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Bookstores Tap Indie Vibe, Personalization, and Social Media to Romance Reading For Today’s Consumers
Despite doomsayer predictions, brick-and-mortar bookstores’ demise hasn’t come. In fact, local bookstores—and revived big-brand chains—are luring customers in with new incentives, merch, and cultivated communities.
Wix Exec on How Its YouTube Integration Is Helping Small Businesses Lean Into the Growing Social Shopping Trend
After a successful B2B partnership with Google Shopping, website builder Wix wants to make it seamless for merchants to sell their wares on YouTube, too, VP Oren Inditzky tells CO—.
How Essiespice Landed on Whole Foods’ Shelves As Direct-to-Consumer Sales Thrive
Through community connections and corporate expertise, this spice blend and cooking sauce startup landed in 50 Whole Foods stores while media attention and museum partnerships have helped to boost sales.
True Religion CMO on Tapping Into Cultural Touchpoints and Celebrity Fans to Win Over Gen Z and Become a Billion-Dollar Brand
The denim giant is working to bounce back from two bankruptcies with a strategy that capitalizes on early 2000s nostalgia and courts a broader customer base, Kristen D’Arcy tells CO—.
How 3 Startups Landed Funding Windfalls
The founders of the companies behind AI-enhanced personal assistant Duckbill, Harbor baby monitors, and the OneRail last-mile delivery service share strategies that helped them secure funding that’s helping grow their businesses today.
How Manischewitz’s Rebrand Targets ‘Culturally Curious’ Younger Customers
The 133-year-old company has embarked on a major rebrand that includes modernized marketing and packaging, and an ambitious roster of new products that expands its reach beyond the kosher food aisle.
How a Nature-Based End-of-Life Startup Is Innovating in the Deathcare Industry
Better Place Forests offers an alternative to traditional cemetery burial, which Americans are increasingly demanding, and is growing via content, key partnerships, and by building a complete set of end-of-life solutions.
FarmboxRx Delivers Fresh Food and a Customer Connection for Its Health Insurance Clients
Through her food-as-engagement company, Founder Ashley Tyrner-Dolce is getting fresh produce to people without local access.
How A Massive Social Media Following Helped Flo-Magic’s Toy Creator Break Into Big Retail
Founder Justin Flom went from magic shows to YouTube to 2,000 Walmart stores. He’s hoping his 24 billion YouTube views bring in buyers for Flo-Magic, his airbrush kit for kids.
3 Entrepreneurs on Building Million-Dollar Businesses
Entrepreneurs who've crossed the million dollar sales mark share tips on how they beat the odds.