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Holiday Trends:

Black Friday Marketing Trends Provide Preview of 2023 Consumer Habits

Retailers are tapping livestream video, TikTok, and small businesses to drive holiday sales.

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GOOD COMPANY » LAUNCH PAD

Black Friday Marketing Trends Predict 2023 Retail Trends

Retailers are tapping livestream video, TikTok, and small businesses to drive holiday sales, just as old-fashioned brick-and-mortar stores make a comeback.

GOOD COMPANY » THE LEAP

How Amazon’s Holiday Growth Strategy Targets Small Businesses

The world’s largest online marketplace has added features to help SMBs boost their sales this holiday season, Keri Cusick, Director of Small Business Empowerment, tells CO—.

GROW » MARKETING

Marketing Strategies To Embrace In 2023

With the new year right around the corner, here are some marketing trends to consider integrating into your business in 2023.

RUN » FINANCE

Employee Mileage Reimbursement: 6 Commonly Asked Questions

Is your company complying with the rules and policies surrounding employee mileage reimbursement? Here are the main things you need to know.

RUN » HUMAN RESOURCES

Top Benefits of Hosting a Company Retreat

Research consistently shows holding a company retreat can benefit your employees and encourage stronger team collaboration.

Go With What You Know: Refill Shop Owner Builds on Prior Work Experience

Deanna Taylor-Heacock followed her passion for zero-waste living and ended up starting New Jersey’s first bottle refill shop.

GOOD COMPANY » THE LEAP

Crate & Barrel’s Spinoff Chain Bets on Text Messaging to Drive Holiday Sales

CB2’s SVP of Marketing shares the home retailer’s mobile-centric gameplan for the season.

GOOD COMPANY » THE LEAP

How Wix Is Growing Its Business by Helping Small Businesses Grow Theirs

The website development platform, which saw a surge of activity during the pandemic, is focusing on helping all types of small businesses adapt to an increasingly omnichannel world.

RUN » HUMAN RESOURCES

Should You Rehire an Employee Who Quit?

Thinking about rehiring an employee who quit? Here are seven things to consider first.

RUN » HUMAN RESOURCES

How Do You Know When It's Time to Hire New Employees?

Balance your cash flow with the need for new team members who can help you provide great customer service.