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Holiday:

5 Key Takeaways From Holiday Spending That Will Shape Retail in 2026

A bifurcated economy, social commerce, AI, and support for small businesses are all influencing holiday shopping, reflecting the trends poised to shape consumer spending next year.

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Latest—

Marketers Court Black Friday Shoppers With Emotion-Fueled Gifting Experiences That Glimpse 2026 Trends

Retailers and brands are leaning into culture, nostalgia, and community-driven products and experiences to woo economy-weary holiday shoppers in-store, where most retail sales are still generated.

GROW » MARKETING

How to Prepare Your Small Business for Black Friday

Creating a marketing plan, checking your inventory, and optimizing your site for mobile shopping will ensure your small business is ready for Black Friday.

How Google’s ROI-Driven AI Tools Are Helping Businesses of All Sizes Win Next-Gen Consumers

Artificial intelligence has changed how consumers search for products, and businesses in turn are using it to connect with high-value shoppers. Google exec Courtney Rose talks with CO— about AI-powered tools for businesses large and small.

Yuka Founder on Building a Leading Health App With No Marketing Strategy

Co-founder Julie Chapon shares how the consumer products ratings app amassed 73 million users with an independent, ad-free business model that taps into consumers’ heightened demand for brand transparency.

How Any Business Can Make the Most of Small Business Saturday

This year, eligible businesses can apply for American Express’ $20,000 grants to help them grow.

Retailers and Brands Large and Small Unlock (AI-Aided) Opportunities in a Challenging Pricing Environment

Longer promotions, vendor negotiations, and tech-driven solutions help meet the demands of cautious consumers.

How Businesses Use Ultramodern Tech in Niche Ways

Innovative solutions that leverage automation in marketing, retailing, and transportation yield gains for companies ranging from PODS moving and storage to VenHub’s self-operating convenience stores.

Holiday Marketing Secrets From Boutique Retailers

Here are five holiday marketing secrets from boutique retailers who are capturing the spirit of the season while growing their businesses.

Inside The Elf on the Shelf's Growth Strategy

For the company’s 20th anniversary, Founders and sisters Chanda Bell and Christa Pitts reimagined the brand’s mission and are leaning into partnerships, customization, and new products and experiences.

Small Businesses Offering Customizable Gift Baskets

These small businesses demonstrate how well-crafted, personalized gift baskets can increase engagement, enhance the customer experience, and drive repeat sales.