Deborah Lynn Blumberg

CONTRIBUTOR

About Deborah Lynn

Deborah Lynn Blumberg is a freelance writer and content marketer specializing in business and finance and health and wellness. She got her start at The Wall Street Journal, reporting on financial markets during the height of the credit crisis. From there, she worked in marketing and communications at J.P. Morgan. Now, she tells the stories of the people and companies changing our world for the better. Clients and publications include: The Washington Post, The Houston Chronicle, The New York Times T Brand Studio, J.P. Morgan, Mastercard, Stanford University, AAA, and the American Heart Association. She’s also working on her first book about how her great grandparents helped save a group of refugees from the Holocaust alongside a world leader, and building a collection of memorabilia from the New York City department store her family used to own: Gertz.

Latest—

Founded 1875: After Fire, Mulholland Grocery Rebuilds, Endures, and Remains a Community’s Cornerstone

When fire destroyed his family’s century-old grocery store, Tom Mulholland chose to rebuild, preserving his small Iowa town’s access to fresh food.

How the Founder of Mrs. Meyer’s Clean Day Disrupted the Household Cleaning Market

Monica Nassif speaks to CO— about how she took her eco-conscious cleaning products company from a startup to a household name brand before selling it when she was in her early 50s.

Fashionphile, Whatnot, and Ithaca Hummus Convert Personalize Customer Service

As consumers increasingly demand more tailored experiences, brands are rethinking how to deliver personalization at scale. The resale, live shopping, and food businesses share their success strategies for doing just that.

How 3 (Very Different) Startups Landed on Target’s Shelves

How a wellness spray, a supplement brand, and a nail-care disruptor turned online momentum, solid customer reviews, and disciplined growth into coveted launches at Target.

Scaling Startups Unpack Customer Acquisition and Retention Strategies Driving Growth

To fuel growth, Puzzles of Color, CAKE, and AMVital acquire and retain customers through PR, online marketplaces, partnerships, content, and education.

Marriott’s Chief Revenue and Technology Officer Shares 4 (Adaptable) Career and Leadership Lessons That Have Shaped His Success

Drew Pinto distills the leadership strategies he’s applied at the hotel chain — connecting technology, partnerships, and purpose — to improve performance and drive sustained growth, imparting takeaways for all businesses.

How Shoot 360 Became One of the Nation’s Fastest-Growing Sports-Tech Franchises Via Video-Game-Powered Basketball Training

Founder Craig Moody turned a simple idea for his kids into a scaling franchise that aims to change how the game is played and trained across the United States.

Fast-Growing Laundry Startup NoScrubs

The online laundry delivery service has raised over $4 million for its concept of linking human "scrubbers" with idle laundry equipment and AI assistance to help people reduce time spent doing the chore.

How 3 Founders Turned Pitch Competitions and Accelerator Programs Into Growth Engines

Early-stage startups face long odds. For the founders of LAMIK Beauty, fitness firm Aviron and Measured telehealth, accelerators and pitch competitions provided a path to business viability and growth.

How Seasonal Brands Pivoted to Stoke Year-Round Sales 

The iconic brands are rewriting their playbooks by broadening their missions, refreshing formats, and tapping new partners to stay top of mind beyond their peak season.