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Text message marketing is an effective and low-cost way to communicate with your customers and audience. — Getty Images/GaudiLab

Text message marketing is an effective and low-cost way to communicate with your customers and audience. If you’re unsure where to start, here are six text message marketing tools you can try.

[Read more: What Is Text Message Marketing? A Guide to Getting Started]

Twilio

Twilio makes it possible for you to connect with your customers across a variety of channels, including text messaging. Twilio is one of the most well-known SMS marketing companies and is used by companies like Instagram, Chime and Morgan Stanley.

It’s also one of the best options available for companies that want to customize their text message marketing. You can use Twilio to send text message alerts and reminders or engage customers in two-way SMS conversations.

Twilio is an excellent option for companies that want to expand into other channels as well. You can also use the platform to engage with customers on WhatsApp or over chat.

Text Magic

If you’re looking for an easy, straightforward way to get started with text message marketing, Text Magic may be the way to go. To get started, all you have to do is enter the phone number, your desired message, and hit send.

The interface is incredibly intuitive, and yet Text Magic is a solution that can grow alongside your business. The company offers a variety of features, including:

  • Two-way SMS chat.
  • Convert an email into a text message.
  • Schedule text message campaigns.
  • Import mobile numbers from Excel.
  • Sort your audience into different lists.

Textedly

Textedly offers text message marketing tools for businesses of all sizes. You can use the service to send important text message notifications, set up drip campaigns, schedule reminders, and send mass alerts to your entire list.

You can use Textedly to set up autoresponders so your customers receive an automated reply after they sign up. Plus, Textedly integrates seamlessly with over 3,000 apps like Facebook, Salesforce and Mailchimp.

If you’re interested in trying Textedly, you can get started with a free 14-day trial however, the app is missing certain features, like the ability to segment your list.

[Read more: 8 Savvy Text Message Marketing Best Practices]

If you’re a service-based business that plans to send mostly outgoing messages to your customers, Sakari may be a good option for you. You can use the app to confirm appointments and send delivery notifications to your customers.

Podium

Podium is a great option for small businesses that want to try text message marketing. The app comes with a minimal learning curve, so you can easily train your team to use the software.

You can use Podium to create conversational marketing messages and build relationships with your customers. The dashboard makes it easy to measure and view the results of your marketing campaigns.

One of the unique aspects of Podium is that it offers a variety of opportunities for your customers to sign up to receive text messages. For instance, if a customer leaves you a review, you can automatically invite them to sign up for text messages.

EZ Texting

EZ Texting is another great option for small businesses, thanks to its affordable pricing and a wide variety of features. The company offers an iOS app so you can manage your account, have one-on-one conversations, and manage your incoming messages right from your mobile phone.

EZ Texting has also partnered with Shutterstock to provide millions of free images to its customers. That means you can text both messages and images to your subscribers.

Sakari

If you’re a service-based business that plans to send mostly outgoing messages to your customers, Sakari may be a good option for you. You can use the app to confirm appointments and send delivery notifications to your customers.

What sets Sakari apart is that it’s one of the most affordable SMS marketing solutions available. The least expensive plan is just $16 per month, which comes with 500 message segments. And you can use Zapier to integrate Sakari with any other business apps you’re using.

[Read more: Keep It Quirky: 5 Small Business Owners Share Their Best Email Marketing Tips]

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Published March 02, 2022