Deborah Lynn Blumberg

CONTRIBUTOR

About Deborah Lynn

Deborah Lynn Blumberg is a freelance writer and content marketer specializing in business and finance and health and wellness. She got her start at The Wall Street Journal, reporting on financial markets during the height of the credit crisis. From there, she worked in marketing and communications at J.P. Morgan. Now, she tells the stories of the people and companies changing our world for the better. Clients and publications include: The Washington Post, The Houston Chronicle, The New York Times T Brand Studio, J.P. Morgan, Mastercard, Stanford University, AAA, and the American Heart Association. She’s also working on her first book about how her great grandparents helped save a group of refugees from the Holocaust alongside a world leader, and building a collection of memorabilia from the New York City department store her family used to own: Gertz.

Latest—

How Seasonal Brands Pivoted to Stoke Year-Round Sales 

The iconic brands are rewriting their playbooks by broadening their missions, refreshing formats, and tapping new partners to stay top of mind beyond their peak season.

How 3 Startups Started Selling Product at Walmart

How a drink mixer brand, a women’s health business, and a stain removal disruptor cracked the world’s biggest retailer’s tough standards by leveraging Amazon success, buzzy products, and strategic pitches.

How Startups Are Taking Bold Bets in Underserved Markets

Where other would-be founders might see challenges, risk, or complexity, Better Place Forests, Whimstay, and OneRail founders saw opportunities for innovation, customer satisfaction, and business success.

Celebrating 250 Years of Business: 35 Iconic Brands that Helped Build America

Many of the country's oldest companies have become enduring brands. Check out this list of 100+ year old companies that have grown up alongside America.

How Dog Training Disruptor Zoom Room Became One of the Fastest-Growing Service Franchises

From a single California location to 57 stores in 22 states, Zoom Room has turned dog training into a lifestyle experience for pets and owners alike.

How Three Legacy Brands Are Modernizing While Honoring Their Histories

How Manischewitz, Amway, and True Religion are modernizing marketing, products, and celebrity engagement to stay relevant with younger consumers while honoring their heritage.

How Fashionphile Founder Grew Her Humble eBay Shop Into a Multimillion-Dollar Resale Juggernaut

Having surpassed 1.5 million registered customers, Sarah Davis’s company is one of the world’s top resellers of pre-owned luxury goods, from Chanel to Gucci.

Inside The Elf on the Shelf's Growth Strategy

For the company’s 20th anniversary, Founders and sisters Chanda Bell and Christa Pitts reimagined the brand’s mission and are leaning into partnerships, customization, and new products and experiences.

How BelliWelli’s Viral Content Broke Through the Crowded Gut Health Market to Amass a Devoted Following

Quirky and culturally resonant TikTok videos talking with customers and celebrities about its products helped the digestive health brand drive a huge revenue jump just two years after launch.

How Bark Air Is Transforming Travel With Dogs From a Dreaded Hassle to a VIP Experience Amid the Booming Pet Economy

Now in its second year, the dog-friendly airline startup has served over 1,000 dogs and recently launched a companion concierge service for pet owners.