for themselves online are now looking for ways to connect with customers in real life. Here are three ways e-commerce businesses are going analog in 2019.
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Interested in learning more about running a successful small business? Plan to attend our Summit for small and growing businesses in Washington, D.C. on Oct. 16-17, 2019. We hope to see you there!
Cheers,
CO—
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