Deborah Lynn Blumberg

CONTRIBUTOR

About Deborah Lynn

Deborah Lynn Blumberg is a freelance writer and content marketer specializing in business and finance and health and wellness. She got her start at The Wall Street Journal, reporting on financial markets during the height of the credit crisis. From there, she worked in marketing and communications at J.P. Morgan. Now, she tells the stories of the people and companies changing our world for the better. Clients and publications include: The Washington Post, The Houston Chronicle, The New York Times T Brand Studio, J.P. Morgan, Mastercard, Stanford University, AAA, and the American Heart Association. She’s also working on her first book about how her great grandparents helped save a group of refugees from the Holocaust alongside a world leader, and building a collection of memorabilia from the New York City department store her family used to own: Gertz.

Latest—

Baby Monitor Leader Owlet on Growing Market Share by Leaning Into Connected Health Trends

Chief Parent Officer of the smart infant health brand shares how serving health-conscious, tech-savvy parents has fueled profitable growth for the $105.7 million business.

How Fashion Brands are Turning the TikTok-Nudged ‘Balletcore’ Trend into Sales

Balletcore fashion is driving growth for brands like Nike, Birkenstock, and Crocs as strategic collaborations, category expansion, and culturally relevant design cues help translate the aesthetic into mainstream sales.

Not Your Mother’s Franchise: Inside the Sports Tech, Resale, and Winery Businesses Proving Unlikely Categories Can Scale

A basketball trainer, a pair of thrift store brothers, and a Montana vintner all found the systems that let ‘unscalable’ businesses become the successful franchises Shoot 360, BaseCamp, and Waters Edge Wineries.

How Three Oral Care Disruptors Have Turned Dental Innovation Into Shelf Success

Startups Ordo, AquaSonic, and SURI are shaking up the mature oral care category with sleek designs, new tech, and sustainable, affordable products, landing on big-box shelves in the process.

How BaseCamp Is Turning the Hot Apparel Resale Market into a Franchise Model

The brothers behind Uptown Cheapskate and Kid to Kid helped turn a fragmented thrift industry into a $300 million franchise, proving secondhand clothing retail can scale like any other Main Street business.

Inside Talkspace's Plan to Make AI Therapy Safe—and Profitable

As millions turn to chatbots for mental health advice, the virtual therapy pioneer is betting its new AI guide and its acquisition by a major behavioral health operator will accelerate growth.

How Disruptor NATPAT Turned Insect Repellent Into a Multimillion-dollar Sticker Business

The startup behind kid-friendly insect repellent and wellness patches built a global business by solving problems at home first and continues to run the brand like a family operation.

The Power of Micro-Communities: Startups Turn Small-But-Passionate Followings Into Mainstream Growth

How toy brand Flo-Magic, ALOHA protein bars, and Essiespice condiments have turned passionate followings into mainstream growth.

How CAVA, Alexis Bittar, and JCPenney Are Engaging Customers With Bite-Sized, Episodic Content That Keeps Them Coming Back for More

The food chain, jewelry brand, and department store are winning customer loyalty with bingeable short-form social content—from a reality dating show to a micronovela to a mockumentary. Execs share how.

How RNR Tire Express Grew to $350 Million by Expanding Access to Affordable Tires

With a flexible rent-to-own model, the family-run tire franchise is building a culture that turns transactions into relationships — and drives sales.