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How to Hire the Best Employees for Your Small Business

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Small Business bAIsics: AI Training for Business Growth

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Latest—

How Google’s ROI-Driven AI Tools Are Helping Businesses of All Sizes Win Next-Gen Consumers

Artificial intelligence has changed how consumers search for products, and businesses in turn are using it to connect with high-value shoppers. Google exec Courtney Rose talks with CO— about AI-powered tools for businesses large and small.

Yuka Founder on Building a Leading Health App With No Marketing Strategy

Co-founder Julie Chapon shares how the consumer products ratings app amassed 73 million users with an independent, ad-free business model that taps into consumers’ heightened demand for brand transparency.

How Any Business Can Make the Most of Small Business Saturday

This year, eligible businesses can apply for American Express’ $20,000 grants to help them grow.

Retailers and Brands Large and Small Unlock (AI-Aided) Opportunities in a Challenging Pricing Environment

Longer promotions, vendor negotiations, and tech-driven solutions help meet the demands of cautious consumers.

How Businesses Use Ultramodern Tech in Niche Ways

Innovative solutions that leverage automation in marketing, retailing, and transportation yield gains for companies ranging from PODS moving and storage to VenHub’s self-operating convenience stores.

Holiday Marketing Secrets From Boutique Retailers

Here are five holiday marketing secrets from boutique retailers who are capturing the spirit of the season while growing their businesses.

Inside The Elf on the Shelf's Growth Strategy

For the company’s 20th anniversary, Founders and sisters Chanda Bell and Christa Pitts reimagined the brand’s mission and are leaning into partnerships, customization, and new products and experiences.

Small Businesses Offering Customizable Gift Baskets

These small businesses demonstrate how well-crafted, personalized gift baskets can increase engagement, enhance the customer experience, and drive repeat sales.

RUN » HUMAN RESOURCES

A Guide to Employee Record Retention

Employee recordkeeping requirements vary by business type and location. Here's how you can stay compliant and protect sensitive data.

START » STRATEGY

Business Lessons From Hallmark Christmas Movies

From struggling Christmas tree farms to bakeries on the brink of closure, the challenges felt by the small businesses at the center of these movies offer business lessons to all.