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Inside The Elf on the Shelf's Growth Strategy
For the company’s 20th anniversary, Founders and sisters Chanda Bell and Christa Pitts reimagined the brand’s mission and are leaning into partnerships, customization, and new products and experiences.
How BelliWelli’s Viral Content Broke Through the Crowded Gut Health Market to Amass a Devoted Following
Quirky and culturally resonant TikTok videos talking with customers and celebrities about its products helped the digestive health brand drive a huge revenue jump just two years after launch.
How Bark Air Is Transforming Travel With Dogs From a Dreaded Hassle to a VIP Experience Amid the Booming Pet Economy
Now in its second year, the dog-friendly airline startup has served over 1,000 dogs and recently launched a companion concierge service for pet owners.
How Fast-Growing Oral Care Startup Cocolab Landed Big Retail Amid Legacy Brands in Its Quest to Transform the Product Category
With a dozen unexpected dental floss flavors and sleekly designed oral care products, Cocolab has transformed a mundane routine into a self-care ritual — positioning itself as a challenger to big brands.
How Fast-Growing Shopping Platform Whatnot Is Boosting Sales Through Livestreaming
From baseball cards to luxury bags, sellers on the livestream shopping site are achieving fast revenue growth and building a dedicated following of customers.
From Local Farmers’ Markets to $50 Million in Sales: Ithaca Hummus Founder on Growing a Cult-Fave Dip in 10,000 Stores
The food company has built a base of dedicated customers by refusing to take shortcuts, prioritizing quality, and pursuing partnerships with popular brands, landing retailers from Wegmans to Walmart.
Scaling Startups Unpack Customer Acquisition and Retention Strategies Driving Growth
Execs from boat rental platform Getmyboat, e-commerce kids’ brand PatPat, and Dysolve, a gaming platform to treat dyslexia, share the winning moves that wooed customers and secured their loyalty.
How Startup Seed Health Became Target’s Fastest Growing Probiotics Brand and Turned a Profit
The probiotics company has made a big splash in mass retail, overtaking legacy brands at the cheap-chic discounter after launching direct-to-consumer.
How Halo Collar Scaled to $100 Million in 5 Years as Demand Surges for Smart Pet Safety Technology
The consumer pet-tech company (co-founded by “Dog Whisperer” César Millán) is disrupting the pet containment industry with new, wireless technology to keep dogs safe.
Finding Growth in B2B Channels
Leaders from startups Curious Elixirs mocktails, Ergatta, which makes connected rowing machines, and boxed produce company The FruitGuys reveal strategies for business-to-business success.