Nicole Fallon

CONTRIBUTOR

About Nicole

Nicole Fallon is a writer, editor, and marketer with over a decade of experience covering small business topics. Nicole holds a Media & Communications degree from New York University and has worked as a journalist and editor for sites like Business News Daily and Business.com. She is also the co-founder and CEO of content marketing agency Lightning Media Partners.

Latest—

GOOD COMPANY » GROWTH STUDIO

Interview With ¡CACTUS! Water Founder

Sarita Lopez, owner of The Cactus Water Co., says to wait 24 hours before making any critical business decisions, especially if you feel like giving up.

RUN » HUMAN RESOURCES

How to Motivate Employees to Prevent Quiet Quitting

Quiet quitting is when an employee mentally checks out. Here is a guide to preventing quiet quitting by motivating employees.

EVENTS » START. RUN. GROW.

Start. Run. Grow. Mastering the Customer Experience

Small business experts shared their secrets for creating a customer experience that drives satisfaction and repeat business.

EVENTS » START. RUN. GROW.

Start. Run. Grow. Navigating Shifting Business Trends

As small businesses contend with economic uncertainty and hiring challenges, here’s how they can build an effective and efficient hybrid work strategy.

GOOD COMPANY » GROWTH STUDIO

How to Build a Stronger Entrepreneurial Ecosystem for Women

Women are increasingly starting their own businesses, but they need greater access to resources and support to thrive.

EVENTS » START. RUN. GROW.

Start. Run. Grow. Creating a New Business

One of the first things you'll need to do as a new startup is develop a solid business plan. Here's how new and experienced business owners have navigated the journey.

GROW » MARKETING

The Top 5 Social Media Influencers by Industry

Influencer marketing has become incredibly popular in the digital age, and it's easy to see why.

RUN » FINANCE

Employee Benefits Tax Deductions: Guide for Business Owners

Here are a few employee-related expenses you may be able to deduct as a business owner.

GOOD COMPANY » GROWTH STUDIO

How Cart Safe Launched and Grew During COVID-19

Launching a product mid-pandemic can be difficult, but Cart Safe found success by making smart business investments.

GOOD COMPANY » GROWTH STUDIO

Growing Your Side Hustle Into a Business

The best articles from our content partner, Entrepreneur.com. This week, contributors discuss strategies for expanding a side hustle or hobby business into your full-time career.