Deborah Lynn Blumberg

CONTRIBUTOR

About Deborah Lynn

Deborah Lynn Blumberg is a freelance writer and content marketer specializing in business and finance and health and wellness. She got her start at The Wall Street Journal, reporting on financial markets during the height of the credit crisis. From there, she worked in marketing and communications at J.P. Morgan. Now, she tells the stories of the people and companies changing our world for the better. Clients and publications include: The Washington Post, The Houston Chronicle, The New York Times T Brand Studio, J.P. Morgan, Mastercard, Stanford University, AAA, and the American Heart Association. She’s also working on her first book about how her great grandparents helped save a group of refugees from the Holocaust alongside a world leader, and building a collection of memorabilia from the New York City department store her family used to own: Gertz.

Latest—

Inside Talkspace's Plan to Make AI Therapy Safe—and Profitable

As millions turn to chatbots for mental health advice, the virtual therapy pioneer is betting its new AI guide and its acquisition by a major behavioral health operator will accelerate growth.

The Power of Micro-Communities: Startups Turn Small-But-Passionate Followings Into Mainstream Growth

How toy brand Flo-Magic, ALOHA protein bars, and Essiespice condiments have turned passionate followings into mainstream growth.

How CAVA, Alexis Bittar, and JCPenney Are Engaging Customers With Bite-Sized, Episodic Content That Keeps Them Coming Back for More

The food chain, jewelry brand, and department store are winning customer loyalty with bingeable short-form social content—from a reality dating show to a micronovela to a mockumentary. Execs share how.

How RNR Tire Express Grew to $350 Million by Expanding Access to Affordable Tires

With a flexible rent-to-own model, the family-run tire franchise is building a culture that turns transactions into relationships — and drives sales.

Health-Focused Startups Built Devoted Communities and a National Retail Presence

From probiotics to oral care, three founders explain how community-first strategies turned trust, education, and culture into breakout retail growth at merchants from Target to Anthropologie in the crowded wellness space.

How the Pet Tech Boom Is Creating New Business Opportunities

Tapping into a $158 billion market, Halo Collar, Zoom Room, and Bark Air are succeeding by catering to a generation of pet owners who spare no expense on their fur babies.

Founded 1875: After Fire, Mulholland Grocery Rebuilds, Endures, and Remains a Community’s Cornerstone

When fire destroyed his family’s century-old grocery store, Tom Mulholland chose to rebuild, preserving his small Iowa town’s access to fresh food.

How the Founder of Mrs. Meyer’s Clean Day Disrupted the Household Cleaning Market

Monica Nassif speaks to CO— about how she took her eco-conscious cleaning products company from a startup to a household name brand before selling it when she was in her early 50s.

Fashionphile, Whatnot, and Ithaca Hummus Convert Personalize Customer Service

As consumers increasingly demand more tailored experiences, brands are rethinking how to deliver personalization at scale. The resale, live shopping, and food businesses share their success strategies for doing just that.

How 3 (Very Different) Startups Landed on Target’s Shelves

How a wellness spray, a supplement brand, and a nail-care disruptor turned online momentum, solid customer reviews, and disciplined growth into coveted launches at Target.