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Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—

How Small Businesses Can Prepare for 2026 Economic Trends and Policies
From tariffs and tax changes to hiring, AI, and insurance costs, U.S. Chamber of Commerce Chief Policy Officer Neil Bradley shares what small businesses need to know heading into 2026.
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How to Improve Your AI Search Visibility with GEO
Generative artificial intelligence is changing how people search for information. Here’s how to assess and improve your brand’s visibility in AI-powered search results with generative engine optimization (GEO).
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RUN » HUMAN RESOURCES

A Comprehensive Guide to Conducting Employee Reviews
Lead effective employee reviews that foster growth, strengthen communication, and drive better performance across your team.
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5 Key Takeaways from the 2025 CO— 100 Small Business Forum
From using AI with purpose to building lasting community impact, here are five actionable insights for today’s entrepreneurs from the 2025 CO—100 Small Business Forum.
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CO—100 Small Business Forum: How Tech Is Leveling the Playing Field for SMBs
At the 2025 CO—100 Small Business Forum, Intel and Coinbase leaders shared how AI and cryptocurrency are transforming the way small businesses market, manage payments, and scale globally.
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Meet ProsperityEHR: 2025 CO—100 Top Tech Innovators Honoree
Clinician-centered tech company ProsperityEHR is transforming behavioral health care with its intuitive EHR platform, earning it the Top Honoree title in the 2025 CO—100 Tech Innovators category.
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Meet Dynamic Automotive: 2025 CO—100 Top Business and Top Enduring Businesses Honoree
Dynamic Automotive was recognized as the 2025 CO—100 Top Honoree in the Enduring Businesses category and also earned the title of CO—100 Top Business of 2025. Learn more about how their focus on employee success, customer satisfaction, and long-term growth has helped them thrive through 30 years in business.
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Quiz: Small Business Social Media Strategy
How does your small business's social media strategy stack up? Take this quiz to test your knowledge of social media basics.
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How PopUp Bagels Disrupted the $3B US Bagel Market
PopUp Bagels founder Adam Goldberg shares how a focus on quality and embracing customer behavior helped his pandemic side hustle become a breakout national brand.
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How to Market Your Small Business
Learn how to create a marketing plan, choose the right channels, track ROI, and grow your business with proven strategies and tools.
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