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Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.


Balancing the need to attract new customers while keeping your existing clients happy.


From social media to advertising, everything you need to help spread the word about your business.


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The Cons of Unconventional Business Names

If you're considering a nontraditional or unusual spelling for your business's name, you might want to think twice.

The Psychology of Payment Methods

A new study suggests that psychological needs play a part in customers' choices of payment method.

Best AI Tools for Product Descriptions

These AI product description generators help you save time, create text that boosts sales, and improve your SEO results.

A Guide to Future-Proofing Digital Assets

Small business owners should future-proof their digital assets to ensure future success and longevity. Here’s how to get started.

How to Keep Remote Businesses Creative

Learn essential strategies to fuel business success with innovation, and discover how to nurture creativity in a remote work setting.

Customer Service Strategies That Boost Sales

Happy customers are more likely to spend more money with your business. Follow these customer service tactics to improve satisfaction, loyalty, and revenue.

5 Top-Notch Viral Marketing Campaigns

From the “Barbie” movie to the infamous Popeyes chicken sandwich, here are five viral tactics to consider for your next marketing campaign.

7 TikTok Trends for Entrepreneurs

Discover seven trending TikTok videos you can use in your social media marketing strategy, from dance challenges to ASMR and satisfying videos.

6 Elements of a Viral Marketing Campaign

Learn about viral marketing and six elements of a successful viral marketing campaign to integrate into your content strategy.

8 Tips for Marketing a Self-Published Book

Learn how to find your target audience and best promote your self-published book using social media, metadata, and reviews.