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From Local Farmers’ Markets to $50 Million in Sales: Ithaca Hummus Founder on Growing a Cult-Fave Dip in 10,000 Stores
The food company has built a base of dedicated customers by refusing to take shortcuts, prioritizing quality, and pursuing partnerships with popular brands, landing retailers from Wegmans to Walmart.
Scaling Startups Unpack Customer Acquisition and Retention Strategies Driving Growth
Execs from boat rental platform Getmyboat, e-commerce kids’ brand PatPat, and Dysolve, a gaming platform to treat dyslexia, share the winning moves that wooed customers and secured their loyalty.
How Startup Seed Health Became Target’s Fastest Growing Probiotics Brand and Turned a Profit
The probiotics company has made a big splash in mass retail, overtaking legacy brands at the cheap-chic discounter after launching direct-to-consumer.
How Halo Collar Scaled to $100 Million in 5 Years as Demand Surges for Smart Pet Safety Technology
The consumer pet-tech company (co-founded by “Dog Whisperer” César Millán) is disrupting the pet containment industry with new, wireless technology to keep dogs safe.
Finding Growth in B2B Channels
Leaders from startups Curious Elixirs mocktails, Ergatta, which makes connected rowing machines, and boxed produce company The FruitGuys reveal strategies for business-to-business success.
Bookstores Tap Indie Vibe, Personalization, and Social Media to Romance Reading For Today’s Consumers
Despite doomsayer predictions, brick-and-mortar bookstores’ demise hasn’t come. In fact, local bookstores—and revived big-brand chains—are luring customers in with new incentives, merch, and cultivated communities.
Wix Exec on How Its YouTube Integration Is Helping Small Businesses Lean Into the Growing Social Shopping Trend
After a successful B2B partnership with Google Shopping, website builder Wix wants to make it seamless for merchants to sell their wares on YouTube, too, VP Oren Inditzky tells CO—.
How Essiespice Landed on Whole Foods’ Shelves As Direct-to-Consumer Sales Thrive
Through community connections and corporate expertise, this spice blend and cooking sauce startup landed in 50 Whole Foods stores while media attention and museum partnerships have helped to boost sales.
True Religion CMO on Tapping Into Cultural Touchpoints and Celebrity Fans to Win Over Gen Z and Become a Billion-Dollar Brand
The denim giant is working to bounce back from two bankruptcies with a strategy that capitalizes on early 2000s nostalgia and courts a broader customer base, Kristen D’Arcy tells CO—.
How 3 Startups Landed Funding Windfalls
The founders of the companies behind AI-enhanced personal assistant Duckbill, Harbor baby monitors, and the OneRail last-mile delivery service share strategies that helped them secure funding that’s helping grow their businesses today.